advice Brandable Domains (Part 3 of 4) – Reality Check And Branding Your Brandables

In part 2 of 4 you read about identifying the different types of brandables and saw some of the value differences in part 1 of 4. Now, take a moment to refresh your memory and soak those two articles in for a minute…

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What it boils down to is the quality of a domain and finding the right match made in heaven for it. A matrimony of a person’s vivid dreams joined with a block of clay waiting to be hand crafted and molded into their new reality.

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Now that your mind has been blown away with the reality check above. Let’s dig back into the heart of a brandable domain. Obviously, any domain with the potential to be developed is going to need a unique identity that stands out from the rest. It’s important to understand that as a new start-up or large corporation branching out their product/service lines that you need to instill trust and authority as quickly as possible. The first contact with a potential customer will be the brand/identity, or logo if you will...

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