Dynadot

new gtlds APP Signs of Life Web Usage Survey

NameSilo
Watch
Impact
4,694
When a TLD launches, the first few days after General Availability can show how popular a TLD is with its market and it may even display some signs of early development. The results below are based on two surveys of the APP gTLD. The first is the non-HTTPS survey. It has the highest response rate and indicates that the whole HTTPS by design seems to be more Google wishful thinking than reality. The web usage surveys run by HosterStats have approximately 28 different categories of web usage but the Content/No Content/Redirects statistics where the various categories are grouped tend to be the easiest to understand

Non HTTPS web usage survey:

Content: 1.15%
No Content: 86.97%
Redirects: 11.88%
(HTTPS redirects (part of the redirects group): 3.12%

HTTPS web usage survey:

Content: 1.21%
No Content: 95.95%
Redirects: 2.84%
(HTTPS redirects: 1%)

The HTTPS angle of .APP has caused problems and some sites are not HTTPS active or even HTTPS functional. Many of these sites are unlikely to be developed. There is always a speculative element to the GA/Landrush period and that shows up in the surveys. The relatively high price of the registrations has both dampened speculation and made it far more precise.

Like many new gTLDs, the .APP is a good extension with some excellent possibilities. However, it will need to kickstart development if it is to be a success. The danger is that in making it a HTTPS gTLD, Google is repeating one of the mistakes made by the .MOBI registry in trying to impose a standard.

Regards...jmcc
 
1
•••
The views expressed on this page by users and staff are their own, not those of NamePros.
Hey @jmcc

What is the total reg count up to for .APP as of today/recent?
 
0
•••
Hey @jmcc

What is the total reg count up to for .APP as of today/recent?
234,259 as of yesterday's zone count (Namestat.org). I used the 19/May/2018 zone file for the survey and it was 223,502.

Regards...jmcc
 
1
•••
1
•••
Godaddy does include a SSL certificate free with the name...definitely a plus.
 
0
•••
Godaddy does include a SSL certificate free with the name...definitely a plus.
The whole SSL cert side of things could have been better handled. However, the interesting thing is that there are signs of life at such an early stage in the launch. Some of the sales and auction sites like Sedo have been working to get their PPC HTTPS enabled. As a niche TLD, .APP is an excellent string but some new domainers may be making the DotCOM mistake in thinking that what's good in COM is good in APP. The important thing to remember with niche TLDs is that they have their own rules that are separate to .COM. They are like ccTLDs in that they depend on developing a community. A brandable APP related domain name may sell better than the usual generic stuff. There will be some exceptional sales for a few keyword domain names but if development takes off over the next six months or so, it could be a good gTLD.

Regards...jmcc
 
1
•••
Back