domain -

Since the domain is in a foreign language, it's difficult to give a proper appraisal, even knowing what the domain means, as we don't have any context to go by with. Spanish is certainly a more significant language than, for example, Icelandic or Zulu, but it doesn't have the global footprint English has on the world, as well as the fact that Spanish-speaking countries tend to be poorer than Anglophone countries, so I'd say it's certainly worth more than the reg. fee, but it would certainly be of lower value than if you had Location.com. If there is a Spanish-speaking equivalent of NP on the internet, they might be able to give you a better appraisal than we are.

Sorry if this isn't much help.
Cybercell.

More opinions please, views of native Spanish speakers or people who know the Spanish domaining market would be great.

I have many Spanish name domain names and they have all been bought pretty cheaply. The most I have paid for a one word Spanish domain is about $250. Ubicación is great for real estate, Geo services or other location based services. Probably could get retail about $1k based on what I have... Fair warning it has been much harder than I expected to sell Spanish domains even with the popularity of the language. Hope this helps!