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Hi Name Pros,
I got lucky and acquired a premium domain name for a product type for only $500 but I am having difficulty deciding what might be the best use for it. Here's my situation; I am currently developing a brand that sells 5 or 6 types of products and each product will have different sizes and/or flavors. For example purposes, lets say its a Hamburger brand. Now, there's many types of hamburgers such as Cheeseburgers, VeggieBurgers, ChiliBurgers, etc and lets say the domain I acquired was Cheeseburgers dot com.
Would you develop the premium domain Cheeseburgers dot com into a Cheeseburger superstore selling other peoples products + yours OR would you 301 forward it to your brands website but directly to that particular products page (E.g., *.com/products/cheeseburgers)
The domain I purchased in an exact match of a type product that gets over 30,000 unique searches globally and 12,000 in the USA alone. Its a VERY popular product/food. I think developing it into a superstore would provide better short term profits but long term 301'ing may build brand recognition. However, my site isnt even launched yet nor any of my products are made. I'm about 8-12 months away from launching my own brand.
Thoughts? Experiences? Opinions? Thanks!
I got lucky and acquired a premium domain name for a product type for only $500 but I am having difficulty deciding what might be the best use for it. Here's my situation; I am currently developing a brand that sells 5 or 6 types of products and each product will have different sizes and/or flavors. For example purposes, lets say its a Hamburger brand. Now, there's many types of hamburgers such as Cheeseburgers, VeggieBurgers, ChiliBurgers, etc and lets say the domain I acquired was Cheeseburgers dot com.
Would you develop the premium domain Cheeseburgers dot com into a Cheeseburger superstore selling other peoples products + yours OR would you 301 forward it to your brands website but directly to that particular products page (E.g., *.com/products/cheeseburgers)
The domain I purchased in an exact match of a type product that gets over 30,000 unique searches globally and 12,000 in the USA alone. Its a VERY popular product/food. I think developing it into a superstore would provide better short term profits but long term 301'ing may build brand recognition. However, my site isnt even launched yet nor any of my products are made. I'm about 8-12 months away from launching my own brand.
Thoughts? Experiences? Opinions? Thanks!
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