easy? seo is not easy but if you correctly you can result for sure. you can try to build do-follow link through guest posting, and try make pbn so you can achieve your seo target.
It all depends on keyword difficulty. In some cases, on-page SEO + social media will be enough. In other case, you need to use more complex strategies and even PBN. The most important thing to start with is on-page SEO.
Social media's great for promotion but doesn't help organic SEO - has been reiterated on several occasions that it is not a ranking factor.
STC explains the reason well here: https://www.stonetemple.com/googles-matt-cutts-understanding-social-identity-on-the-web-is-hard/
If they read a page with a followed link, its treated like any other followed link.
As for PBNs - depends on your risk tolerance and how well the footprint is hidden. PBNs work, but they're a blatant quality guideline violation which makes them risky - how risky depends on how well the network is managed and how "private" it really is.
Setting up and managing one well isn't "easy."
FWIW, none of my corporate / business clients use them and they do just fine.