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SEO PRACTICES with new gTLDs - Great CASE STUDIES - Read & Learn

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Two great articles from SEO experts, they are testing and comparing SEO results for dot Com and new gTLDs.

Below you can see some of the highlights from the articles and I strongly suggest all of you read the complete articles.


Article #1:

Actual results, not just speculation, is much better in proving the value of New gTLDs, especially the keyword rich ones.

Let’s look at, for example, two separate, totally unrelated websites that moved from .COM to a New gTLD domain name. I studied the results of a car dealership moving from a .COM to a .CARS domain name, and published a case study with the detailed results. I then studied a local attorney’s website that moved from a non-keyword rich .COM to a keyword rich .ATTORNEY domain name. I also published detailed results, as well, in a case study. What I found was, in both cases, the websites appear to have benefited from migrating to a domain that has their keyword in the ending, a keyword in the TLD.

After reviewing data about the migration, reviewing keyword rankings before and after the migration, and thoroughly reviewing the site’s Google Analytics data, I can honestly say that the site didn’t suffer any rankings drops. It was quite the opposite, the site’s enjoying first-page organic rankings for a significant amount of keywords. And, you have to admit that a top ranking for an important keyword phrase is pretty impressive, even if it’s for an Exact Match Domain (EMD).

Google stated that “Overall, our systems treat new gTLDs like other gTLDs (like .com & .org). Keywords in a TLD do not give any advantage or disadvantage in search.”

But what’s interesting to note, however, is the fact that keyword rich exact match domain names, especially those that have keywords in their endings, tend to rank fairly well.

source: www.searchenginejournal.com/moving-new-gtld-domain-name-help-rankings/163098/


Article #2:

Some see a positive SEO effect:

There have been a few notable instances of websites that not only don’t rank worse than .com, but actually appear to perform better. Take, for example, the remarkably quick success of coffee.club.

coffee.club is one of the biggest success cases so far for a new TLD. The website was able to climb to the front page of Google US for searches of coffee club, which is very uncommon for a new website.

In order to rank highly for a search query, backlinks are beneficial because the anchor text (the text that the reader sees and clicks on) becomes associated with the domain name via a hyperlink. Had the links displayed Coffee Club with a hyperlink to coffee.club then this wouldn’t be unusual; however, this was not the case for any of the links. Not only that, the term coffee club wasn’t used anywhere else like the title, meta description, content or alt tag for a photo.

What’s unusual here is that none of the links use the anchor term coffee club, and interestingly, 80% use the term coffee.club. This supports the idea of Google considering a top-level domain as a keyword. In this case, it would be noticing backlinks with the term coffee.club and interpreting it as the phrase coffee club.

source: www.hover.com/blog/do-new-top-level-domains-affect-seo/


Still both articles states that :

  • New gTLDs won’t rank any worse than .com

and


  • We just don’t have enough data to show us that New gTLDs help on rankings.


In my opinion, results speaks for itself...

If you are a developer and know how SEO works, you can make your own tests and see if you came up with same results.






 
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The views expressed on this page by users and staff are their own, not those of NamePros.
I very much doubt the redirect has anything to do with it. Much more likely the .com site ranks on its own merits.

They're loosely optimizing for it too, but probably getting more benefit from the redirected Jacksonville.attorney backlinks.

Makes sense that Google values anchor text, since it usually tells visitors what they will find if they follow the link.
 
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They're loosely optimizing for it too, but probably getting more benefit from the redirected Jacksonville.attorney backlinks.

Makes sense that Google values anchor text, since it usually tells visitors what they will find if they follow the link.
Thank you very much for taking a moment to post this reply.

It is very helpful for us to understand how SEO works.

Appreciate it.
 
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Thanks for making that clear.

So the person who bought "video.games" for a big sum as an EMD for "video games" actually blundered.

I wouldn`t go that far Asfas :stop:

Apparently applying a right SEO strategy can benefit them more than you think.

 
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he is everywhere, he is master of BS, i just ignore his posts, you do the same..
I can`t help myself Amirp.

There are so many new domainers reading these comments and most of them are misled by false dot com prophets.

The fact that dot com is way older than new gTLDs and there are more dot com investors (who are looking forward to sell their dot coms to newcomers) than new gTLD investors in the industry.

So they see more comments from dot com investors who are speculating on new gTLDs and believing their misleading statements which led them to invest on non-sense domains both in aftermarket and hand regs.

I am suggesting newcomers should search and invest on generic and exact match new gTLDs when there are still bunch of them available to register on this side of the industry.


Sometimes it is frustrating to answer them since there are 10 or more members who are constantly attacking on any good news related to new gTLDs, at the same time and guess what they are mostly the same people. This is why I call them false dot com prophets.

If you go and see their profiles and look for the areas tab that showing in which categories they are commenting on, you would be surprised!!!

Most of their comments are on new gTLDs side while their investments are strictly on dot com!

:xf.cool:
 
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I am suggesting newcomers should search and invest on generic and exact match new gTLDs when there are still bunch of them available to register on this side of the industry.

