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Branding: What In The World Are You Thinking?

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Ex-Barclays CEO, Antony Jenkins is launching a new core digital banking platform and decides it’s a good idea to call it 10x Future Technologies.
So what domain name did 10x Future Technologies use? A hand registered one from June 2016, 10xBanking.com.
Even though this is a B2B product, it still needs to be promoted, marketed and communicated. This is ten times harder to do when you brand as something you are not online. 10x is cool and all but not owning 10x.com to go with your brand leaves you as something else! Do not brand yourself as something you are not fully covered to be!..
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The views expressed on this page by users and staff are their own, not those of NamePros.
What? HAND PICKED NEWS? At least mention Jamie's DOT WEEKLY for his efforts.
 
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What? HAND PICKED NEWS? At least mention Jamie's DOT WEEKLY for his efforts.

Umm you do realize the "read more" link goes to the DOT WEEKLY article, right?

DotWeekly now has a powerful backlink from a well respected forum that Google loves. So his article has picked up some good link juice and decent traffic from this post.
 
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Yup.. I realised that. Just If your going to report an article at least cite it verbally.
 
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Branding mistakes are common.

Good products can do very well behind a bad name.
Mediocre products however can realize top market share with a great name.

Big companies make naming mistakes all the time. Probably because they used an in-house team to come up with the name, rather than sourcing a naming company \ service. Not to say that in-house can't come up with great names, but getting an approval of the marketing team and board only often results in shabby names.
 
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