new gtlds Home.loans is ranking high on Google

Appears on the 2nd page for me. Pretty impressive for a term like Home Loans!

Middle of page 2 Google for me for home loans.

Nowhere to be seen in Yahoo/MSN for home loans, at least the first 10 pages I checked.

We'll see if it has staying power in Google, will bookmark this thread. It's new, had recent media, links etc. Sometimes it doesn't last.

Then, if it was a hand reg and something like BillyBobsHomeLoans.com, with the exact same content, would it have been in the same place, saving about half a million dollars?

He could have chosen a branded name for a few hundred dollars, put $100,000 into SEO and achieved better results and still have almost $400,000 in his pockets. I wouldn't call it a bargain paying $500,000 to rank on page 2.

Rhythm8 said:

When Blake Janover bought the domain name home.loans for $500,000, people scoffed at how he believed the domain name would help him in search results. Sure, his multifamily.loans domain ranked quickly, but there’s little competition for that term. Read more. . .

Click to expand...

Of course the domain name helped much here. Plus great and informative content which they created, which is a must.

All in all, It is an amazing result to achieve that in such a short time

Smiles76 said:

He could have chosen a branded name for a few hundred dollars, put $100,000 into SEO and achieved better results and still have almost $400,000 in his pockets. I wouldn't call it a bargain paying $500,000 to rank on page 2.

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Branded name? You mean some meaningless gibberish word with a geriatric and senile .com extension?

Rhythm8 said:

Branded name? You mean some meaningless gibberish word with a geriatric and senile .com extension?

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Why not?

Home . loans website was ranked well but the website has been redesigned since i first looked at the website and the redesigned will affect the website rankings as well as google changing its webpage layout

JB Lions said:

We'll see if it has staying power in Google, will bookmark this thread. It's new, had recent media, links etc. Sometimes it doesn't last.

Click to expand...

That didn't take long. What page do you see this now?

Regular check, page 8 for home loans, dropped from page 2. I used a proxy, hide.me and page 12, basically death.

https://us.hideproxy.me/go.php?u=DzjiOOqDhD3DmhN7y7QXZWrya16EtjeKVb7G5LdtU3cp1toUhHo2imoDAL2eT/4A44bLU8CKjrV292xKP5GpUZow6AXl6wAJaoir3t02Mw==&b=5

Attached screenshot above, showing page 12 for home loans.

Does anybody see this in the SERPS anymore? I went 30 pages for home loans, didn't see it.

JB Lions said:

Does anybody see this in the SERPS anymore? I went 30 pages for home loans, didn't see it.

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The sandbox doesn't like it anymore?

Roughly 90 percent of search traffic comes from being on page one. However even a site which does not rank in the first couple pages of Google, Yahoo or Bing for "home loans" can still get search traffic from long-time phrases such as "Atlanta home loans" or "home loan refinancing" etc. As well, sometimes photos and videos will rank well for certain keyword phrases and can bring in search traffic. Organic ranking can take a while so we should check back after the site is a year old.

garptrader said:

Roughly 90 percent of search traffic comes from being on page one. However even a site which does not rank in the first couple pages of Google, Yahoo or Bing for "home loans" can still get search traffic from long-time phrases such as "Atlanta home loans" or "home loan refinancing" etc. As well, sometimes photos and videos will rank well for certain keyword phrases and can bring in search traffic. Organic ranking can take a while so we should check back after the site is a year old.

Click to expand...

Don't even see it ranking for that. They have an Atlanta Home Loans page, even tho the url says savannah - https://www.home.loans/savannah-home-loans/

Went 10 pages deep for that, don't see it - https://www.google.com/search?clien...0....0...1..64.psy-ab..0.0.0....0.3PuPZ3KGRdY

Plus, the whole argument was the new gtlds were supposed to give you some SEO advantage based on the keywords.

I'm sure they're probably getting some traffic on some other keywords, but they probably would have gotten that on a reg fee domain as well, with the same content. Saving half a million dollars.

We'll see, check on it from time to time. Could go back up.

It looks like people will never learn and understand SEO.

It took me about 15 seconds to realize why Home.Loans is not high in search engines yet.

I checked Google US and the first result is LandingTree.com. That site (domain) has literally millions of incoming links, while Home.Loans has barely a thousand. Millions vs thousand, x,xxx,xxx vs x,xxx, do you get it?

When checking with the "site:" option, lendingtree.com has 33x better result. Did not go any further as there was no point.

In the terms of SEO, Home.Loans sucks big versus its competition. That is the reason why it is not at the first position in SERP.

However, if Blake do some quality SEO (on-site and off-site) he will be on the first position because Home.Loans cant be even comparated to LendingTree.com in the terms of SEO quality.

