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domains Google Says .app Domain Helps Apps Get Discovered

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https://www.linkedin.com/pulse/google-says-app-domain-helps-apps-get-discovered-shani-yehezkel


We have supported the idea that domain names influence search engine performance for some time now – the research is there.

New top-level domains create a more meaningful and memorable experience for Internet users. Having a unique and relevant URL that matches your brand name or product is priceless. The name says it all. The best way to get discovered online is to use a domain name that aligns with your purpose and makes it easier for people to find you.

The top apps on the market are already using the .app domain as the home for their application on the web. There are more than 1.5 million app publishers between Google Play, App Store, and Amazon AppStore, which means there are 1.5 million brands competing for the perfect representation of their brand with the .app domain (Source: App Annie).

disclaimer: I own diamondring.app
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
It is impressive how rapid real world use is taking place for .app. When I checked almost two days ago there were already about 1600 app websites in active use. I see that as of today 19 are already in the Alexa top 1M, which is not yet very high (not quite 100 place) even among ngTLDs, but considering how little time .app has been in general availability it is significant.

In many ways I think the closest parallel to .app is probably .club, but .app has a better defined audience, plus the Google advantages. Club, now at its 4th anniversary, had a clear purpose, was promoted pretty well, has (compared to other ngTLD) good end use stats, and has sold at least moderately well in premium. I think app will do somewhat better.

I wish I owned a few good ones :'(
 
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I wonder what Apple 🍎 has to say about .App extension.
 
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I had got the domain singer.app
 
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I wonder what Apple 🍎 has to say about .App extension.

Yes, I suspect they have some regrets they did not outbid Google for the #APP extension, seeing the early success.

Nevertheless, if APP makes the overall app ecosystem more active, valued and secure, it may have some positive indirect benefits for the AppStore and Apple.
 
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A good news my friend sold the chainit.com for $170000, and he bought more than 500 .app domains.

So it's a good ideal to hold one .app domain.
 
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I own discord.app, curious if Discord want to buy it and how much the domain is worth. Anyone any idea?
 
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Oh ooh. I own over 100 .app domains such us: backpain.app hairloss.app cheap hotels.app asianporn.app, flippa.app etc etc. I'm optimist that they eventually will have a great market value. What do you guys think about my portfolio?
 
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Oh ooh. I own over 100 .app domains such us: backpain.app hairloss.app cheap hotels.app asianporn.app, flippa.app etc etc. I'm optimist that they eventually will have a great market value. What do you guys think about my portfolio?
Pay attention to trademarks ;)
 
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End users that have an app / produce applications / function in the Google/Apple app universe.

Generic end-user registrants without app participation, got these as shortcuts, e.g. Paul.app

Without data from the zone files we can party all day long, based on registration numbers.
I'll post some web usage data later today, Acro,
The HTTPS by default is affecting things as people often use one certificate for a number of sites. Beyond apps, the gTLD has no function. That makes it very much a niche TLD rather than a generic TLD. There is some speculation but it also has a high level of PPC parking.

Regards...jmcc
 
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I wondered if they would give .app preference in search.
Look at the source on the "study", Raymond,
The whole idea is for a registrar to sell more domain names. Google may be many things but it would probably not be stupid enough to state that using a Google NGT would provide a benefit for registrants over using another TLD. That would cause all sorts of legal problems for Google and would confirm that Google's search engine is a Pay For Play search engine. Any hint of this kind of favouritism would have official investigations opened.

Regards...jmcc
 
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