How has that worked out so far for you? And should people take investment advice from people not selling anything?
 
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How has that worked out so far for you? And should people take investment advice from people not selling anything?
I got no shame to say I have no sales so far, it is better and more royal than reporting fake sales or claiming you had very good sales without given much information on the forum.

You can easily make a whois check, you would see all my new gTLDs are registered in late 2016 or 2017.

I am not looking forward to sell them now cause I don`t see myself as a domain trader but I am domain Investor.

Hope you know what investment stands for.

Also comparing your sales with newly registered domains is nonsense.

You might be selling your domains that you own for 5+ years.

It shouldn`t give anyone the idea that dot com is more successful cause you are not comparing them in equal sense.
 
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I got no shame to say I have no sales so far,

Exactly. But you're giving domain investing advice to newcomers. Is this logical? Do you think they have a better chance with new gtlds or good .coms?
 
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You’re going to see some headlines today about an SEO study commissioned by The Domain Name Association (DNA). Some of these headlines might suggest that new top level domain names get some sort of search engine boost over .com domains. It’s not quite that simple.
http://www.thedna.org/resources/seo-study/

info-graphic.png
 
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Exactly. But you're giving domain investing advice to newbies. Is this logical?
I am an entrepreneur, I own major shares and investments in 5 different businesses.
(Anyone curious about what they are can check them from the link in my signature. Just go to the about section...)
 
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I am an entrepreneur, I own major shares and investments in 5 different businesses.
(Anyone curious about what they are can check them from the link in my signature. Just go to the about section...)

Which has what to do with you wanting to give advice to newcomers on investing in new gtlds to which you have sold 0? You know that doesn't make any sense.

Now if you want to give advice on something you've actually been successful with, that's another story. But buying and selling domains isn't it.

I did take a look at a couple of them, nice .coms, MottoBella.com, Fischeer.com, Tunalarexpert.com. They are impressive. So if you were talking about that, I would listen.
 
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You’re going to see some headlines today about an SEO study commissioned by The Domain Name Association (DNA). Some of these headlines might suggest that new top level domain names get some sort of search engine boost over .com domains. It’s not quite that simple.
http://www.thedna.org/resources/seo-study/

info-graphic.png

http://www.thedna.org/the-dna-leadership/ - bunch of registries/registrars

"Our first priority is to educate Internet users around the world about the new generic top-level domains (gTLDs) that will be released through ICANN’s New gTLD Program. "

Registries and registrars wanting to sell new gtlds. The graphic is dated, seo agency is now at the bottom of page 2 for me.

As far as search engines, you can rank with any extension.
 
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Ha, you have to join (pay) to download the study?
 
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http://www.thedna.org/the-dna-leadership/ - bunch of registries/registrars

"Our first priority is to educate Internet users around the world about the new generic top-level domains (gTLDs) that will be released through ICANN’s New gTLD Program. "

Registries and registrars wanting to sell new gtlds. The graphic is dated, seo agency is now at the bottom of page 2 for me.

As far as search engines, you can rank with any extension.

Agreed on this - Registries and registrars they want to see but they also come up to let audiences know advantages of new gTLD as these can influence in search more positively than .Com . It's not concrete proof right now in the market, all are mostly based on stats which reacted ranking high with these extension somehow.

Also, awareness is a big weak point regard to getting gTLD popularity, but I am pretty sure as it is slightly moving up and building some ground to stand on very competitive market soon!

We can rank higher with relating search term with more demanding, useful and relevant to the audiences.
 
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Agreed on this - Registries and registrars they want to see but they also come up to let audiences know advantages of new gTLD as these can influence in search more positively than .Com . It's not concrete proof right now in the market, all are mostly based on stats which reacted ranking high with these extension somehow.

Also, awareness is a big weak point regard to getting gTLD popularity, but I am pretty sure as it is slightly moving up and building some ground to stand on very competitive market soon!

We can rank higher with relating search term with more demanding, useful and relevant to the audiences.

Right, like I said earlier, you can rank with any extension. If coffee.club was coffeeclub.whatever (ws, info etc), you can have the same results. The content, SEO, links etc. If that's your main focus, search engines. I don't think they play too well offline. And if it grows, eventually you'll want the .com. It just makes this site/domain more valuable - http://coffeeclub.com/
 
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Which has what to do with you wanting to give advice to newcomers on investing in new gtlds to which you have sold 0? You know that doesn't make any sense.

Now if you want to give advice on something you've actually been successful with, that's another story. But buying and selling domains isn't it.

I did take a look at a couple of them, nice .coms, MottoBella.com, Fischeer.com, Tunalarexpert.com. They are impressive. So if you were talking about that, I would listen.

You can`t stop yourself from speculating, don`t you?

You don`t write injector.shop since it is a new gTLD.

You don`t know the fact that FISCHEER.com is supported by 4 different new gTLDs

and redirects to a new gTLD.

By the way, It is not tunalarexpert it is tunalarexport.com

Back to your statement, I am an honest investor I could speculate that I had sales but I don`t do business that way.

