Having a memorable domain name is like showing up to a party dressed to impress: it immediately sets you apart.
No secret to it – Examine.com cost me $41,000.
A domain name is akin to real estate – you have prime locations (eg food.com), you have solid ones (eg an examine.com), and then you have the rest (e.g. whatwhocaresabouthis.com).
It is possible to can take a worthless domain on its own (e.g. google.com) and it can become worth billions. There’s a real life analogy to it – you can buy property in the middle of nowhere, build something amazing on it (e.g. a theme park), and suddenly the land is valuable.
Read MoreWhat people often mess up when it comes to domain names is that the cost of the domain is a part of the whole, not the whole itself.