discuss End your buy now pricing with 95, 99, 88 or 00?

Michael said:

I read an interesting study at some point, can't find the link ATM. It said round numbers are better for impulse purchases, and specific numbers are better for researched purchases because they make the buyer stop and think why the number is so precise.

Based on that, I would think round numbers are better for low-end domains ($1,500 vs. $1,488) because you want them pulling the trigger quickly not agonizing over it. And high-end domains should be priced specifically ($32,488 vs. $32,500) because you probably need them to dig deeper to justify the price, and sales at this level are not impulse-buys.

But I'm not speaking from experience, I don't have a large enough portfolio of priced domains to test that. BuyDomains may have lots of names with very specific pricing, but if you look at their actual sales most have round numbers. Same goes for DomainMarket. This reply was already getting kind of long, so I decided to put it in a blog post instead with the actual data:

https://namebio.com/blog/pricing-strategies-domain-names/

TLDR; ending in 00 was the most likely sale price for both BuyDomains and DomainMarket by a wide margin. I even tried isolating sub $5k sales compared to $5k+ sales and the results were pretty much the same, so maybe it doesn't even make sense to price high-end domains with specific numbers.

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