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news Toys-R-Us selling its Domain Names

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DNWon

eCommerce Branding SpecialistTop Member
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It's being reported that former toy giant Toys-R-Us is liquidating it's intellectual property including it's stable of domain names including Sex-Toys-R-Us.com...
Companies like Toys 'R' Us often register related domain names to guard against someone hijacking their brand for their own business, said Bob Phibbs, a brand specialist and chief executive of the Retail Doctor consulting firm.

"They just went crazy," said Phibbs. "I'm sure they were laughing and drinking Red Bull and then just came up with every iteration they could."

Phibbs said the long list of domain names owned by the company reveals the allure of the Toys 'R' Us brand.
https://www.yahoo.com/finance/news/toys-r-us-sell-geoffrey-giraffe-sex-toys-223033402--finance.html
 
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Are they dropping their TM as well? Otherwise, how to buy and own such domains? LOL
 
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They might not have gone bankrupt if they developed Sex-Toys-R-Us.com
 
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Are they dropping their TM as well? Otherwise, how to buy and own such domains? LOL
"The company is selling its intellectual property, which includes its name, Geoffrey the Giraffe logo, and the Babies 'R' Us brand".

Assuming the domains, logo, copyright and TM are intellectual property, maybe they all go together as business assets?
 
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