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new gTLD Donuts Sells home.loans Domain Name for $500,000

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Donuts Inc., today announced home.loans was acquired for $500,000, believed to be the largest sale to date for a premium new domain name. The sale was brokered by Donuts senior domain consultant Jebidiah Burnett.

Home.loans (www.home.loans) was acquired by Home.Loans LLC founder and chief executive officer Blake Janover, a serial entrepreneur, digital media visionary and capital markets innovator. Janover is launching the home.loans website; its primary focus is to be the Internet's most complete, well organized, and responsive source for "all things home loans."

https://www.prnewswire.com/news-rel...meloans-domain-name-for-500000-300586364.html

https://domainnamewire.com/tag/blake-janover/
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
I have prestamo (.) casa

Prestamo means loan in Spanish and casa is home in Spanish...

Would love to get a price anywhere (ANYWHERE) that for the domain.
 
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funny to use the word home when that might be a bit limiting for loans.

What about car.loans?
 
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funny to use the word home when that might be a bit limiting for loans.

What about car.loans?

I would have sold him loans.loans cheaper, covers everything. :)
 
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What about easy.loans

I could think of better than home.loans

I must say it baffles me a bit because I would want to lump in cars, houses and everything else with a word like easy. Easy application, easy approval, easy.loans
 
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What about easy.loans

I could think of better than home.loans

I must say it baffles me a bit because I would want to lump in cars, houses and everything else with a word like easy. Easy application, easy approval, easy.loans

TM on easy loan so that wouldn't fly but I see your point.
 
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Quick start investing into .loans
big money there. Invest invest.
 
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Quick start investing into .loans
big money there. Invest invest.
.loans is in general availability since 17th Sept 2014 - I guess one might be little late to the party with "quick start investing..." :)
 
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.loans is in general availability since 17th Sept 2014 - I guess one might be little late to the party with "quick start investing..." :)

never too late to this party.
You have crypto also? Sell sell, invest into .loans- fast fast
 
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Gotta sarcasm :xf.smile: One can do sooooooo much with it :xf.laugh:
 
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We all know that such platinum domains are all reserved by registries and of course they will only sell for high $.
 
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My guess would be it's like the coffee.club deal, where all the money changed hands to make it appear like a legit sale, but then the contract says the buyer gets most of the money back in the form of a business kickback, like the registrar paying a ton of money in marketing expenses for the domain. Just my guess.
 
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Nice to see that the site is already up and running by the buyer. While true that it is the registry that benefits from the sale, and not a domainer, I think the real importance of the sale for the new gTLD community is that it shows (another) major company willing to brand themselves with a new gTLD, and that helps us all.

Interesting that both Estibot and GoValue estimated value of about $1500 - interesting to see if that will change now that sale is recorded!
 
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Maybe they should have budgeted some money for a proper logo

download.png


This one looks like it was made by a free service of some sorts,.
 
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.loans is in general availability since 17th Sept 2014 - I guess one might be little late to the party with "quick start investing..." :)

He hasn't found the.club sale yet for 300K, give him time. :)
 
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This was a cash sale, so no payment plan (check the comments). Great sale! Will it hurt our premium .coms? In my opinion if your domain assets have no word.word alternatives...you'll be fine in the long run...
 
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What about easy.loans

I could think of better than home.loans

I must say it baffles me a bit because I would want to lump in cars, houses and everything else with a word like easy. Easy application, easy approval, easy.loans

I am one of the founders of Easy.Credit ;)
 
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Nice to see that the site is already up and running by the buyer. While true that it is the registry that benefits from the sale, and not a domainer, I think the real importance of the sale for the new gTLD community is that it shows (another) major company willing to brand themselves with a new gTLD, and that helps us all.

Interesting that both Estibot and GoValue estimated value of about $1500 - interesting to see if that will change now that sale is recorded!

I wouldn't call that a major company, doubt anybody here has ever heard of them, unless you lived in Mississippi - https://www.google.com/search?q=Tann+Oxford+Properties&ie=utf-8&oe=utf-8&client=firefox-b-1

Somebody like Wells Fargo, the owner of the .com, that's what I consider a major company.

Maybe they should have budgeted some money for a proper logo

Show attachment 78866

This one looks like it was made by a free service of some sorts,.

Yeah, first thing I noticed. They probably could get a better logo here at Namepros for $50. The . between home and loans needs to be more prominent. I guess this is just meant for getting online leads, nothing more, so might not even matter.
 
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It was a good podcast. Should listen to it and read the comments on the blog.

Not a sale you should read too much into.

The buyer doesn't know much about the domain market. I think he paid way too much for it, like many others.

He talked about one of the issues with the extension when talking to somebody on the phone, trying to get across the extension is a .loans, when talking about multifamily loans

He has success with multifamily . loans. Which is no where near as competitive as home loans. I think he will struggle to rank well for that one. But he's had success with other things in that category, hence him having that kind of money to spend on that domain.

He ranks on page 1 (for multifamily loans), which is great. The one thing I liked is when he talked about quality, unique content, which is true. Quality usually lasts. Used Square Space to build the site. I might try that for one of my sites.

Having said that, I have no idea why he is giving interviews. When you find a mountain of gold, you don't tell the world about it, you mine it and keep quiet. You hear sometimes when people talk about the gold rush, that the people that make the real money are the ones that sell the picks and axes. In this case, I think that is Donuts, they're selling the extensions. This is great advertising for them. I don't know much about the loan market but I have heard of home loans before, never heard of multifamily loans until the podcast. And when it looks like you're completely dependent on Google (which isn't good) again, don't create competition for yourself.

Good podcast.
 
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home.loans - $500,000

business.loans - $10,000 at Namescon

$490,000 difference
 
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home.loans - $500,000

business.loans - $10,000 at Namescon

$490,000 difference

Namescon, is, of course, mostly resellers. But still, for a liquid name the ratio should be in 1:2 to 1:5 range.

Meaning, even if we assume that business.loan being less home.loans and is worth, let's say 250K, then it should still have sold for 50K to 125K range.
 
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