discuss A friend from IT does not know about new gTLDs. Does this indicate something?

Arpit131 · Jul 25, 2017

I was talking to one of my friends who works in the IT team of a popular home rental startup.
I happened to mention something about new gTLDs and some of the extensions from it. Being in the IT industry for 2 years, he wasn't aware of the new gTLDs at all.

Instead, he thought that I was playing a prank on him.
I even happen to mention about .Online and .Site which may be popular extensions for his genre of work when he couldn't understand the reference for others.

He did know about .XYZ after having heard about Alphabet using it as abc.xyz

But all the others, he thought, was a joke until I opened nTLDstats and showed him the list of extensions.

Does this indicate that new gTLDs are still to gain popularity among the masses and may be a long term investment?
Or should I dismiss it considering that all the people may not be aware of it at any point. However, those who are, are the prospective clients for this?

Because it is going to be hard to convince people to buy one of your new gTLDs when they might not be aware of it in the first place.

Your thoughts?

Kate · Jul 25, 2017

IT people actually are not much more knowledgeable about new extensions, that ordinary people.

wakguano · Jul 25, 2017

that is perfectly normal

dordomai · Jul 25, 2017

Arpit131 said:
I was talking to one of my friends who works in the IT team of a popular home rental startup.
I happened to mention something about new gTLDs and some of the extensions from it. Being in the IT industry for 2 years, he wasn't aware of the new gTLDs at all.

Instead, he thought that I was playing a prank on him.
I even happen to mention about .Online and .Site which may be popular extensions for his genre of work when he couldn't understand the reference for others.

He did know about .XYZ after having heard about Alphabet using it as abc.xyz

But all the others, he thought, was a joke until I opened nTLDstats and showed him the list of extensions.

Does this indicate that new gTLDs are still to gain popularity among the masses and may be a long term investment?
Or should I dismiss it considering that all the people may not be aware of it at any point. However, those who are, are the prospective clients for this?

Because it is going to be hard to convince people to buy one of your new gTLDs when they might not be aware of it in the first place.

Your thoughts?

i think it means that they are not popular and will die long before they have a chance of becoming mainstream

1Darko · Jul 25, 2017

Tech professionals are not the right people to ask about domains. Marketing and sales managers should know a "little" about it. I write a little because even there the masses don't have a clue.
Company founders are in my opinion people who undestand the value of domains since they probably came across to reg some domains for business, which wasn't so easy and cheap as they thought of.

About the ngtlds I have nothing new to comment!

jmcc · Jul 25, 2017

Some of the new gTLD registries have massively underestimated the amount of marketing required to make a new gTLD well known. The other side of the coin is that most people only recognise their local ccTLD, .COM and perhaps some other legacy gTLDs and ccTLDs to which they are continually exposed due to TV, radio and print marketing. Technologically, most new gTLDs are not failures. Some of them have problems with marketing and expectations.

Regards...jmcc

WatchDogue · Jul 25, 2017

IMO the likelihood of the new gTLDs becoming " recognized and accepted " by those in the field or niche for " that gTLD " is when trade magazines, trade catalogs, trade publications, or other media
( TV/radio) regularly carry product ads utilizing that respective gTLD.

The ads can be those of an important advertiser using the gTLD or a registrar buying space and promoting the sale/use of the new gTLD.

Else, to await random discovery by the non-knowledgeable potential end-users may be a long wait.

JB Lions · Jul 25, 2017

It's one of the many problems with these. These need marketing, actual websites being built on them, that's how people see them. But is it even worth the marketing dollars? How much would you spend for a .kitchen and what kind of return would you expect? Most of these are too niche. And then if you market them, and somebody goes to register, guess what. Same problem you face with .com. The obvious ones will be held by the registry or a domainer.

HotKey · Jul 26, 2017

It doesn't mean anything other than you don't know until you know. So congrats on being the one to introduce the new G's to an IT dude. I've found that more often it's the web dev guys or marketing guys that are in the "know" with the new gTLDs, rather than the hardware/networking person.

