A major component of two word, brandable domains is the quality and relevance of their keywords. Terms like social, smart, media, cloud, health, tech and travel are all in high demand by both domainers and end users alike. But there’s another important, and often overlooked, aspect to a quality brandable. And that’s synergy. I’m talking about the interaction, cooperation and combined effect of all the letters, words and sounds in the name.
Read MoreTo throw a final monkey wrench into this discussion I’d like to emphasize that evaluating brandable domains is very subjective. It requires an instantaneous computation in the brain of the domainer. As always beauty, or in this case value, is in the eyes of the beholder. Just because we like the domain and see great synergy in it. Doesn’t mean there will be many, or any, others who share our vision and enthusiasm for the name. To be a successful brandable domainer we have to see domains from the perspective of others. Specifically end users, entrepreneurs and startups who are our target customers...
