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offthehandle

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just read a headline and article. Thought after seeing their brief history, Namebio reports the sale zylo. com on snapnames in 2015 for $10,000. Seems like a bargain. Plenty of worse names with higher prices.

Not sure if this was a sale by previous owner shown in 2014? Or if this was an snap names grab and auction drop? Looking at some other LLLL.com’s seems in line price wise. But a decent name like this seems could be worth more. I mean plenty of dictionary 4 letter words are worth much more, but looking at the list Sert. Com just sold for same and imho, not as strong as Zylo. Lots of worse LLLL for less.

https://www.ibj.com/articles/67182-local-tech-startup-zylo-lands-93m-in-venture-funding

Another article on startups outside of the coasts, great to see places other than SF and NYC with developing ventures in the midwest and read about Steve Cases fund before. Positive news on small ventures.

https://www.entrepreneur.com/article/307236
 
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That's so random, I actually own that domain with an "H" at the end.

Zylo.com for sure was worth significantly more than 10k (regardless of what I own or not own).
Less than 20-25k was a great bargain for that name
 
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Z y l H .com? Is that the name you have?
There is a chemical brand name similar to zylo, which I always liked the name and it goes back as a brand 40 years btw.

4 letter domains for good brands imho are difficult to find. I don’t want an acronym either. Lots of mediocre names or too generic sounding. Nor dictionary words. I would like to find one, maybe I will change language origin. I tried to buy one on a Sedo auction last year and kick myself for not paying more and dropping out of bidding at 5k.

Its great to see entrepreneurial ventures in the midwest and worldwide, and glad to see some outside of silicon valley, as I believe there are some harder working and smarter people elsewhere.
 
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@offthehandle , I meant I own Z//Y//L//O//H in .com, hence the domain with an "H" at the end.
 
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That works and in english is pronounced the same.
 
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ya.. i think it can be a cool name for a kid haha
 
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Pronounceable 4ls are very good and hard to find. I own e/ h/ l u and I think can be pronounced. Zylo is very nice.
 
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Hmmm I fail to see why this domain is so special and why it's better than sert . com for instance....Does it remind of any word ?
 
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value of a domain has a lot to do with people's perceived value... Sert is great for some industries, but sounds very technical... ZYLO is a name that is very versatile for ai, toy, software.. etc...
 
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On the other hand, sert is just 1 syllable, 4 western premium letters, and can be a pronounceable acronym. I guess you can mistype it for cert though and maybe this connotation somehow limits it.
 
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don't even know why all of a sudden we're randomly starting to debate sert vs zylo...... both are names that sold below their true end user values.. you can dissect it a million ways and bring up theories of 1 syllable vs 2 syllabes vs western letters and whatever... after a certain level of quality, it's a matter of how badly the buyer wants it... not a cookie cutter formula
 
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Hmmm I fail to see why this domain is so special and why it's better than sert . com for instance....Does it remind of any word ?

Yes, as stated above, it reminds of a brand name in my old industry falta un letra. Missing one letter. There is no right or wrong in this, except if you own it and want to sell it. Just because someone has a 4 letter brandable, does not mean they will sell it if they don't advertise or negotiate it. It can sit another 20 years unfortunately. I listened to the Namepros video discussion at Namescon today and Theo / Domaingang says he likes to know when he makes a sale, that the name is going to be used for a website. I feel the same way, last year I tried and tried to get one great sale I made to the end user corporation, but they never responded and a salivating investor instead bought it for great sum. I would have sold it to the end user for more or even the same price, and reflected back in time if they (end user) in fact used it- that was something I helped brand.

Sert maybe means something better to someone else. Serta's are mattresses brand. So for me, I would not buy a LLLL close to such a huge name. Certs used to advertised- my brain goes to that word immediately- it's all subjective as we know. Personal experience, advertising, your age, etc.
So if you google "SERTA" you get the volume of searches. If you wanted to start a company named "SERT", why would you want to be confused in search results with a major brand? Personally I would not.

Searching SERT is an acronym, with 128 million returned results.
Zylo- ranks without confusion. 4 million results, That's because it's being used.

I have really invested probably ~3000 hours looking at expired lists this past year. Over and over, I see orphaned names, never used for anything at all. Parked.

I just checked now to see on the name the investor bought, instead of getting into the hands of his native countries brand- it's a parked page to some gambling website- unrelated. So, at least I know that if he couldn't sell it to the end user, then I did what I could.


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Thanks @offthehandle , that is some great analysis !

Sometimes it comes to personal tastes and experiences. I haven't been exposed to the certs commercial as much, and as a result I don't think of that name immediately when I hear sert.

Regarding Zylo , do you think everybody would pronounce it the same way ? Also would everybody spell it the same way (some confusion may exist with "xylo" as in xylophone, xylocaine)

I have really invested probably ~3000 hours looking at expired lists this past year.

Did you mean 300 hours ? Otherwise it's a full time job with no weekends off !!!
 
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