It can be hit-and-miss with businesses. It's still early enough that I get pleasantly surprised when I learn they have a site up and running on a new gTLD.

mad409 · Jul 26, 2017

I've actually been contacted by marketing dept's to make a purchase and then somehow it winds up with the IT guy. They normally don't know squat, lost a couple deals because of them.

forge · Jul 26, 2017

dordomai said:
i think it means that they are not popular and will die long before they have a chance of becoming mainstream

I think you're being overly critical of IT professionals.

Domaining Ocean · Jul 26, 2017

Anbody can do anything in any field......No matters which field you belongs to.

Fancy.domains · Jul 26, 2017

HotKey said:
It doesn't mean anything other than you don't know until you know. So congrats on being the one to introduce the new G's to an IT dude. I've found that more often it's the web dev guys or marketing guys that are in the "know" with the new gTLDs, rather than the hardware/networking person.

It can be hit-and-miss with businesses. It's still early enough that I get pleasantly surprised when I learn they have a site up and running on a new gTLD.

I agree with this. This will take time and only time will show it's future success (or failure).

Fancy.domains · Jul 26, 2017

Ps. This actually makes me happy. I have already sold +100 new gTLDs and people don't even know about them.

What will the future hold??!

coconut · Jul 26, 2017

jmcc said:
Some of the new gTLD registries have massively underestimated the amount of marketing required to make a new gTLD well known. The other side of the coin is that most people only recognise their local ccTLD, .COM and perhaps some other legacy gTLDs and ccTLDs to which they are continually exposed due to TV, radio and print marketing. Technologically, most new gTLDs are not failures. Some of them have problems with marketing and expectations.

Regards...jmcc

Exactly, jmcc. For now, only domainers seem to have received the gTLD memo.

Kate · Jul 26, 2017

mad409 said:
I've actually been contacted by marketing dept's to make a purchase and then somehow it winds up with the IT guy. They normally don't know squat, lost a couple deals because of them.

Classic

Turns out the IT (or webmaster guy) often kills the deal.

But some IT people are familiar with new extensions: those who blocked them all together on mail servers.

tonyk2000 · Jul 26, 2017

Even if a potential buyer is aware of new gtlds, I learned that (in most cases) they simply ask - If I already own Word1+Word2.com, why would I also need Word1.Word2? No, I do not need or want it, or at least I would not pay premium price for it. If I do not own Word1+Word2.com, should I purchase Word1.Word2 instead or alone? No, as my visitors will never remember it and they will use/type or return to Word1+Word2.com which is not mine

1Darko · Jul 26, 2017

All

tonyk2000 said:
Even if a potential buyer is aware of new gtlds, I learned that (in most cases) they simply ask - If I already own Word1+Word2.com, why would I also need Word1.Word2? No, I do not need or want it, or at least I would not pay premium price for it. If I do not own Word1+Word2.com, should I purchase Word1.Word2 instead or alone? No, as my visitors will never remember it and they will use/type or return to Word1+Word2.com which is not mine

All true...you can simplify everything! I wonder why we have to arms, two legs, two eyes, two ears, two kidneys...

There must be some error - one should be sufficient or not?
Airplanes tend to have backup systems too, I wonder why?

donnied79 · Jul 26, 2017

Nobody in the real world knows about new gTLD and if Google redirects them to a website made on a new gTLD they simply don't care

HotKey · Jul 26, 2017

donnied79 said:
Nobody in the real world knows about new gTLD and if Google redirects them to a website made on a new gTLD they simply don't care

Oh, ok. Well than, that's that. Great insight.

mad409 · Jul 27, 2017

Kate said:
But some IT people are familiar with new extensions: those who blocked them all together on mail servers.

Actually email spam was never mentioned as much as you'd like to imagine this being the problem.

Jostle, Slack and other programs are more fit for those wanting to "control" communications rather than IT blocking an entire email system of spam which in fact comes from every TLD.

Brands.International · Jul 27, 2017

Slow .com sales again?

discuss A friend from IT does not know about new gTLDs. Does this indicate something?

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