BrandBucket Experience

xtremex · May 16, 2013

hello

I am new to BrandBucket. Before getting my hands on this

I wish to experience about brandbucket from my fellow members

Thanks

Michael M · Apr 9, 2017

Premiums said:
what if i prefer Escrow?

Show attachment 54503

i cant add names to BB

Any names that sale will pass through BB escrow... This is only referencing your payment information to receive money from BB after a sale.

An escrow service is not needed when BB themselves handle the domain transaction.

If you were to use Escrow (if they offered it) it would cost you an escrow.com fee to receive your money.

Dnbolt · Apr 9, 2017

I remember someone making a comment about bb founder using domain privacy. It looks like some are now dis-enabled.

namerav · Apr 14, 2017

How to push Brandbucket Accepted Domains to other Brandbucket account? I don't see any push buttons in the interface.

Nerevar · Apr 14, 2017

namerav said:
How to push Brandbucket Accepted Domains to other Brandbucket account? I don't see any push buttons in the interface.

It's where you edit the name, change its price etc. Click on "edit".
UPD: Accepted names are not pushed at all. The new owner resubmits them, e.g. by email.

namerav · Apr 14, 2017

Nerevar said:
It's where you edit the name, change its price etc. Click on "edit".
UPD: Accepted names are not pushed at all. The new owner resubmits them, e.g. by email.

Ok, got it. Thanks.

JudgeMind · Apr 16, 2017

Anyone had much luck selling their 4 letter .com domains on Brand Bucket? Perhaps @michaeljkrell can shed some light on how many 4 letter .coms they have moved in the mid - high $x,xxx range

Justin Matmor · Apr 16, 2017

JudgeMind said:
Anyone had much luck selling their 4 letter .com domains on Brand Bucket? Perhaps @michaeljkrell can shed some light on how many 4 letter .coms they have moved in the mid - high $x,xxx range

15% of BB sales are 4L names.

campout · Apr 16, 2017

I think 4L's turn over significantly faster than other names on BB, but at a lower ROI.

I've found it quite complicated to really compare 4L's ROI to other names, because 4L's really have their own traits.

A 4L costs way more than your typical BB name
But therefore renewals and listing fee add a much smaller % to total investment relatively
4L's sell at notably higher sell-through rates
But for much lower multiples of price paid for domain
4L's are quite liquid, but actually so are non-4L BB names
However, if you hold a non-4L BB name and a 4L BB name for 3 years and then decide to sell them both off to another domainer, you very well may not even recover your whole investment in the non-4L while there's a good chance you will recover approximately 100% of your investment in the 4L (because renewals and listing fee will have eroded much less of your initial investment)

My sense is still that non-4L's offer a better ROI opportunity.

campout · Apr 16, 2017

non-4L 5 year timeline

Hand-reg for $8.47 and it gets accepted at $1,795
Pay $9.09 listing fee
4.99 years later you've renewed it 4 more times
Total investment = ~$51
Assume a 2.5% sell-through rate
If it sells you get $1,155 in-pocket
There is a 12.5% chance it sold
12.5% x $1,155 = $144
quick glance ROI = 182%

4L 5 year timeline

Buy for $550 and it gets accepted at $4,995
Pay $9.09 listing fee
4.99 years later you've renewed 4 times
Total investment = ~$584
Assume a 5% sell-through rate
If it sells you get $3,395 in-pocket
There is a 25% chance it sold
25% x $3,395 = $849
quick glance ROI = 45%

This is not the whole picture but it's better than nothing. You can plug in your own assumed sell-through rates.

NamesMax · Apr 17, 2017

@Nat Hunt I am not understanding how you are computing the 12.5 % chance of sale and the 25 % chance of sale into the ROI.

ROI is and equation of profit to investment. The "chance" of selling doesn't come into that equation.

I also don't understand the term "quick glance ROI"

Can you help me understand what you are saying, please?

campout · Apr 17, 2017

@NamesMax I'll try

it's not that easy to communicate even though it's technically not that complicated. Did anyone follow my calculations?

