question My First Brandable domain name!

Afaque khan said:

Ya,but I had the name Verizon in my mind when looking for a very unique domain name,so I reg it as it looked very unqiue and sounds good too,but as I have said its for those posh,highend companies only will like this name.

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Verizon has meaning - Veritas (truth) + Horizon.

This is the trap many new domainers fall into (myself included). We think that creativity is the key to finding good domain names. Creativity has very little to do with success when it comes to the domain name itself. The reason being that, as @DnEbook mentioned, companies considering a "creative" name like this have almost unlimited options. Your creation becomes a grain of rice in a bowl full of interesting possibilities, particularly when the name doesn't bring to mind a specific type of product or service.

What does help you find good names is: experience, research, and data. People have been buying domain names for 20 years now, and there's a lot of information out there to be analyzed in order to find patterns and increase your odds of a sale by buying the right kinds of names. You just have to be willing to put in the work to find the data, analyze it, and learn the industry.

Don't bank on creativity. Save that for when you're designing websites. In 2017, if someone hasn't registered a domain name yet, it means nobody has wanted it for the last 20+ years. That doesn't change just because you registered it.

Anyway... with all that having been said... Yes, it's a cool sounding name.

It has been accepted by brandpa.com ,two weeks ago......but I think I have a plan for it.A brand of my own!

A lot of made up brandables out there what makes yours any better than the others, need some reasoning behind it some sales patter.. this name is awesome because it means, or its a twist on.. very hard to sell completely made up brandables

Nappy Bunch said:

A lot of made up brandables out there what makes yours any better than the others, need some reasoning behind it some sales patter.. this name is awesome because it means, or its a twist on.. very hard to sell completely made up brandables

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What is the meaning of Verizon?,Kodak?,Accenture?....Google?,Ikea?.

Afaque khan said:

What is the meaning of Verizon?,Kodak?,Accenture?....Google?,Ikea?.

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Verizon = Veritas (truth) + Horizon

Accenture = Accent on the Future

Google is a play on the number "Googol" (a 1 followed by 100 zeros)

IKEA = Ingvar Kamprad Elmtaryd Agunnaryd (name of founder + name of farm + name of city)

Kodak was made up by the company founder over 100 years ago.

Most purely made-up company names will have some kind of personal connection with the founders (either that or they were looking for a cheap, memorable and available alternative to what they really wanted).

So while you're right that a name with no real meaning can still sell, it's much harder to make these names stand out from the crowd of invented names that do have meaning. You're hoping a startup somewhere will just happen to like the sound of the name, versus the hundreds (okay... thousands) of others to choose from. In essence, it's a lottery ticket.

Joe Nichols said:

Verizon = Veritas (truth) + Horizon

Accenture = Accent on the Future

Google is a play on the number "Googol" (a 1 followed by 100 zeros)

IKEA = Ingvar Kamprad Elmtaryd Agunnaryd (name of founder + name of farm + name of city)

Kodak was made up by the company founder over 100 years ago.

Most purely made-up company names will have some kind of personal connection with the founders (either that or they were looking for a cheap, memorable and available alternative to what they really wanted).

So while you're right that a name with no real meaning can still sell, it's much harder to make these names stand out from the crowd of invented names that do have meaning. You're hoping a startup somewhere will just happen to like the sound of the name, versus the hundreds (okay... thousands) of others to choose from. In essence, it's a lottery ticket.

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That only applies to companies that were named very early on. Fifties, sixties, seventies etc.... Now if a company tries to make a custom name they normally try to start with a certain keyword. Way back when it was easy to name a company after the founder because most companies were started by one single founder. Nowadays most companies have multiple founders.

hookbox said:

That only applies to companies that were named very early on. Fifties, sixties, seventies etc.... Now if a company tries to make a custom name they normally try to start with a certain keyword. Way back when it was easy to name a company after the founder because most companies were started by one single founder. Nowadays most companies have multiple founders.

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That's why I said most "purely made-up names" (i.e. no keyword).

There are tons of nonsense 5L and 6L names that sell regularly on brandable marketplaces... some because they sound cool, and some because it just happens to be the made-up word that the company wanted. But length of the name is key... made-up 5L and 6L have a much better chance of selling than made-up 10-letter, 4 syllable names (in my opinion, of course).

Joe Nichols said:

That's why I said most "purely made-up names" (i.e. no keyword).

There are tons of nonsense 5L and 6L names that sell regularly on brandable marketplaces... some because they sound cool, and some because it just happens to be the made-up word that the company wanted. But length of the name is key... made-up 5L and 6L have a much better chance of selling than made-up 10-letter, 4 syllable names (in my opinion, of course).

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I agree the shorter the better for completely made up names. If it has a partial keyword then length doesn't matter much as long as its not outrageously long.

hookbox said:

I agree the shorter the better for completely made up names. If it has a partial keyword then length doesn't matter much as long as its not outrageously long.

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Yeah, agreed. I tend to be a sucker for nonsense 5L and 6L names with repeating O and A sounds:

Gofomo
Ronono
Mojago
Godoga
Zazya
Ohasa

Also big-time lottery tickets, but I feel like the shortness gives them a bit more value and memorability.

I like the sound of vespatio. It spells like it sounds. It is memorable. And it is just 8 words

Is it vhes-SPAT-tea-oh or is it Vespa-TEE-oh ... a question for the experts lol.

Honestly there is so much culture and BS involved in corporate naming, I always laugh when people are trying to capture what might be considered a good "brandable" name to buy.

I'm the newbie here but... if you're wanting to consider "brandability", after Legal you should consider culture and marketplace(s). Culture includes phonetics, historical references, similarities, etc. Marketplace includes history (consumer confusion, familiarity), pronouncement, appearance... so many factors.

Seems the REAL challenge is to get attention so someone sees the available name, and considers it, yes? That's domain name marketing, lol.

FolioTeam said:

I like the sound of vespatio. It spells like it sounds. It is memorable. And it is just 8 words

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"I like the sound of vespatio" <----- personal preferences, steeped in culture
"It spells like it sounds" <---- only from romance language perspective (culture again)
"It is memorable" <----- culture again, lol, plus some marketplace (Vespa very well known).
"And it is just 8 characters" <---- yup.

Sounds promising for European and American markets, although Legal might caution you about the Vespa similarity (¿"Uncle Vespa" en Espanol?)

Templr said:

@DnEbook That Ebook is a spoof isn't it? It's DomainGang LOL.

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No it's the real deal, do a google search and the ebook smashwords listing is normally about second on the page. Worth noting stories that are true on DomainGang have the "100% True" disclaimer down the bottom of the article ~ https://domaingang.com/domain-news/dn-ebook-sell-and-buy-domain-names-for-profit/