strategy Brand Development Tip – Being Yourself Leads To Rapid Conversions

Eric Lyon said:

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I read an article the other day by Michael Gilmour (How to get new customers). It was a nicely written piece using his new bird bath as the setting to teach new businesses how to find their target customers by moving the bird bath around the yard until he finally found a sweet spot that the birds couldn’t resist using the bird bath in. It was a wonderful read and I recommend anyone looking for tips on consumer targeting to read it.

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What many people forget is that you aren’t just promoting your brand, you’re promoting yourself. As the founder, speaker, and promoter of your brand, your own personal image/personality plays a huge role in how well you’ll convert the consumers you’re targeting.

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One of the biggest mistakes founders make is trying to change who they are in order to please a target audience they think is the one they are supposed to be going after. Not only does this make you feel uncomfortable every time you meet up with potential clients/customers in that audience, it can hinder your ability to communicate on the same level as the new appearance you’ve adopted to please them.

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As you focus on being genuine, honest, and transparent in your business, your first two target audiences conversion rates will rise as well. The ones that never bought your coffee before will start to trust you and your brand more now that they see so many others buying from you and have great reviews...

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