jacksmith12
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Read the original article this was cut and pasted from here: http://www.buzzle.com/articles/why-social-media-is-important-for-marketing.html
1. Fastest Way To Spread The Word And Increase Exposure
If you are marketing a new product and opt for traditional marketing channels, such as television advertising, what do you think would be the recall rate of your advertisement? Not very significant, considering we are flooded with television and newspaper advertisements every day. As compared to this, the marketing on social media channels, such as online advertisements, social media websites, and blogs can help in getting the message across, more efficiently. A study conducted by Google and Ipsos OTX MediaCT to study the effects of online video advertisements as compared to traditional TV advertisements. It was found that online video ads fared much better than traditional TV commercials.
2. Ability To Find Future Clients
The worldwide popularity and the staggering reach of popular social media sites, such as Facebook, Twitter, and LinkedIn ensure that marketers can locate and target their consumers with ease. Since millions of people spend a huge amount of time on social networks, you can target your customers on these social networks.This does not mean you can jump the social media bandwagon without any strategy. As more and more brands use popular networks, like Facebook and Twitter, you need to have a proper strategy that aims at conversation and relationships, to be able to compete for the attention of customers. With the right social media strategy, the marketer can also ensure that he will not only find future clients, but is also able to retain them in the long run.
3. Lead Generation
In marketing, leads are generated when people are interested and inquire about the products or services. One way to generate online leads is by social networking. The large chunk of online users that the business can connect with allow in generating leads. By promotions, online contests, and other marketing campaigns, it is possible to generate leads for the products or businesses using social media.
4. Communication With The Customer
Social media platforms allow people to communicate with one another. It is not just about broadcasting a message but rather listening and responding. As a marketer, you can step into social platforms and build conversations with potential clients. This, of course, has to be done with defined goals in mind. Random, meaningless talk has no value for customers. The goal of communication should be to build and enhance customer relationship and also provide referral marketing advantage. Customer engagement and networking with users can lead to word-of-mouth referrals for the product which, in turn, is great for marketing the business or product.
5. Gives Brands A Personality On Social Networks
Creating a relatable online presence gives brands a personality. Creating a brand personality or humanized brand means being genuine and passionate about whatever the brand is and does. It has been found that people respond most to brands which are perceptibly and consistently authentic and have a genuine presence. The brand will get the right push if businesses are active on social networking sites. Their interaction and how they project the brand help in shaping its personality.
If you are marketing a new product and opt for traditional marketing channels, such as television advertising, what do you think would be the recall rate of your advertisement? Not very significant, considering we are flooded with television and newspaper advertisements every day. As compared to this, the marketing on social media channels, such as online advertisements, social media websites, and blogs can help in getting the message across, more efficiently. A study conducted by Google and Ipsos OTX MediaCT to study the effects of online video advertisements as compared to traditional TV advertisements. It was found that online video ads fared much better than traditional TV commercials.
2. Ability To Find Future Clients
The worldwide popularity and the staggering reach of popular social media sites, such as Facebook, Twitter, and LinkedIn ensure that marketers can locate and target their consumers with ease. Since millions of people spend a huge amount of time on social networks, you can target your customers on these social networks.This does not mean you can jump the social media bandwagon without any strategy. As more and more brands use popular networks, like Facebook and Twitter, you need to have a proper strategy that aims at conversation and relationships, to be able to compete for the attention of customers. With the right social media strategy, the marketer can also ensure that he will not only find future clients, but is also able to retain them in the long run.
3. Lead Generation
In marketing, leads are generated when people are interested and inquire about the products or services. One way to generate online leads is by social networking. The large chunk of online users that the business can connect with allow in generating leads. By promotions, online contests, and other marketing campaigns, it is possible to generate leads for the products or businesses using social media.
4. Communication With The Customer
Social media platforms allow people to communicate with one another. It is not just about broadcasting a message but rather listening and responding. As a marketer, you can step into social platforms and build conversations with potential clients. This, of course, has to be done with defined goals in mind. Random, meaningless talk has no value for customers. The goal of communication should be to build and enhance customer relationship and also provide referral marketing advantage. Customer engagement and networking with users can lead to word-of-mouth referrals for the product which, in turn, is great for marketing the business or product.
5. Gives Brands A Personality On Social Networks
Creating a relatable online presence gives brands a personality. Creating a brand personality or humanized brand means being genuine and passionate about whatever the brand is and does. It has been found that people respond most to brands which are perceptibly and consistently authentic and have a genuine presence. The brand will get the right push if businesses are active on social networking sites. Their interaction and how they project the brand help in shaping its personality.
