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.com ETF.com sold for $12.6 million

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According to a Securities & Exchange Commission quarterly report filing (10-Q), the ETF.com domain name and website were sold earlier this year for $12.6 million. The deal was originally announced in a press release in March, although the price was not revealed until this recent filing. As you probably know, ETF is an acronym for β€œexchange traded fund,” and ETF.com has been an active website.

The buyer of the domain name and website is Bats Global Markets, a publicly traded company. According to the about us page on ETF.com, Bats Global Markets is β€œa leading global operator of exchanges and services for financial markets and the world’s No. 1 market for ETF trading.”

Here’s what the SEC filing had to say about the ETF.com domain name and website:

β€œOn April 1, 2016, the Company completed the acquisition of ETF.com for $12.6 million in cash. ETF.com is a provider of exchange traded fund (ETF) data, news and analysis, with approximately $3.0 million in annual revenue for 2015. The purchase price was allocated to goodwill ($8.5 million), intangible assets ($3.5 million) and working capital ($0.6 million) and is recorded in the U.S. Equities segment.”


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. The purchase price was allocated to goodwill ($8.5 million), intangible assets ($3.5 million) and working capital ($0.6 million) and is recorded in the U.S. Equities segment.”

So presumably the domain is within the $3.5m of intangible assets?
 
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Title is misleading, should read that a company that uses the domain ETF.com was purchased for $12.6 million?
 
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