An industry that is finally maturing
What was once an industry comprised mainly of individual investors and service providers is now attracting corporate money like never before.
Industry giants have hundreds of millions for auctions and infrastructure. Big brands like Amazon, Google, Verisign and WordPress are investing heavily to own and operate entire domain-name extensions. Even company-branded extensions are now going live. Barclay’s is already using home.barclays, and new domain-name extensions for both BMW (.bmw) and Travelers (.trv) have been delegated.
One may even say it’s a natural evolution of media, where brands finally want to own the channel versus renting a space.
Alan is a very bright guy and makes some good points, the one thing that needs discounting in my opinion is his closing salvo.
In less than 25 months, these products, which many people doubted, now collectively account for nearly 5 percent of a product that has primarily been on the market for more than 20 years.
Five percent market share. That is huge.
https://techcrunch.com/2016/10/05/the-silent-evolution-of-domain-names/
The complete article is available on Tech Crunch
What was once an industry comprised mainly of individual investors and service providers is now attracting corporate money like never before.
Industry giants have hundreds of millions for auctions and infrastructure. Big brands like Amazon, Google, Verisign and WordPress are investing heavily to own and operate entire domain-name extensions. Even company-branded extensions are now going live. Barclay’s is already using home.barclays, and new domain-name extensions for both BMW (.bmw) and Travelers (.trv) have been delegated.
One may even say it’s a natural evolution of media, where brands finally want to own the channel versus renting a space.
Alan is a very bright guy and makes some good points, the one thing that needs discounting in my opinion is his closing salvo.
In less than 25 months, these products, which many people doubted, now collectively account for nearly 5 percent of a product that has primarily been on the market for more than 20 years.
Five percent market share. That is huge.
https://techcrunch.com/2016/10/05/the-silent-evolution-of-domain-names/
The complete article is available on Tech Crunch
