Up until May 31st 2018, the premium one-word domain Ledger.com forwarded to PatriotLedger.com, a newspaper for the city of Quincy in Massachusetts. Despite the word being more commonly connected to economics, the Ledger.com domain has been associated with the Patriot Ledger newspaper for a long time.
The earliest records on Archive.org show that Ledger.com hosted a basic website for the newspaper back in 1999. Almost ten years later, the media company switched to PatriotLedger.com, with Ledger.com forwarding to the new address. That is until earlier this year.
Recently, Ledger.com started displaying a notice to visitors stating that Ledger.com would not be redirecting to PatriotLedger.com after May 31st 2018. The paper, owned by NYSE-listed New Media Investment Group, seems to be slowly distancing itself from the Ledger.com domain. Why is this? Could it be that the name is about to be sold?
It's quite possible that the move away from Ledger.com may be an attempt to rebrand in order to keep Ledger.com for another venture, but given the abrupt termination of use, it could very well be a domain sale.
If it is indeed a domain sale, there's one very likely candidate for the acquisition. Ledger is a French cryptocurrency and blockchain security company established in 2014 that currently uses the domains LedgerWallet.com and Ledger.fr.
The company provides popular cryptocurrency wallets such as the Ledger Nano S and have recently raised $75 million in Series B funding, which brings Ledger's total funding amount to $85.1 million. With Ledger's business based around cyber security, owning the equivalent exact-match .COM would be an extremely beneficial move in terms of brand protection and security.
Without owning the exact match .COM name, email security in particular can be compromised. Just yesterday, for example, Elliot Silver (@EJS) covered the news of the Commonwealth Bank of Australia's staff inadvertently sending over six-hundred internal emails to a CBA.com address rather than a CBA.com.au address.
If Ledger have reached an agreement to acquire Ledger.com, the offer would likely have to be a fairly significant six or seven-figure fee to convince the NYSE-listed New Media Investment Group to sell.
Other related one-word domain sales from this year include Liquid.com for $750,000 and Tokens.com for $500,000.
It'll be interesting to follow Ledger.com over the next few months to see whether the domain did indeed sell.
Update on June 8, 2018: As we suspected, Ledger.com did indeed sell to cryptocurrency company Ledger. As of writing, the name forwards to LedgerWallet.com but it's likely that the company will change over to simply Ledger.com in future.
The earliest records on Archive.org show that Ledger.com hosted a basic website for the newspaper back in 1999. Almost ten years later, the media company switched to PatriotLedger.com, with Ledger.com forwarding to the new address. That is until earlier this year.
Recently, Ledger.com started displaying a notice to visitors stating that Ledger.com would not be redirecting to PatriotLedger.com after May 31st 2018. The paper, owned by NYSE-listed New Media Investment Group, seems to be slowly distancing itself from the Ledger.com domain. Why is this? Could it be that the name is about to be sold?
It's quite possible that the move away from Ledger.com may be an attempt to rebrand in order to keep Ledger.com for another venture, but given the abrupt termination of use, it could very well be a domain sale.
If it is indeed a domain sale, there's one very likely candidate for the acquisition. Ledger is a French cryptocurrency and blockchain security company established in 2014 that currently uses the domains LedgerWallet.com and Ledger.fr.
The company provides popular cryptocurrency wallets such as the Ledger Nano S and have recently raised $75 million in Series B funding, which brings Ledger's total funding amount to $85.1 million. With Ledger's business based around cyber security, owning the equivalent exact-match .COM would be an extremely beneficial move in terms of brand protection and security.
Without owning the exact match .COM name, email security in particular can be compromised. Just yesterday, for example, Elliot Silver (@EJS) covered the news of the Commonwealth Bank of Australia's staff inadvertently sending over six-hundred internal emails to a CBA.com address rather than a CBA.com.au address.
If Ledger have reached an agreement to acquire Ledger.com, the offer would likely have to be a fairly significant six or seven-figure fee to convince the NYSE-listed New Media Investment Group to sell.
Other related one-word domain sales from this year include Liquid.com for $750,000 and Tokens.com for $500,000.
It'll be interesting to follow Ledger.com over the next few months to see whether the domain did indeed sell.
Update on June 8, 2018: As we suspected, Ledger.com did indeed sell to cryptocurrency company Ledger. As of writing, the name forwards to LedgerWallet.com but it's likely that the company will change over to simply Ledger.com in future.