NamesMax said:
I am not understanding how you are computing the 12.5 % chance of sale and the 25 % chance of sale into the ROI.

OK I'm assuming that an average non-4L has a 2.5% chance of selling over the course of a year. This is just an assumption. Who knows how far off it is.

Now, since it has a 2.5% chance of selling over the course of one year, it will have a 12.5% chance of selling over 5 years. (Again I understand that this is not an exact science at all, but for the sake of assumption we will say that 2.5% chance remains constant over time.)

Just take the 2.5% chance of selling in 1 year and multiply it by 5 years in order to see the odds that it sells over a 5 year period. This equals 12.5%.

The math for the 4L assumptions works the same. Assume a 5% chance of selling in 1 year and multiply by 5 years. It equals a 25% chance that the 4L sells over a 5 year period.

NamesMax said:
ROI is and equation of profit to investment. The "chance" of selling doesn't come into that equation.

Well, we are talking about the future here, so we have to estimate chance in order to estimate ROI.

NamesMax said:
I also don't understand the term "quick glance ROI"

What I meant by that is basically that this is an imperfect calculation, because it does not take into account everything that a more complete model would account for, such as estimated liquidation value of each domain at the end of 5 years.

Dnbolt · Apr 24, 2017

ZICH will be allowed to expire?

Recons.Com · Apr 24, 2017

Nat Hunt said:
@NamesMax I'll try it's not that easy to communicate even though it's technically not that complicated. Did anyone follow my calculations?

OK I'm assuming that an average non-4L has a 2.5% chance of selling over the course of a year. This is just an assumption. Who knows how far off it is.

Now, since it has a 2.5% chance of selling over the course of one year, it will have a 12.5% chance of selling over 5 years. (Again I understand that this is not an exact science at all, but for the sake of assumption we will say that 2.5% chance remains constant over time.)

Just take the 2.5% chance of selling in 1 year and multiply it by 5 years in order to see the odds that it sells over a 5 year period. This equals 12.5%.

The math for the 4L assumptions works the same. Assume a 5% chance of selling in 1 year and multiply by 5 years. It equals a 25% chance that the 4L sells over a 5 year period.

Well, we are talking about the future here, so we have to estimate chance in order to estimate ROI.

What I meant by that is basically that this is an imperfect calculation, because it does not take into account everything that a more complete model would account for, such as estimated liquidation value of each domain at the end of 5 years.

Not a big difference, but 2.5% a year chance in 5 years adds up to 11.9%. The way it is calculated is via opposite: chance of not selling in year 1 = 97.5%. The same for 2, 3, 4... So you do 97.5%^5 to calculate the chance of not being sold and then deduct it from 100%.

campout · Apr 24, 2017

Thanks for that @Recons.Com. I suspected I was taking a shortcut but was pretty sure it didn't make a big difference in this case

JudgeMind · Apr 24, 2017

I moved away from brand bucket about a year ago but because I was in fact "then" getting the odd sale I returned and have recently published 35 names. Wish I had read about nobody getting any sales anymore before spending the $350 in listing fees. I'll leave my names I have published up there for 6 months. If I don't get any sales I'll eat my $350 loss and post for sale elsewhere. Urgh

Justin Matmor · Apr 24, 2017

JudgeMind said:
I moved away from brand bucket about a year ago but because I was in fact "then" getting the odd sale I returned and have recently published 35 names. Wish I had read about nobody getting any sales anymore before spending the $350 in listing fees. I'll leave my names I have published up there for 6 months. If I don't get any sales I'll eat my $350 loss and post for sale elsewhere. Urgh

Who is not getting any sales anymore?

I guess you are listening to the wrong crowd

JudgeMind · Apr 24, 2017

Justin Matmor said:
Who is not getting any sales anymore?