Yes, big money paid for Home.Loans was a good investment, but you need to know how to extract the benefits that come with this domain. Home.Loans is a Ferarry and is extremely powerful, but you need to know how to drive it. If Blake will do really some hard work regarding SEO (on-site and offsite), there is not chance any other business will be able to be ahead of Home.Loans in SERP, even if that other business will have better SEO in some percentage. At the moment, we are not talking about percentages but about multiples. Several million backlinks versus one thousand is not more by some percentage, it is more by x3000.

mitok said:

It looks like people will never learn and understand SEO.

It took me about 15 seconds to realize why Home.Loans is not high in search engines yet.

I checked Google US and the first result is LandingTree.com. That site (domain) has literally millions of incoming links, while Home.Loans has barely a thousand. Millions vs thousand, x,xxx,xxx vs x,xxx, do you get it?

When checking with the "site:" option, lendingtree.com has 33x better result. Did not go any further as there was no point.

In the terms of SEO, Home.Loans sucks big versus its competition. That is the reason why it is not at the first position in SERP.

However, if Blake do some quality SEO (on-site and off-site) he will be on the first position because Home.Loans cant be even comparated to LendingTree.com in the terms of SEO quality.

Yes, big money paid for Home.Loans was a good investment, but you need to know how to extract the benefits that come with this domain. Home.Loans is a Ferarry and is extremely powerful, but you need to know how to drive it. If Blake will do really some hard work regarding SEO (on-site and offsite), there is not chance any other business will be able to be ahead of Home.Loans in SERP, even if that other business will have better SEO in some percentage. At the moment, we are not talking about percentages but about multiples. Several million backlinks versus one thousand is not more by some percentage, it is more by x3000.

Click to expand...

Could it be you that doesn't understand SEO? It seems like you're still in SEO mode from years ago where you can just build a site on targetted keywords and it was very easy to rank for in Google.

Let's use the example you just used, Lending Tree. The keywords home loans is not in there. It's because of the factors you just mentioned. Content, links in etc. It's why I mentioned I wondered if it would rank the same with that content, regardless of domain used.

Let's look at page 1. You'll see embracehomeloans.com, caliberhomeloans.com. The keywords home loans in both of them. Again, why I mentioned, you probably could just hand reg a made up name, or something like BillyBobsHomeLoans.com and still rank because of content etc.

Google has no problem parsing keywords and seeing home loans in those 2 domains.

So what exactly is the $500,000 benefit? And with the .com domains above, also easier to do offline marketing, which will harder for new gtlds since most of the general public aren't familiar with them.

JB Lions said:

Could it be you that doesn't understand SEO? It seems like you're still in SEO mode from years ago where you can just build a site on targetted keywords and it was very easy to rank for in Google.

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Sorry, but it looks like you dont undrestand the algorithm change, related to EMDs, that occured in 2012. Unfortunately, only a few undredstand it and are often accused as living in the old SEO mode

You can reach the first position with any domain, but how much effort you will need depends of a domain.

The algo update from 2012 only influenced on the EMDs without other quality SEO factors. When everything else being equal, EMDs are in huge advantage. Period.

EmbraceHomeLoans.com 200,000+ backlinks
CaliberHomeLoans.com 200,000+ backlinks
Home.Loans hardly 1,000 backlinks

See the difference??

Moreover, those two .coms has a quality web and quality other SEO factors. That means that Home.Loans or HomeLoans.com should have at least 50% of SEO quality the other ones already had to come ahead of them in SERP. Why 50% instead of 100% or more? Because of EMD, as it is still the king SEO factor when other SEO factors are also of high quality. Pure EMD without other quality SEO factors will not help today, but together with other quality SEO factors is still a game changer.

Ignore what Google staff say (as they are saying how they would like their algo to work, not how it really works) and do your own research, but do it properly. You cant say EmbraceHomeLoans.com or the non keyword match LandingTree.com is ahead of Home.Loans so that means EMDs are not important. You simply cant make any comparision if you dont know the number of backlinks, the source of backlinks, CTR on those backlinks, meta tags, keyword density, indexed pages, amount of text, semantics used, etc etc
I mean, you can, but then you will write something like you just did and look like an amateur. Sorry, but you cant compare apple and oranges. Lets talk when Home.Loans will have more content and lets say "just" 100,000 backlinks, no matter if those others will have 200,000 at the same time.

mitok said:

Sorry, but it looks like you dont undrestand the algorithm change, related to EMDs, that occured in 2012. Unfortunately, only a few undredstand it and are often accused as living in the old SEO mode

You can reach the first position with any domain, but how much effort you will need depends of a domain.

The algo update from 2012 only influenced on the EMDs without other quality SEO factors. When everything else being equal, EMDs are in huge advantage. Period.

