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information Domain Data: A Look at Mike Mann's $915,546 in Sales for 2018

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Domain investor @Mike Mann is the owner of several hundred thousand domains. All domains in this portfolio are available to buy through his company DomainMarket.com, with prices ranging from three to seven figures. With such a large portfolio, Mike's renewal fees are likely to be astronomical and regular sales must be needed to support the portfolio.

Through Twitter, Mike is very open about his domain sales, regularly posting his sales prices along with his acquisition costs. In this article we're going to take a look at the domains that Mike has sold in 2018, which have been revealed on his Twitter page.


Total Domains

In 2018, Mike tweeted forty-four domain sales from his company. Given that Mike's portfolio runs into the hundreds of thousands of domains, it's likely that there are far more sales that haven't been revealed, possibly at lower prices than those revealed via Twitter.

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The Sales Price

These forty-four domain sales totaled $915,546 at an average sales price of $20,807 per domain name. The most expensive domain was CryptoWorld.com at $195,000, which reportedly sold to cryptocurrency exchange Binance. The least expensive name was a blockchain domain, AcademiaBlockchain.com, which sold for $4,000.

In total, there were twenty-five domain sales of $10,000 or higher, with the remaining nineteen selling for four-figure amounts. The median sales price was $14,888 with the mode being $9,888.


The Acquisition Price

According to the data released by Mike, we are able to calculate that the total acquisition price for these forty-four names was $13,033 with the average acquisition price at $296. That means that without taking renewal fees into consideration, Mike's average return on investment on these forty-four names was 6929.39%.

The most expensive acquisition, accounting for over half of the total acquisition cost was RentalsDirect.com at $7,500. There was only one other four-figure acquisition and that was VideoDesign.com for $2,700, a name that Mike sold for $50,000.

There were multiple examples of domains being hand registered by Mike, with eighteen of the names displaying a purchase price of either $7 or $8.


The Extensions

All but one of the domain names sold by Mike in this list were .COM domains. The only name that bucks the trend here is ChooseLife.org, which sold for $8,500 after Mike purchased the name in 2005 for $350. Last year, Mike successfully sold RiseUp.org for $75,000 in the seventeenth largest .ORG sale ever, according to NameBio.


Domain Length

It may surprise you to learn that the majority of Mike's sales on this list come from longer names of two words or more. In total, ten domains on the list were under ten characters in length, with Kugga.com at $26,888 being the shortest.

The longest domain was IndependentSolarEnergy.com, which sold for $7,250. The average length of a domain on this list was twelve characters, not including the extension.

Twenty-six of the domains were two-word names, with ten being three-word .COM's. There were six brandable domains that can be classed as one-word names on this occassion.


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When writing about Mike Mann, one must always include a caveat that this business model of mainly registering domain names and selling them for four and five-figure fees is difficult to repeat and highly risky. Mike's sales are extremely impressive, but they need to be in order to successfully sustain this business model.

Below is a downloadable PDF file containing all forty-four of Mike's sales from 2018, taken from Mike's Twitter feed.
 

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The views expressed on this page by users and staff are their own, not those of NamePros.
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These sales figures are nothing to do with the majority of NamePros users. Mike's portfolio runs into the hundreds of thousands of domains. They are irrelevant because no Namespros member can accumulate that number of domain names.
 
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These sales figures are nothing to do with the majority of NamePros users. Mike's portfolio runs into the hundreds of thousands of domains. They are irrelevant because no Namespros member can accumulate that number of domain names.

With due respect, I fully disagree.
Although I understand your point that we're not in the same game and same level, it does allow to give legitimacy to domain values. Even if you won't ask for 35k for your domain, you can comfortably offer at 5-7k as there a precedence.
 
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Most of them are still inactive and some are even pointing to DomainMarket nameservers.
 
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Interesting I must complete the reading
 
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imo, Mike Mann's great success is from it being a numbers game combined with having the capital to allow him to hold out for top dollar to end-users. When you have 100s of 1000s of domains a certain percentage will sell to a business who simply must have the name for a new division, change of business name, new product, expansion or going international to dot-com from the another ext such as a country code, etc.
 
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Mike is in the TOP 1% of ALL THE GREAT domain investors out there.
He only REPORTS what HE wants.
My educated guess is he sells easily another 3-4 names/day that he doesn't report and for smaller amounts.
Quick math also tells me he is very profitable and that's just from the monthly sales he reports.
300k names x $8 renewals= 2.4MILL / 12 that's $200,000USD/month to break even for him.
 
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Mike is in the TOP 1% of ALL THE GREAT domain investors out there.
He only REPORTS what HE wants.
My educated guess is he sells easily another 3-4 names/day that he doesn't report and for smaller amounts.
Quick math also tells me he is very profitable and that's just from the monthly sales he reports.
300k names x $8 renewals= 2.4MILL / 12 that's $200,000USD/month to break even for him.
He's said himself that it's not currently profitable for him. He' even considers himself cash poor and asset rich. He's doing this in hopes of selling the entire portfolio to an investment group or big player like GoDaddy.
 
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A stupid question, why he didn't operate his own registrar?
 
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