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services What would you consider a fair price for a Website builder?

NameSilo
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Hello,

We will be rolling out our website builder service soon, each user will get a control panel and will be able to make quality websites for their undeveloped domains, and/or "buy now" pages, integrate e-commerce and it all comes with free hosting. Our users could give their users a user name/password to access, manage and build their sites. The builder would make normal and mobile sites. No coding experience necessary.

Version 1.0 will feature all of the above and will be available by new years. No monthly fees per website like Wix or other builders, just a per/account fee (the domain investor can have as many users as he wishes under his account, only the domain investors account is paid for )that would be billed monthly or annually with a discount. In version 1.0 the website would have to be hosted on our servers, the quality of the hosting would be average.

Version 2.0 would basically have the ability to host the clients website wherever he wishes, the complete code from the created website could be moved as the user wishes. Version 2.0 will be out in February at the latest.

Our builder is not the best in the world but would be solid. If for example Wix was a "10" on a scale of 1-10 then our builder would be an 8 (for example).

It would be integrated with our main product and would be free to our users, but we are looking to launch it as a separate product as well, what would you consider a fair price for such a separate product?

Thanks for any info on this, we appreciate any input, if you have questions or suggestions about the builder please let us know.

Kind regards,
The Domainero Team!
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
Does your website builder also provider any sort of tools which should help us customize a mobile version of our site for smaller screens?
 
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Yes it has drag and drop capabilities and makes normal and mobile sites. It is literally the only thing you need to build an unlimited* number of websites and host them.

*unlimited in v.1.0 means around 500/user, in version 2.0 it will be truly unlimited but if you manage to make over 500 websites we take our hat off to you and will just up our hosting free of charge :laugh:

To put things in perspective, wix would charge you around 8$/site/month without ecommerce and around 16$/month/site with ecommere. We would charge a flat fee per month with no real limitations in v.2.0.

The software would be free for our Domainero.com users but we want to roll it out as a separate service as well, and we would be grateful for any input about pricing.

Thanks for any info!

Kind regards,
The Domainero Team!
 
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Difficult to put a price on a product that I cannot test. let alone even see :)

I don't think you should have unlimited anything, ever. For example, even though advertised clearly as "unlimited", SMS messages (UK) are capped to 3K per month.

Your services most certainly should be capped if you offer "free hosting"! And hopefully you have some kind of bandwidth management per client.

I think "fair" goes both ways (client/business), and (eg) 25 websites for your flat fee is enough, and stops potential for someone to go nuts. Such as resell and shove their friends and other sites on there without you knowing, or traffic heavy sites.

25 should be a sane and likely above average usage IMO, especially if aimed at domainers as they tend not to build a site for every domain name they're selling (just a page or listing for them).
Then additional fees for each increment, such XX extra for each additional 25 sites allowed, and with bulk options for the few who will use it.

That said, it's your business model. But I think unlimited, even 500, is crazy. People will use it for the (almost) free hosting aspect, and cheapo web designers who also find clients hosting will shove them on there and re-charge (just things you have to be careful of).

It's better to have 25 at a lower price, as opposed to 500/unlimited and a higher price, because then you can charge high volume clients separately to low volume. eg if I only have 10 websites, why do I get charged the same as John who has 300 websites?

I know you want to be cheap (or, "reasonable") so not to price yourself out of the market, but don't under charge for services either.

Again, actual prices are hard to say without seeing/testing the product. And comparing to Wix is not helping, for me, as such "site builders" are only useful for very simple and basic sites. If they weren't then web designers would be out of work ;)
 
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Thank you for your input. We have considered the points you made and they are certainly all valid.

We will put reasonable caps, on some things, and for some we will not. For example "buy now" pages will be truly unlimited. The client can create one or several and put it on his pages. This will increase sales for everybody.

For websites we will try out several pricing structures. All products have the entry, medium and deluxe version. Also your incremental pricing is a good suggestion, for example a 10 website pack for x amount of $ then a 20 pack for y ect.