EmbraceHomeLoans.com 200,000+ backlinks
CaliberHomeLoans.com 200,000+ backlinks
Home.Loans hardly 1,000 backlinks

See the difference??

Moreover, those two .coms has a quality web and quality other SEO factors. That means that Home.Loans or HomeLoans.com should have at least 50% of SEO quality the other ones already had to come ahead of them in SERP. Why 50% instead of 100% or more? Because of EMD, as it is still the king SEO factor when other SEO factors are also of high quality. Pure EMD without other quality SEO factors will not help today, but together with other quality SEO factors is still a game changer.

Ignore what Google staff say (as they are saying how they would like their algo to work, not how it really works) and do your own research, but do it properly. You cant say EmbraceHomeLoans.com or the non keyword match LandingTree.com is ahead of Home.Loans so that means EMDs are not important. You simply cant make any comparision if you dont know the number of backlinks, the source of backlinks, CTR on those backlinks, meta tags, keyword density, indexed pages, amount of text, semantics used, etc etc
I mean, you can, but then you will write something like you just did and look like an amateur. Sorry, but you cant compare apple and oranges. Lets talk when Home.Loans will have more content and lets say "just" 100,000 backlinks, no matter if those others will have 200,000 at the same time.

Click to expand...

A lot of the stuff you just said, I said the same stuff years ago when talking about EMD's on this very forum. Some people were saying it was now a negative, I said it's more about quality content/sites, and the crap sites are the ones that got hit. This isn't news.

You're saying, by merely having the keywords home.loans, it's going to help it out some, if everything else is kind of the same. Again, Google has no problem parsing keywords. BobsHomeLoans.com, home.loans. Google can see home loans.

Any impact would be minimal at best, especially for something like home loans. Do you really think this is going to give them $500,000 boost?

mitok said:

Sorry, but it looks like you dont undrestand the algorithm change, related to EMDs, that occured in 2012.

Click to expand...

Well, besides me talking about it in the past:

JB Lions said:

There is less emphasis on the keywords in the domain with Google but that affected more of this type of stuff:

2012
"Minor weather report: small upcoming Google algo change will reduce low-quality "exact-match" domains in search results."

Low quality. You can get an exact match domain, build a quality site and rank just fine on page 1, first result etc.

Click to expand...

Here is one thread:

https://www.namepros.com/threads/ha...d-keyword-domains.1042430/page-2#post-6371900

Even this:
"Lets talk when Home.Loans will have more content and lets say "just" 100,000 backlinks, no matter if those others will have 200,000 at the same time."

Didn't you just go on about quality? That goes for backlinks as well. Let's say they're the same quality overall. You're saying the others sites can have double the backlinks but because home.loans is dead on, that it should propel it ahead of the others? Is that what you're saying or am I reading that wrong? For something competitive like that, dead on keywords not going to help out much at all, not that simple.

JB Lions said:

Some people were saying it was now a negative,

Click to expand...

I know, just as I know they have no clue about SEO.

JB Lions said:

I said it's more about quality content/sites, and the crap sites are the ones that got hit.

Click to expand...

I agree, but when you have that quality, then and only then you can see the true power of pure EMD which is still enormous.

JB Lions said:

You're saying, by merely having the keywords home.loans, it's going to help it out some, if everything else is kind of the same. Again, Google has no problem parsing keywords.

Click to expand...

Definitely! Even if other SEO factors are of slightly lower SEO quality than your competition have. In many cases you can calculate how much would be worth those benefits that brings EMDs, especially if you will neeed 50,000 backlinks instead of 250,000 if you would use some brandable shit, if you will need 10,000 words of content instead 50,000 etc.

JB Lions said:

Do you really think this is going to give them $500,000 boost?

Click to expand...

You tell me. Without analysis, top results in SERP for "home loans" has more than a million backlinks (I checked only LandingTree.com). That means Home.Loans will need lets say 300,000 because it will be enough to wake the power of EMD in this specific case. The difference is lets say 700,000 backlinks.

You will need at least 5-10 minutes to make 1 quality backlink. Lets say it is only 5 min. Then 700,000x5 is 3,500,000 minutes, or 145,833 hours or 6,076 days or more than 16 years of EFFECTIVE work. So you will need 16 years of working (without stopping, so you will have a big team) to compensate that you can simply have by having a EMD. Lets say that you will need only 1/10 of that time as with time you will be getting natural backlinks as well. We are still at almost 2 years of EFFECTIVE work without stopping.

You can hire some SEO experts (who are true experts) to build those 1/10 out of 700,000 backlinks, which is 70,000. I doubt you can get a quality manually created backlink for less than $1, but more likely it would cost more.

