I'd say that by introducing own adblocker google is trying to save their ads business in general and parked domains ads in particular. Indeed, alternate blockers are doing their job very well and, at least in stict mode without "not intrusive" ads, are blocking all google ads together with (bodis case) "for sale" link. Unfortunately, bodis is not willing to forward such visitors directly to forsale link destination.
Now, this attempt by google to improve will unlikely work for parked domains. They already killed domain parking by:
- Irrational assignation of "faillisted" domain status. Some complaint from their advertiser like "traffic does not convert" may be a reason sometimes, but what if the advertiser does not provide a good and useful product?
- Messing up with adult and not adult status. I remember for example a lot of domains related to "photo" or "photography" from my portfolio became adult earlier this year, and started showing adult ads
- Not doing minimal quality checks on thier advertisers. I've seen for example ads for known fake dating websites shown on my parked domains, adult or not. Fake dating means that a victim does not receive any real contacts after they register
- Introducing behavioral advertising where I (before installing adblocker which is a life saver) searched for something related to htaccess website config (when I developed own forsale pages to eliminate parking with forsale links, btw), ended up at a help article posted on some webhosting company, and later received ads for this webhosting company on almost all other websites who were showing google ads, parking domains including. Sorry google, but I already visited this webhosting company and well aware that they exist
- Not allowing parking companies to optimize pages, provide more or less unique look and better content or extra content, demanding "exclusivity" and all sorts of similar things
- Taking too high %%% of what advertisers paid them. From each $100 they received, rumors are that an average parking company is paid $40-$50 in the best case, and what we the domainers recieve? $20-$25? It is 20%-25% or less of what an advertiser spent.
- Removing 1-click ads which in some cases happened to show at least some relevant ads even with behavioral advertising. More hard for a visitor to reach their desired content, especially with auto-generated 2-click links being just nonsense in many cases.
One of the reasons of google doing what they did was of course lack of competition, there was a competing yahoo ads channel at some point of time which was also used on parked domains, but it became irrelevant.
Endusers will block ads, and google ads especially, as they are of no use to them, whether on parked domains or elsewhere. Will it become more hard (of possible at all) to block google ads using google owned adblocker? Who knows. Fortunately, there are many alternate solutions.
Sorry, but google based parking is almost dead. It may be used on a number of not for sale domains if a domainer has such domains though, but if the domain is also for sale - a custom forsale lander without google ads will now bring more $$$ to a domainer, due to better sales. (vs parked ads with a small for sale link which is the only link google allows)
Solution? I do not see any. It may be the time for parking companies to stop using google and start providing alternate pages, such as with aggregated links by Commission Junction for North American traffic, EU-based similar ad networks for European traffic, something else for raw worldwide traffic, no ppc (ppc is dead by default) but with pps or revshare instead. Or, all parking companies will have to close their doors, and soon.