This starts back at the earlier question from
@stub about whether we should:
“…be going off and registering domains like BabyWorld.com, when there could be a hundred words to replace the "world" part of the domain name. Is that what you are saying?”
There are a hundred suffixes like “world” but they rank in order of importance (slightly differently for different keywords). OK, lets switch from babies to tires!
Everyone’s view of the rank will vary but imagine this list contains 100 names. Please don’t pay too much attention to this quick list of names off the top of my head, this is only an exercise:
1. TireWorld
2. TireCo
3. TireShop
4. TireStore
5. TireCorp
6. TireWarehouse
7. TireRack
8. TireCenter (and Centre)
9. TirePlanet
10. TireTown (nice)
(Insert another 85 domains here).
95. Tires247 (plural not so good)
96. Tires360
97. TireVendors
98. TireBucket
99. TireBarrel
100. TireGorilla
101. TireCarnival (Sorry, didn’t make the Top 100!)
So following is a suggested response to the above question and this similar one from
@NameSplice as follows:
“If you were the end user what would you do? Would you pay the amount for TireWorld or look for an alternative brand such as TireCarnival and secure the domain at reg fee?”
“I'm asking this because I've invested in two word brandables and like to create the names but might not be the best strategy for investing.”
IMHO it’s a safe investment if you can obtain names at the top of the rank (in a large industry) but more and more risky the closer you get to the bottom end.
If you are able to get any from the top like TireWorld or TireCo or TireTown you have a chance of a good sale some time. (Though see note about tire industry at end.)
But if you invest in TireCarnival it’s just a lottery ticket and inadvisable. The higher up the list, the safer your investment. Agree with stub, the carnival name is far too risky.
The person holding TireWorld at $48,750 is holding out for a max price, but knows they can cut the price any time, the very top rank names are blue chip.
If NameSplice is investing in mostly two word (keyword plus brandable) combos, it would be wise to try to diversify out a bit. And all of us have to study the sales charts. I spent at least an hour today taking a second close look at that recent Uniregistry sales chart published by DNjournal recently. You have to keep up with what actually is selling. (I don't remember seeing any tire sales for example.)
To note, some people have built up a list of up to say 100 suffixes like in the example, and a much smaller one for prefixes too. For the example, I didn’t look at mine, and it’s secret so please don’t ask!
Second note, I do happen to own one or two “tire” domains, but it doesn’t seem like anyone starts up a new tire company very often at all, so pick your industry very carefully. I recently got a name containing the keyword “industry” which I feel is much wider in scope and hence a much better investment.
If the above list was "crypto", you should have bought all 100