Summary, you will have to work at least 2 years without stopping, or to pay at least $70,000, only to compensate those backlinks, which are only one SEO factor out of 200+ (although it is one of the most important ones). If you start with some shitty brandable domain and decide to come on the first position for Home Loans you can be sure you will have to do what I just described. Or you can purchase Home.Loans and save your time and money. Of course, you will still have to build/buy a lot of backlinks, but it will be enought to have 300,000 instead of 1,000,000, and the cost of those 700,000 which are the difference is one of the benefits which came with Home.Loans domain.

Please note this was just about one SEO factor. Now you tell me if the domain is worh $500,000 or not?

OK, it could be argued only because the majority of people have no clue about SEO and will not be ready to pay that much so you can say the market decided it is worth less, but then we talk about the market value versus true value which is something else.

JB Lions said:

Well, besides me talking about it in the past:


Here is one thread:

https://www.namepros.com/threads/ha...d-keyword-domains.1042430/page-2#post-6371900

Click to expand...

I agree with the post you linked now and dont undredstand why you reacted on my post

JB Lions said:

Even this:
"Lets talk when Home.Loans will have more content and lets say "just" 100,000 backlinks, no matter if those others will have 200,000 at the same time."

Didn't you just go on about quality? That goes for backlinks as well. Let's say they're the same quality overall.

Click to expand...

The same quality is crucial, because 100,000 of backlinks from Fiver for $5 and 100,000 natural ones or made with care and expertise are not even comparable.

JB Lions said:

You're saying the others sites can have double the back links but because home.loans are dead on, that it should propel it ahead of the others? Is that what you're saying or am I reading that wrong?

Click to expand...

Yes, I said exactly that and I am positive about that. That is the power of EMDs that is active at the moment and which most people dont understand.

Here is one case study that I made, which used COMPARABLE website for a change, as many other case studies forget on that detail which is crucial.

It was not on English, so I will copy/paste just one small part of it, which will show just one part of the SEO factors, but should be more than enought:



Domain 1:

Page Rank: 5/10
DA: 44/100
PA: 44/100
Backlinks: 67220 (.edu 0, .gov 28)
Referring domains: 606
TF: 44/100
CF: 32/100
Global Alexa Rank: 101297 (less is better)
Bounce rate: 26,50% (less is better)
Page views: 9,2
Duration on website: 7:25
Meta tags: contain the keyword in title and desciption





Domain 2:

Page Rank: 6/10
DA: 31/100
PA: 29/100
Backlinks: 779108 (.edu 9, .gov 13)
Referring domains: 3058
TF: 31/100
CF: 43/100
Global Alexa Rank: 4774 (less is better)
Bounce rate: 19,30% (less is better)
Page views: 16,4
Duration on website: 14,37
Meta tags: contain the keyword in title and description


Everything else was either similar or the domain 2 had better, including content (exactly the same niche), amount of content, keyword density, semantics etc. Competition was really strong.

Well, the domain 1 was on top, and the domain two was in the middle of first page. Check the SEO factors again, the domain 2 is destroying the domain 1, except in one small detail, the EMD The domain one is EMD and the domain two is not.
TF is also better at domain 1, but not significantly and everything else is on the side of domain 2, expect the domain name which is not EMD.

So yes, Home.Lonas will need only 300,000 backlinks, no matter that LendingTree.com has 1,000,000, to capture the first position in SERP, and it will be able to get there with less backlinks ONLY because it was an EMD (lets assume the rest of content will be equaul or even slightly better at LendingTree.com).

Sumarry, if I were in home loans business and owned Home.Loans, I would need lets say $300,000 SEO budget to capture the first position in SERP. If I owned YourBestHomeLoans (which is only a keyword domain, not an EMD), or even worse, CoolBrand.com, I would need at least $1,000,000 SEO budget to capure the first position in SEPR for the keyword phrase home loans.
(I did not make detailed analysis, but this approximation was from what I saw in a quick check).
That means CoolBrand.com (just example) that is available for registration at only $10 is actually $199,990 more expensive than Home.Loans at $500,000.
If the owner has only SEO "experts" instead of SEO experts than he will never get at the top with Home.Loans, but that is something else like if you put into Ferrari someone who cant ride even a bicylcle.

When people truly learn SEO, then domains like Home.Loans will be worth even more than $500k

I can confirm it's on page one when setting the region to US in Google preferences. Didn't show up on page one for my search region of Canada but once I changed it to US, Home.Loans was the 5th result.

https://pasteboard.co/HpDiwjz.png

It's on page 1

protip: pay attention...mitok knows what he is talking about

stats for:

home.loans
https://serpstat.com/domains/index/?search_type=subdomains&query=home.loans&se=g_us

vacation.rentals
https://serpstat.com/domains/index/?search_type=subdomains&query=vacation.rentals&se=g_us

I have had page One experimenting with hosting type ins but many domainers will still argue it was cheated some how. Best off finding best reseller program and make what you would sell the domain for each year until approached.