Not too surprised at this.
The 'experience' industry is on a crazy growth curve at the moment. Seems everyday that my family and friends are on a hot air ballooning / escape room / 4x4 / etc, experience.
As for TV being dead. Well yes, linear TV is on a downward slope, but actual online TV is booming like crazy. Why else would the big stars now be flocking to make series for netflix/prime and the like
It is TV and gaming that have led the way in making the internet a more robust place. Simple words and pictures didn't need that much broadband/bandwidth, but the increased popularity of gaming and TV ensured that the pipe that delivers your internet had to be so much bigger.
Most in Uk now have minimum 53 Mb and even that seems increasingly inadequate.