question How do you guys sell brandables outside of BB?

I would just list them here at auction, it's free and there's a decent market here for them if you fancy a quick profit with $0 overhead over waiting long periods of time plus listing fees

I stick them in Afternic and land them with a Uniregistry BIN lander. Typically, I will price at $1,495. Sometimes more if I think it has more promise.

I haven't been using this strategy for long enough to report on success or failure, however.

My first preference is almost always to list them at brandable marketplaces, though, because I think they do a good job of selling names faster.

Nat Hunt said:

I stick them in Afternic and land them with a Uniregistry BIN lander. Typically, I will price at $1,495. Sometimes more if I think it has more promise.

I haven't been using this strategy for long enough to report on success or failure, however.

My first preference is almost always to list them at brandable marketplaces, though, because I think they do a good job of selling names faster.

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May I ask if you have sold any brandables so far through your method described above and if yes, what were the domain names?

If you are looking for quick sales, pm me I will reply you if I am interested in buying some hehe.

I usually sell them myself with a for sale lander from uniregistry or Afternic.

You may try flippa, hit or miss. Flippa is a strange place but sometimes you get a really nice ROI. Get ready for $1 offers too...

I also like to sell here on namepros. It's free and worth it if I don't plan to renew them.

You may also try godaddy 7 day auction at no reserve.

And as I like to say, good domains sell or get offers.

That's how you know they are good.

AGermanGuy said:

May I ask if you have sold any brandables so far through your method described above and if yes, what were the domain names?

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The only one that comes to mind is Placest.com, which was a BrandBucket reject that I sold for $510 on Sedo actually. At the time, I was barely using Afternic.

I did have one sale on Afternic so far, but I don't consider it a brandable: OKCLoan.com sold for $895 through Afternic last year.

Nat Hunt said:

The only one that comes to mind is Placest.com, which was a BrandBucket reject that I sold for $510 on Sedo actually. At the time, I was barely using Afternic.

I did have one sale on Afternic so far, but I don't consider it a brandable: OKCLoan.com sold for $895 through Afternic last year.

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Did you do a BIN, Auction or send offer on SEDO? I am asking these things because I wanna see how I should list my brandables on the marketplaces, if BIN or auction, what price, etc to get a roguh idea and maybe imrpove my chances of selling these names.

Thank you for your help!

I would definitely, definitely do BIN.

With that Sedo sale, I had it listed not quite as a strict BIN, but as a "Basically, this is what I'm looking for" price at $500. I forget the technical term for what Sedo calls that price option. But the buyer made a $510 offer and I simply accepted it, not wanting to lose the sale.

Putting BINs on your names will increase your sell-through rate. That is what I have seen and this is what basically everyone in the industry says. The downside is maybe you lose out on upside when you can really extract a high amount from a deep-pocketed buyer. Of course, the lower the BIN, the higher the sell-through rate.

Here is an interesting summary from Ricado M on where to sell brandables:

"I sell it (a brandable domain) through multiple platforms and with brokers that are on my side. They put it in their personal newsletters which goes to investors, domainers and end users."

I think the key question sould rather be: who are the buyers and how to reach them?

Other domainers are the most obvious and NP is probably the good channel to reach them.

Well funded startups are also an obvious buyer segment and can probably be reached via branding/marketing consultants. Most likely, they search on BB too.

The rest is scatered.

Forums/marketplaces/auction sites/ broker newsletters (including BB) reach the businesses that are actively searching for a name. Several domainers also have a site similar to BB where they sell their own domain.

Direct outreach (email, phone...) is probably the way to sell domains to targeted small businesses (usually geo targeted)

Any other idea ?

Create your own landing pages or sell at domain marketplaces.
Also you consider selling at NP for quick liquidation.

I have mine listed at GD, Flippa,Sedo and Afternic, with Uniregistry landing page (which is pretty slick).
All with "make an offer". Did not have results yet, will post if there's a sucessful sale.
Also had the same doubt, but I think this is a good strategy if you're not taking the brandables marketplace approach

I know about selling on NP, the thing is, a BB approved name will not really sell for more than 15$ on NP. Sometimes higher sometimes lower ofc. But I want to sell my brandables at prices I do think they are worth. Not sell them at , what I consider, ridiculous low prices. Ofc your guys opinion is probably different on that matter.

But thank you guys! I will consider selling my brandables at normal marketplaces for a BIN price then.

AGermanGuy said:

I know about selling on NP, the thing is, a BB approved name will not really sell for more than 15$ on NP. Sometimes higher sometimes lower ofc. But I want to sell my brandables at prices I do think they are worth. Not sell them at , what I consider, ridiculous low prices. Ofc your guys opinion is probably different on that matter.

But thank you guys! I will consider selling my brandables at normal marketplaces for a BIN price then.

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You will not be able to sell a brandable name at end user price here..
Investors pay way less because they are looking to have a large portfolio of great brandables. Most of brandables doesn't have a $200 market value.

I heard a lot about brandables since deciding to plunge into domaining.

I used to be and still am a copywriter, SEO, PPC guy, content marketer, growth hacker, hustler and entrepreneur.

Here is my perspective.

I believe brandables have and will have a great future. After all in real world people need brand and business names all the time. In fact, it is an economic and business necessity. That's why we have the big, highly influential, multi-billion dollar advertising industry that literally bankrolls these things we call the media and the internet.

And what this industry does - create names, mnemonics, brand properties and other such intangible assets which are actually are huge part of a company's valuation.

These intangibles are actually wealth and job creators.

And since, domain names are becoming harder to get directly from registrars, there is a growing & addressable need the brandable domain name marketplaces can tap into.

How effectively and efficiently depends on the imagination and execution of market growth and development plans of each players.

The issue isn't demand or supply - it is distribution, lack of business mission clarity, customer support, platform integration and such.

The industry could and can become a supplementary service provider to the ad & branding industry. And at the same time have to undertake customer development & acquisition campaigns to bring and motivate both sellers and end users.

I think the brandable industry (if I can call it that) is still nascent but the long road to success would depend on the visions and values of the current major players and coming new upstarts.

My other 2 cents

From a seller perspective, sales could also be a reflection of poor quality.

Imagine a seller on Amazon, if he sells good quality products at the right price, he will sell. If on the other hand, he offers poor quality and charges a bit too much for such shoddiness and monstrosity, obviously we would not make sells in the near and long term.

There has to be self-correction from both the seller and platform's sides and also with regard to quality of product, price, service etc. generally in the industry.

I see this phase as Domaining 2.0 (or maybe 3.0).

We are entering a new age. It will be more interesting and profitable in the future than it was before.

The old days will never come back.

But I believe the best days are yet to come.