Being a successful investor would give you an idea about a right investment. (- since you said they are impressive -)

I also mentioned that I reg.ed my new gTLDs not more than a year ago and I am not planning on dropping them in the next 10 years.

The success of an investment is not determined by selling them cheap in a short time but it is determined by how much you make in long run.
 
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You can`t stop yourself from speculating, don`t you?

You don`t write injector.shop since it is a new gTLD.

You don`t know the fact that FISCHEER.com is supported by

Nozzle.Technology
Nozzle.World
Nozzle.Center
and redirects to a new gTLD.

By the way, It is not tunalarexpert it is tunalarexport.com

Back to your statement, I am an honest investor I could speculate that I had sales but I don`t do business that way.

Being a successful investor would give you an idea about a right investment. (- since you said they are impressive -)

I also mentioned that I reg.ed my new gTLDs not more than a year ago and I am not planning on dropping them in the next 10 years.

The success of an investment is not determined by selling them cheap in a short time but it is determined by how much you make in long run.

And when you actually start selling new gtlds, then might be the time to give advice, not before. Right now it's still 0.
 
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And when you actually start selling new gtlds, then might be the time to give advice, not before. Right now it's still 0.
Does it make any difference for you?

There are bunch of fellow new gTLD investors on this forum sharing their experiences but your approach is same no matter the fact is.

As I said - Advise from a successful investor would give you an idea about a right investment.
 
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Does it make any difference for you?

There are bunch of fellow new gTLD investors on this forum sharing their experiences but your approach is same no matter the fact is.

As I said - Advise from a successful investor would give you an idea about a right investment.

That's ridiculous. Success on one industry doesn't mean success in another. 0 - Zero. There's nothing to debate here. You have 0 success to this point in domaining. Have not sold even 1 domain but you want to give advice on it.

I got no shame to say I have no sales so far,

...but listen to me, let me give you advice

As I said, if the topic were starting an online business selling stuff, that's where you have success with, that's where you could give advice that could actually help people.
 
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That's ridiculous. Success on one industry doesn't mean success in another. 0 - Zero. There's nothing to debate here. You have 0 success to this point in domaining. Have not sold even 1 domain but you want to give advice on it.



...but listen to me, let me give you advice

As I said, if the topic were starting an online business selling stuff, that's where you have success with, that's where you could give advice that could actually help people.
there are 10 or more members who are constantly attacking any good news related to new gTLDs, they are mostly the same people.
If you go and see their profiles and look for the areas tab that showing in which categories they are commenting on, you would be surprised!!!
Most of their comments are on new gTLDs side while their investments are strictly on dot com!
 
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Please stop speculating!!!
The biggest returns on investments are due to Speculating!!!
Be amongst the first to speculate correctly before it becomes a known fact,
because by then the returns are diminished greatly:)
 
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A quick Majestic search shows the redirected site apparently had a number of links with "Jacksonville.attorney" anchor text. The redirect passes those links to the target (theinjurylawyerteam.com).
I didn't check backlinks, but just assumed that the .com site was something they historically used. Generally speaking just buying a keyword domain and redirecting it to another domain has no impact. In this case they obviously did some marketing of the new gTLD before they redirected it. Good catch here.
 
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http://www.thedna.org/the-dna-leadership/ - bunch of registries/registrars

"Our first priority is to educate Internet users around the world about the new generic top-level domains (gTLDs) that will be released through ICANN’s New gTLD Program. "

Registries and registrars wanting to sell new gtlds. The graphic is dated, seo agency is now at the bottom of page 2 for me.

As far as search engines, you can rank with any extension.
they are an association of nGTLDs registries. they don't do objective research.

like Marlboro claiming smoking does not cause lung cancer. who cares? They want to sell you their product not improve your life.

amazingly some people believe everything they read if it confirms what they want to hear.
 
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they are an association of nGTLDs registries. they don't do objective research.

like Marlboro claiming smoking does not cause lung cancer. who cares? They want to sell you their product not improve your life.

amazingly some people believe everything they read if it confirms what they want to hear.
there are 10 or more members who are constantly attacking any good news related to new gTLDs, at the same time and guess what they are mostly the same people. This is why I call them false dot com prophets.
If you go and see their profiles and look for the areas tab that showing in which categories they are commenting on, you would be surprised!!!
Most of their comments are on new gTLDs side while their investments are strictly on dot com!

Another example.
 
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That's ridiculous. Success on one industry doesn't mean success in another. 0 - Zero. There's nothing to debate here. You have 0 success to this point in domaining. Have not sold even 1 domain but you want to give advice on it.



...but listen to me, let me give you advice

As I said, if the topic were starting an online business selling stuff, that's where you have success with, that's where you could give advice that could actually help people.
So you are already running shops on a new gtld am I safe to assume you are marketing it, if so it would be interesting to Share that info.
As for SEO imho there are too many uncontrollable variables that an honest comparison would be extremely difficult to say the least.

I almost always look to see who is behind a case study to see if there is a possible conflict of interest and biasness. Doesn't mean I don't read it just means I need to independently verify not just believe what I read.
 
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