What makes a great domain landing page?

DomaHub · May 23, 2017

Hello!

We at DomaHub are currently beta-testing a new type of domain landing page and wanted to get some feedback / discussion started with the experts over here at NP.

We think that a great landing page can greatly improve chances of sale. However, a lot of domains that are available for sale look extremely out-dated and is poorly designed

For example--let's take a few domains and examine their landing pages--

HealthNHealth.com

Pros

Easy to use buy now button

Cons

Looks like a website from 1999
The landing page on this domain name provides NO relevant information to the domain being sold.
A 1 minute video explaining how a domain name is valuable (as if we in 2001)
Testimonials on why HugeDomains.com is a trustworthy site

There is only three relevant pieces of information to the original domain on this landing page--the buy now button, the payments plan, and the domain name itself. This landing page looks more like an advertisement for HugeDomains rather than a sales page for HealthNHealth.

HealthyHeart.com

Pros

Cons

No buy now button, must "inquire" about purchasing the domain
Ads

Yeah parked domains might be okay, but you're doing nothing to increase the value of the domain. If anything, a parked website hurts your domain brand by associating your domain with negative and often irrelevant advertisements.

Health.club

Oh dear god what is this website.

----------------------------

It's clear that there are a lot of really bad domain landing pages out there. Great landing pages can be built by the owner, but is extremely time consuming across thousands and thousands of domains. But what if that didn't have to be the case? What if domains that were for sale provided actual useful information automatically? Things like...

Custom Images / Branding / Color

Traffic data:

Demographics data:

Browser / OS data

Other Information / Portfolio

----------------------------

Just to make it clear, we don't actually have the above features currently, but we want to see if this is something the domain community would be interested in. We think we can create the better landing page for domains. A new type of landing page that displays relevant information, is branded for YOU and not the hosting company, and provides a great user experience for your buyers.

But to do that, we need your help. We realized that we need valuable feedback from the people who will use this product--the domain owners like yourselves on NP.

We are trying to gather important feedback from domain owners. If you can just take 2 minutes to fill out this survey, it would help us greatly. Thank you very much!

Link to survey - https://docs.google.com/forms/d/e/1FAIpQLSc2h9r7v0wWFHlB2wWPM_U_OxYeMC9PSQaRkNSQC8QDZYJO7w/viewform

baseballworld · May 23, 2017

Pretty much provide the user a means to what they are looking for when typing that phrase in.

DomaHub · May 23, 2017

baseballworld said:
Pretty much provide the user a means to what they are looking for when typing that phrase in.

Thanks for your post, just to clarify. You mean, to provide the end buyer of the domain the ability to purchase the domain name? By "phrase" you mean domain name, right?

creataweb · May 23, 2017

Looks nice, will keep an eye on this thread.

DomaHub · May 23, 2017

creataweb said:
Looks nice, will keep an eye on this thread.

Thanks! If you can, please fill out the survey at the bottom of the original post! Your valuable feedback helps us create the best possible product.

creataweb · May 23, 2017

DomaHub said:
Thanks! If you can, please fill out the survey at the bottom of the original post! Your valuable feedback helps us create the best possible product.

Will do, thanks.

DomaHub · May 23, 2017

creataweb said:
Will do, thanks.

Great, thank you!

biggie · May 23, 2017

will it be free?

imo....

DomaHub · May 23, 2017

biggie said:
will it be free?

imo....

That's a good question. We're thinking of splitting into two groups:

Basic option:

Free to list
Limited branding / customization
Mentions DomaHub on the page
15% commission (same as Sedo)

Premium option:

$X / domain / year
Unlimited branding / customization
No mentions of DomaHub
0% commission

Both options will have traffic analytics, demographics data, portfolio listings, etc.

If you can take a minute to fill out our survey here, it would be greatly appreciated and will help us understand your needs better.

biggie · May 24, 2017

DomaHub said:
That's a good question. We're thinking of splitting into two groups:

Hi

Thanks for replying, but don't think it's for me.

Good Luck!

imo...

DomaHub · May 24, 2017

biggie said:
Hi

Thanks for replying, but don't think it's for me.

Good Luck!

imo...

Sure no problem!

bRionZ · May 28, 2017

Because it was not realized, then I call the last landing page is Your dream page right?

I love the features, then I want to make a try to realize Your dream landing page.

briguy · May 28, 2017

(1)Mobile friendly
(2) Similar sales of similar names
(3) Other domains for sale by member

Read your survey, was going to do survey but since there was no statement stating that my email address will never be given out (sold etc)..I didn't.