I guess you are listening to the wrong crowd

Just read back through the discussion on the last few pages

Michael M · Apr 25, 2017

JudgeMind said:
I moved away from brand bucket about a year ago but because I was in fact "then" getting the odd sale I returned and have recently published 35 names. Wish I had read about nobody getting any sales anymore before spending the $350 in listing fees. I'll leave my names I have published up there for 6 months. If I don't get any sales I'll eat my $350 loss and post for sale elsewhere. Urgh

I just wanted to let you know many people are doing well at BB. This thread has been mostly abandoned lately because the tone of the thread went negative a while back. Everyone got tired of trying to have a constructive conversation with people who did not want to improve BB - but just wanted to spread rumors and unsubstantiated claims. There is always room for criticism and improvement - but it is tiring to try to have an intelligent conversation with people who have an agenda. And don't get me wrong - this also goes the other way with blind BB supporters who provide no useful insights or comments.

Back to your post - IMO 6 months would not be enough time to judge results on a 35 name profile. At an industry standard of 1-2% you are unlikely to sell a domain in a year - though many at BB get well over 2% which would put you in line for 1 sale in a year. (If you can pull a 3% or above STR). To sell a domain in 6 months I believe you would need to be running at at least 6% STR - which would be great and is doable if you have a good portfolio.

But, BB is not for everyone - People need to make their own decisions that they feel with benefit them.

Best of luck!

Michael M · Apr 25, 2017

Recons.Com said:
Not a big difference, but 2.5% a year chance in 5 years adds up to 11.9%. The way it is calculated is via opposite: chance of not selling in year 1 = 97.5%. The same for 2, 3, 4... So you do 97.5%^5 to calculate the chance of not being sold and then deduct it from 100%.

Thank you very much for supplying this info. I had never thought that deep into it.

Would you, @Recons.Com , or anyone else has the time to break down why these two different methods come up with two different values - when they both seem to be a reasonable approach?

Recons.Com · Apr 25, 2017

Michael M said:
Thank you very much for supplying this info. I had never thought that deep into it.

Would you, @Recons.Com , or anyone else has the time to break down why these two different methods come up with two different values - when they both seem to be a reasonable approach?

Addition in this case is an approximation. You need to multiply to get the correct result. And you need to do the counterintuitive thing: to get the number for chance to sell, you need to multiply chances of sale not happening and deduct the number from 1.

campout · Apr 25, 2017

@Michael M I'll take a stab at it and @Recons.Com can correct me if I'm wrong...

What my original math didn't account for was the fact that there's only a 97.5% chance that the name even exists on BB to be sold (or not) once year 2 rolls around, since there was a 2.5% chance it already sold.

Therefore, the chance that it does not sell in year 2 is actually 97.5% of 97.5%.

Likewise, the chance that it still has not sold after Year 3 is 97.5% of 97.5% of 97.5%.

So now you can see why @Recons.Com did 97.5% to the 5th power in order to figure out the exact probability that after 5 full years, it still has not sold.

But then you need to obviously subtract that from 100% (or 1, as Recons said) in order to reverse engineer that chance that it did sell.

Michael M · Apr 25, 2017

That makes perfect sense. I was missing the fact of the reduction of potential sales through rate each year as this was looked at as a single domain name and not a "fixed profile size" over a set time.

Much more accurate!

That's for the explanations @Recons.Com and @Nat Hunt

Premiums · Apr 25, 2017

How do I deactivate my BB account?

Michael M · Apr 25, 2017

Premiums said:
How do I deactivate my BB account?

I believe you email BB support and request to start the 30 day removal period.

campout · Apr 25, 2017

Now if instead of assuming a 2.5% STR on the non-4L, and a 5% STR on the 4L...

You estimate a 6% STR for the 4L

And a 1% STR for the non-4L

Then the non-4L has a ROI of 11%

And the 4L has a ROI of 55%

Again, these do not take into account liquidation values

But you can see you need a very wide amount of out-performance by the 4L in order to make up the gap caused by its way, way higher cost.

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