Popular domain marketplace Uniregistry announced this week that the company sold over $29 million worth of domain names in the first eight months of 2017. Yesterday Uniregistry's VP of Sales, Jeff Gabriel, shared a list of the company's domain sales with NameBio's Michael Sumner. The full spreadsheet, available via NameBio's website, discloses 2,729 sales that occurred at Uniregistry this year, totalling around $17.2 million.
Whilst almost $12 million of sales couldn't be disclosed, there's a lot of data to look at. In this edition of Domain Data, we'll take a closer look at the data to see whether we can draw any interesting conclusions.
The Sales Price
The largest domain sale disclosed by Uniregistry is that of Kombucha.com for $200,000, which looks to have been sold from Frank Schilling's portfolio in March 2017, with the domain currently being paid for in installments, according to the WHOIS data.
In total, there were seven six-figure sales. Two of these were three-letter .COM's,
There were 462 domains sold for a five-figure fee, 1,928 domains sold for four-figures and 332 domains sold for between $100 and $999. The average sales price of the domains listed in this spreadsheet is $6,305. The most likely sales price for a domain sold at Uniregistry is $5,000, with 221 names selling for this price.
The top ten domain sales listed are all .COM domains, with the highest non-.COM domain sale being Mike Mann's $75,000 sale of
The TLD's
Throughout the 2,729 sales listed, there are ninety-four different domain name extensions. Unsurprisingly, .COM leads the way with 84.4% of domains using this extension. The next most popular extension is .ORG with fifty-nine sales (2.2%) followed by .NET with fifty-three sales (1.9%).
In terms of new domain extensions, .XYZ posted the most sales with eleven (0.4%). The largest .XYZ sale was Ethereum.xyz for $4,000 followed by Stanley.xyz for $1,500.
For sales that were $10,000 or higher, .COM accounted for 92.8% of all sales, whilst there were just four new gTLD sales (0.9%). For sales under $10,000, new gTLD's made up a total of 5.5% of sales, with .COM accounting for 82.65%. The other sales were made up of traditional gTLD's and ccTLD's.
The Length
8.9% of all domain sales released in Uniregistry's spreadsheet were four characters or less, with the average sales price of those domains being $10,996. There were three one-letter domain sales,
Uniregistry Market sold a total of 113 four-letter .COM domains at an average of $15,546 per name. The largest sale was
The average length of a domain name sold at Uniregistry was 9.69 characters, rounded up to ten. The modal average length was nine characters. As an interesting aside, the average sales price for a nine character domain name at Uniregistry was $5,994.
The longest domain name that was sold via Uniregistry is
In terms of other interesting long domain names, someone acquired
The Characters
A total of seventy-two domains in our list contains at least one number. There are several pure numeric domain names that ended up in China including the $10,000 sale of
Letter and number combinations performed fairly well thanks to Chinese buyers with twelve three-character .COM domains selling, including the $19,000 sale of
The 2,729 domain names contain a total of 26,272 letters with top five most popular letters being
Whilst almost $12 million of sales couldn't be disclosed, there's a lot of data to look at. In this edition of Domain Data, we'll take a closer look at the data to see whether we can draw any interesting conclusions.
The Sales Price
The largest domain sale disclosed by Uniregistry is that of Kombucha.com for $200,000, which looks to have been sold from Frank Schilling's portfolio in March 2017, with the domain currently being paid for in installments, according to the WHOIS data.
In total, there were seven six-figure sales. Two of these were three-letter .COM's,
MNG.com and RRA.com whilst there was one four-letter .COM, HEBE.com.The top ten domain sales listed are all .COM domains, with the highest non-.COM domain sale being Mike Mann's $75,000 sale of
RiseUp.org. The largest ccTLD sale is AutoLoan.ca whilst the largest new gTLD sale is Shop.link, a domain previously owned by Frank Schilling's own North Sound Names.The TLD's
Throughout the 2,729 sales listed, there are ninety-four different domain name extensions. Unsurprisingly, .COM leads the way with 84.4% of domains using this extension. The next most popular extension is .ORG with fifty-nine sales (2.2%) followed by .NET with fifty-three sales (1.9%).
In terms of new domain extensions, .XYZ posted the most sales with eleven (0.4%). The largest .XYZ sale was Ethereum.xyz for $4,000 followed by Stanley.xyz for $1,500.
For sales that were $10,000 or higher, .COM accounted for 92.8% of all sales, whilst there were just four new gTLD sales (0.9%). For sales under $10,000, new gTLD's made up a total of 5.5% of sales, with .COM accounting for 82.65%. The other sales were made up of traditional gTLD's and ccTLD's.
The Length
8.9% of all domain sales released in Uniregistry's spreadsheet were four characters or less, with the average sales price of those domains being $10,996. There were three one-letter domain sales,
e.gold, v.photo, and x.click.Uniregistry Market sold a total of 113 four-letter .COM domains at an average of $15,546 per name. The largest sale was
HEBE.com for $125,000 whilst the lowest was RVLN.com for $595.The average length of a domain name sold at Uniregistry was 9.69 characters, rounded up to ten. The modal average length was nine characters. As an interesting aside, the average sales price for a nine character domain name at Uniregistry was $5,994.
The longest domain name that was sold via Uniregistry is
SponsorshipManagementSoftware.com, boasting a total of twenty-nine characters and a sales price of $300.In terms of other interesting long domain names, someone acquired
abcdefghijklmnopqrstuvwxyz.xyz for $995. Google's parent company Alphabet acquired abcdefghijklmnopqrstuvwxyz.com so it's possible they also acquired the .XYZ name.The Characters
A total of seventy-two domains in our list contains at least one number. There are several pure numeric domain names that ended up in China including the $10,000 sale of
696969.com whilst others including Book247.com were purchased by Western end users.Letter and number combinations performed fairly well thanks to Chinese buyers with twelve three-character .COM domains selling, including the $19,000 sale of
77c.com.The 2,729 domain names contain a total of 26,272 letters with top five most popular letters being
E, A, R, I and O. The most popular number is 1, followed by 0 and 3.