How do you plan on dealing with domains with no history (hand reg etc)?

SpareDomains · May 28, 2017

I always like seeing new things as options are good. The only downside I see is that since 2003 of selling domains I don't think I can ever recall an end user buyer that ever asked me for traffic statistics and I've sold domains anywhere from $300-$100k+. Generally when I've gotten those emails it's always a domainer looking to park it. End users generally come for a domain because they just like the domain itself and their development will bring the traffic. Most domains don't really have a ton of traffic so showing stats on those could be a negative as the majority of most domainers parking earnings come from 10-20% of their domains unless they specifically built a traffic portfolio. Most of the expired domains I've bought for reg fee and sold for thousands barely had any traffic.

There are scripts/plugins that currently exist with statistics features enabled but I'm more of a fan of simple/clean so I currently use...

Domain Name
Short Sales Text
Nice Background Image
Make Offer Form Name, Email, Phone, IP Address
Recaptcha 2 Simple Check Mark In Box

As the goal is to get the lead quick and not confuse them with data overload. If I was to expand on what I'm using above I think it would be more along the lines of buy it now/payment plan integration over statistics being shown as 14 years of end users I've never been asked for them. So if going the statistic route I'd probably set a disable feature if a certain traffic threshold isn't reached so if low traffic it doesn't show. Also have to kill off bots as my own sales pages get hammered by them and do get indexed so I'd have to filter that down if going public with stats so it shows legit traffic and not bot stats.

Good Luck

DomaHub · May 30, 2017

briguy said:
(1)Mobile friendly
(2) Similar sales of similar names
(3) Other domains for sale by member

Read your survey, was going to do survey but since there was no statement stating that my email address will never be given out (sold etc)..I didn't.

How do you plan on dealing with domains with no history (hand reg etc)?

Sorry! We definitely will not be giving out or selling any email addresses we collect.

Any domain without history will certainly have to start building it once it is listed on our platform. That is certainly something we can set as optional though.

DomaHub · May 30, 2017

SpareDomains said:
I always like seeing new things as options are good. The only downside I see is that since 2003 of selling domains I don't think I can ever recall an end user buyer that ever asked me for traffic statistics and I've sold domains anywhere from $300-$100k+. Generally when I've gotten those emails it's always a domainer looking to park it. End users generally come for a domain because they just like the domain itself and their development will bring the traffic. Most domains don't really have a ton of traffic so showing stats on those could be a negative as the majority of most domainers parking earnings come from 10-20% of their domains unless they specifically built a traffic portfolio. Most of the expired domains I've bought for reg fee and sold for thousands barely had any traffic.

There are scripts/plugins that currently exist with statistics features enabled but I'm more of a fan of simple/clean so I currently use...

Domain Name
Short Sales Text
Nice Background Image
Make Offer Form Name, Email, Phone, IP Address
Recaptcha 2 Simple Check Mark In Box

As the goal is to get the lead quick and not confuse them with data overload. If I was to expand on what I'm using above I think it would be more along the lines of buy it now/payment plan integration over statistics being shown as 14 years of end users I've never been asked for them. So if going the statistic route I'd probably set a disable feature if a certain traffic threshold isn't reached so if low traffic it doesn't show. Also have to kill off bots as my own sales pages get hammered by them and do get indexed so I'd have to filter that down if going public with stats so it shows legit traffic and not bot stats.

Good Luck

Thank you for your many great insights!

Data overload is definitely something we're also concerned about. So we will most likely have a default looking landing page with many visual elements being optional.

Disabling many statistics with low traffic is definitely something we will keep in mind.

Regarding the "scripts/plugins that exist with statistics" do you mind sharing the names of a few that you know of / recommend?

Thank you!

toughdomains · Jun 2, 2017

any updates on this product? we built a landing page with stats on it the community had a ton of feedback...some love it other hate it...

DomaHub · Jun 3, 2017

toughdomains said:
any updates on this product? we built a landing page with stats on it the community had a ton of feedback...some love it other hate it...

Oh yeah? That sounds awesome! Do you have a link to that feedback?

toughdomains · Jun 12, 2017

https://www.namepros.com/threads/i-am-so-new-to-domaining.1021469/page-2#post-6178281

Want2learn · Jun 13, 2017

toughdomains said:
any updates on this product? we built a landing page with stats on it the community had a ton of feedback...some love it other hate it...

I love it. If I hated it I could change the settings. Seems pretty simple to me.

