discuss .IT General discussion and showcase

paolinope29 said:

Italian economic situation is not the best

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"Not the best" is an understatement
Economic situation in Italy is dramatic.
Really dramatic.
There are no money.
In addition, there isn't the culture of domaining.
I'm Italian and I own 0 .it domains
Plus, I worked in the IT department of variuos large business / web agencies in the last 15 years and I have never seen a company to buy a domain from domainer.
Only reg fee domains, albeit crappy.
I do not suggest .it
There are other ccTLD much interesting and easy to sell than .it

mpls said:

"Not the best" is an understatement
Economic situation in Italy is dramatic.
Really dramatic.
There are no money.
In addition, there isn't the culture of domaining.
I'm Italian and I own 0 .it domains
Plus, I worked in the IT department of variuos large business / web agencies in the last 15 years and I have never seen a company to buy a domain from domainer.
Only reg fee domains, albeit crappy.
I do not suggest .it
There are other ccTLD much interesting and easy to sell than .it

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Unfortunately, I also realise that fact
I have sold at least one domain to each of the eu countries I have regged domains with... still never sold any .it :/
I have received inquiries but they never end in a sale

probably next year will be the last year for any .it domains that don't pay their renew fees through parking

vivaldi said:

What's the liquid type of names in .it? Except the English perfect fit ones like find.it etc.

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Looking at the reported sales here they are strong Italian language generics for products, geo, social.

Those words in .co.uk in English would probably sell for a lot more. So are those .it sales to other domainers or do they get developed?

One thing about .co.uk is people prefer it to localise themselves in English language search results, which is a big pool. You largely would not face that challenge with Italian since almost all Italian speakers are in Italy, with a few in Switzerland. In other words, searching in Italian would normally return you results from Italy.

@vivaldi
Yes, in Italy end users are quite rare, because (as said by mpls too) there aren't a internet culture. But I think the things are changing, in my Country the connection speed is ridiculous, but in the next few years i bet there will be many improvements. And consequently also regarding the domains.

@mpls
It is true, the situation is bad, but not dramatic, I would say... I have about 1,000 domains .com and do few sales to enduser each year, precisely for the reasons that we stated above. But I'm investing, buying premium because I am sure in the future that will be re-evaluated!

@carob
Many of these sales are to endusers. Prices are cheap because market is low, as we said before. But i'm sure we'll see a great growth for italian market.
I'm pretty sure that Italian sales will be similar to german sales in value. Try to see on Namibia the .DE sales prices...
Italian are similar to German population, we're just "undeveloped" about internet and domaining, poorer for now, and with less development of the Internet.

It is not a coincidence that the Germans are buying Italian domains as an investment future..


We lived decades almost without internet (many little cities in the south or center of Italy were until a few years ago (I mean 2010 too!) with a "56k" connection, at about 30 Kbps!!!!!!, which in America has been surpassed in the 80's - 90's). Other little city wasn't/aren't reached by an internet connection..

Of course now we HAVE TO develop in this field. I'm confident..

paolinope29 said:

We lived decades almost without internet (many little cities in the south or center of Italy were until a few years ago (I mean 2010 too!) with a "56k" connection, at about 30 Kbps!!!!!!, which in America has been surpassed in the 80's - 90's). Other little city wasn't/aren't reached by an internet connection..

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Do you think 4G will improve this?

Things are very, very regional in Italy - does that make people less interested in wider markets you can reach on the net?

Interesting graphic here showing growth in online sales in Italy, needs updating:
http://www.buy.it/it/analisi/il-mercato-online-in-italia

Used to be the sales in this that got reported were English language hacks like buy.it, so it is good to see Italian sales. Possibly the English language hacks are less attractive now because of new TLDs and alternatives like .me.

@paolinope29 the situation in Italy is bad but not dramatic? LOL
I'm Italian too and I would say dramatic is too nice word. Things are very dramatic and they can go only worse during the next years if government continue like it's going now.

Btw yes .it still sell and some people recognize the value of domain names.
Of course they have to really need it for pay at least 4 figures.

If I would advise something I would only stick with 1 word in Italian or English for very common words.
Otherwise 3L or 2 word Italian language with high searches on Google.

@carob 4G too is not really widely spread. But the spread of fast connections is making progress, to facilitate technological development. We are seriously behind but something is improving.

@pablohc86 hi my italian friend :D
i'm italian too, I probably have a more positive vision on the general situation..
Anyway, talking about domaining, I'm sure that dot IT will grow in number of sales and value.

Many businessmen and small merchants of the older generation (50-60 years at now) don't use the internet. It's therefore impossibile that they will buy some domain for their business. They haven't absolutely the Internet culture. Things change with new generations. Obviously the thirties use the internet since they are children, and this changes the vision of this world. In addition to the problem of our backwardness of infrastructure.

About your advice, I fully agree!

Read this, i wrote it less than 2 years ago, not 10....

http://www.domainr.it/208-italy-the-land-of-opportunity-for-domainers/

paolinope29 said:

Many businessmen and small merchants of the older generation (50-60 years at now) don't use the internet. It's therefore impossibile that they will buy some domain for their business.

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For a business to buy an aftermarket domain they have to believe it gives some competitive advantage - branding, status, memorabilty, authority, seo benefit, keeping it out of the hands of competitors, and they have to think the result justifies the price, and they have to accept the idea of buying a pre-owned domain. And they have to have the money. So those are a lot of conditions to fulfill. And a reg fee domain is just a few clicks away waiting.

If most people in a group don't see value in domains they just will not sell.

I once sold an .it domain for a five figure sum fixed price on Sedo. I was happy when I got up and saw that.

Until lunchtime. Cancelled by Sedo, claiming buyer bought by mistake. WTF, buyer probably woke up with a hangover and looked at bank account and wondered how to explain to wife and business partners.

@carob yeah, but all these conditions are present! But online few knows that

I mean: "only", not "online" :D

@paolinope29 hello to you
Always nice to see a Domainer from the same country.
I'm not pessimistic but I just can't see how things can improve if government don't change anything where we need a change (ie lowering tax to business, reduce VAT and so on).
Last stats about the growth are still negative and probably they will not grow until 2028 like someone said. I do not believe to Renzi & Padoan predictions that was expecting a growth already this year.

However something it is still moving because we also got some reported 4 figure sales for it domains this year.

Btw my first goal is to abandon Italy as soon as possible but I hope better time will come because there are lot of very kind people and people that work hard and in professional way.

Sold stampante4d.it €65

DT13 said:

Sold stampante4d.it €65

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To enduser or another investor?

Investor.

Where? It's cheap.. I own stampa4d.it and i don't sell it under 4 figures.

paolinope29 said:

Where? It's cheap.. I own stampa4d.it and i don't sell it under 4 figures.

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second my opinion stampante4d.it is better than stampa4d

btw i'm not mean that you should expect a lower price..

@DT13

Where did you see this sale?
Whois: Last Update: 2016-05-05

Thanks!

It was my sale some some time ago.

paolinope29 said:

Where? It's cheap.. I own stampa4d.it and i don't sell it under 4 figures.

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I have a lot of better 4d names, had to sell some to pay renewals. I hope you will get your 4 figures.

Dropt iiot.it

Pm me your list

realtamista.it

casino.it sold for €400k (about $450k)..!