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new gtlds Opinion: A "PRIME" Example That .COM is #1 in Necessity

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"Despite Amazon owning many alternative URLs such as prime.online, prime.club, prime.website, prime.site, prime.shop, some of which do not even resolve, these are what is known in the industry as forward thinking defensive registrations, primarily by corporate legal departments, and I’m sure that these defensive registrations are much of what is fueling and accounting for new gTLD statistics."

Read the full opinion piece at StrategicRevenue.com
 
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In my opinion, .com is still king.
 
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