I think we can all agree that what you have provided @toughdomains is pretty freakin awesome. @DomaHub Id encourage you to check out their platform. I don't know how domainers do it with out great services and platforms like TD!!

Want2learn · Jun 13, 2017

biggie said:
Hi

Thanks for replying, but don't think it's for me.

Good Luck!

imo...

That is surprising. It sounds freaking awesome. How do domainers do it without great services and products like these? You should also check out @toughdomains and his site. It sounds like what OP is trying to create. It is so awesome. The stats you get. It is free up to 20 domains. Nominal cost for unlimited names. What else could anyone want? That is just my honest opinion.

biggie · Jun 13, 2017

Want2learn said:
That is surprising. It sounds freaking awesome. How do domainers do it without great services and products like these? You should also check out @toughdomains and his site. It sounds like what OP is trying to create. It is so awesome. The stats you get. It is free up to 20 domains. Nominal cost for unlimited names. What else could anyone want? That is just my honest opinion.

hi

not trying to act like i'm better than you, or come from an arrogant perspective, but i don't think you are in a position to recommend any service to me, especially this one and the other one.

as neither fulfills any gaps that ppc's don't, for same "free usage price".

seems like you go by what it "sounds like" it will be.... instead of "what it is", as is.

every now and then, some new "pied-pipers", pop-up in the game
but majority are just selling picks and shovels, under a different name.

and seems like, if play the right tunes, you'll follow them right down the yellow brick road.

imo...

Want2learn · Jun 13, 2017

biggie said:
hi

not trying to act like i'm better than you, or come from an arrogant perspective, but i don't think you are in a position to recommend any service to me, especially this one and the other one.

as neither fulfills any gaps that ppc's don't, for same "free usage price".

seems like you go by what it "sounds like" it will be.... instead of "what it is", as is.

every now and then, some new "pied-pipers", pop-up in the game
but majority are just selling picks and shovels, under a different name.

and seems like, if play the right tunes, you'll follow them right down the yellow brick road.

imo...

No worries, Im not worried in the slightest about people being better or worse than me. I feel pretty secure in that. In fact I am kind of surprised that would be the angle you would go. Clearly you have more experience than me when it comes to domaining. If you were a brand new teacher, I wouldn't say Im not trying to act better than you . . . Even though from a working perspective because I am a good teacher ( I think I am

) we all hope I would be better than you. Conversely, we all expect @biggie to be a better domainer than me at this point.

All of that aside, so I can learn, what is it that is not good about the product? Or in a positive tone, what is it that domainers need that they do not offer? And I guess lastly can you suggest a better product or make one yourself that is better? It sounds like there is a market for quality landing pages, and with your experience it should be easy for you to make them right?

I guess we all have our thing! Landing pages sound like Hebrew, Greek, latin, and Arabic to me! So don't ask me to create a landing page

biggie · Jun 13, 2017

Want2learn said:
All of that aside, so I can learn, what is it that is not good about the product?
Or in a positive tone, what is it that domainers need that they do not offer?
And I guess lastly can you suggest a better product or make one yourself that is better?

It sounds like there is a market for quality landing pages, and with your experience it should be easy for you to make them right?

Hi

the fact that you think, that they offer something that "domainers need", is the first fallacy.

because landing pages "aren't needed", to sell a domain name.

every ppc offers landing pages for free, so why should i pay to "use" this pick, and that shovel?

why should i move my names from a service that pays me now, to one that charges a fee?

sure, there is market for landing pages, simply because reports of sales from a lander, have increased the "hype" for their usage.

but, i don't buy hype.

imo...

karmaco · Jun 13, 2017

This kind of page to me is geared towards selling to other domainers or huge corporate entities who love to analyze all the minutia and not a typical end user. Average Joe either likes a name or doesn't. And it happens almost immediately.

Those stats are an attempt to justify a certain price tag which is quite logical but it doesn't make the actual domain name any more likeable or fitting to the person's needs. People often buy based on feelings.

People buy things they like enough to buy or find valuable to their needs. I can tell in a second if I like a name or not. The stats are logical. I get that. But its not going to make a case for most brandables which are purchased because they are liked not because they have perfect search value. Search value is ultimately dictated by the content on the site and social media presence.

I think this kind of site would appeal to alot of people that are of the mindset that stats are the the only measure of value or the greatest measure of value. Value is subjective and also subject to change
based on how the domain is utilized after purchase, trends, etc etc.

I don't think its a bad idea.It just doesn't particularly appeal to me. Since I am also new to this I also know nothing but I am a consumer so there is that.

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