- Impact
- 4,694
When a TLD launches, the first few days after General Availability can show how popular a TLD is with its market and it may even display some signs of early development. The results below are based on two surveys of the APP gTLD. The first is the non-HTTPS survey. It has the highest response rate and indicates that the whole HTTPS by design seems to be more Google wishful thinking than reality. The web usage surveys run by HosterStats have approximately 28 different categories of web usage but the Content/No Content/Redirects statistics where the various categories are grouped tend to be the easiest to understand
Non HTTPS web usage survey:
Content: 1.15%
No Content: 86.97%
Redirects: 11.88%
(HTTPS redirects (part of the redirects group): 3.12%
HTTPS web usage survey:
Content: 1.21%
No Content: 95.95%
Redirects: 2.84%
(HTTPS redirects: 1%)
The HTTPS angle of .APP has caused problems and some sites are not HTTPS active or even HTTPS functional. Many of these sites are unlikely to be developed. There is always a speculative element to the GA/Landrush period and that shows up in the surveys. The relatively high price of the registrations has both dampened speculation and made it far more precise.
Like many new gTLDs, the .APP is a good extension with some excellent possibilities. However, it will need to kickstart development if it is to be a success. The danger is that in making it a HTTPS gTLD, Google is repeating one of the mistakes made by the .MOBI registry in trying to impose a standard.
Regards...jmcc
Non HTTPS web usage survey:
Content: 1.15%
No Content: 86.97%
Redirects: 11.88%
(HTTPS redirects (part of the redirects group): 3.12%
HTTPS web usage survey:
Content: 1.21%
No Content: 95.95%
Redirects: 2.84%
(HTTPS redirects: 1%)
The HTTPS angle of .APP has caused problems and some sites are not HTTPS active or even HTTPS functional. Many of these sites are unlikely to be developed. There is always a speculative element to the GA/Landrush period and that shows up in the surveys. The relatively high price of the registrations has both dampened speculation and made it far more precise.
Like many new gTLDs, the .APP is a good extension with some excellent possibilities. However, it will need to kickstart development if it is to be a success. The danger is that in making it a HTTPS gTLD, Google is repeating one of the mistakes made by the .MOBI registry in trying to impose a standard.
Regards...jmcc