Our builder option will not put designers out of work but most of the websites on the internet function fine being made with a builder. Its more of a tool to assist domain investors in making sales. One will sooner make a sale if one offers domain+easy website builder than just domain. It will also be a stand alone product probably marketed under another name but it will be the same tool.

Thanks for the info again! It means a lot to hear how and what other people think on a future project.
 
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Website builders are free all over the net.
 
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Website builders are free all over the net.

Yes this is a fair argument. Can you give me an example of a free website builder that gives reasonably nice looking standard+mobile designs, has templates, is truly easy to use lets you integrate ecommerce? Also lets you host everything for free and the hosting it offers is of reasonable quality?
 
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Yes this is a fair argument. Can you give me an example of a free website builder that gives reasonably nice looking standard+mobile designs, has templates, is truly easy to use lets you integrate ecommerce?

The way you pose these questions sounds like the way it's done on infomercials.

I don't use website builders... but I am sure that the website building sites after all these years of being around have responsive templates, and support eCommerce functionality. of "reasonable quality".

You should know examples of website builders offering these surely? I'm sure you are not going blindly into this.


Also lets you host everything for free and the hosting it offers is of reasonable quality?

Your website builder is free? Or are saying the hosting is free? If you are saying the hosting is free, but there is a cost for the site itself-what makes your service any different from the free ones out there that offer free sites and hosting?

And if one pays to build the site, it might actually be better to pay for cheap hosting, and install CMSes like WorPress, Magento, etc which all have free eCommerce integration anyway, and are all easy to use. Plenty of people use wordpress, joomla and the likes without knowing anything any technical knowledge, and they get along quite fine.
 
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You said "website builders are free all over the net" and I replied with a targeted question that you decided not to answer but instead, accused me of sounding like an infomercial. I was merely explaining that my website builder is not just a website builder but also has hosting in it and offers full mobile support and is basically unlimited.

Your answer is the equivalent of me asking for the fair price of a loaf of bread, and you answering: but you can buy your own flower and many people make their own bread.

This is not an infomercial for bread, it is just me asking for opinions on what would be considered a fair price for a very specific thing and not its sub components or alternate approaches to making bread.

Your comment "website builders are free all over the net" is true for some website builders, most are not free, and my service is not just a website builder as I was trying to explain.
 
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You said "website builders are free all over the net" and I replied with a targeted question that you decided not to answer but instead, accused me of sounding like an infomercial. I was merely explaining that my website builder is not just a website builder but also has hosting in it and offers full mobile support and is basically unlimited.

Your answer is the equivalent of me asking for the fair price of a loaf of bread, and you answering: but you can buy your own flower and many people make their own bread.

This is not an infomercial for bread, it is just me asking for opinions on what would be considered a fair price for a very specific thing and not its sub components or alternate approaches to making bread.

Your comment "website builders are free all over the net" is true for some website builders, most are not free, and my service is not just a website builder as I was trying to explain.

It's obvious you do not like my answer-which definitely answered your question. If you wish to spin it in such a way that you believe it's not an adequate answer to serve the purpose of you promoting your website builder, so be it. But you did create a thread asking for opinions, and I gave mine, and then you asked a question, and I gave a detailed answer.

I think you stopped reading my reply to your question, after the word "infomercial".

Perhaps when you calm down, you can re-read my post in the context of the discussion before you got offended.
 
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Ok website builders are free all over the net. Thank you for your opinion.
 
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Please offer lower prices as compared to weebly..
 
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Free website builders are usually poor in some way or another, and/or have ads/banner on your site which cannot be removed. They're generally fine for a very basic site like homepage and about us and a contact form, but that's about it (note, not all are like this, most).

The templates tend to look nice, but do not conform to web standards (W3C etc, and while not an absolute must, it shouldn't be riddled with errors), and are not responsive (which is a must), and have Javascript errors etc.

Using WIX as an example, even their showcase "Beautiful HTML websites created by WIX users" http://www.wix.com/sample/website
The first one (Photography), has Javascript errors, about 7 HTML errors which are WIX related (not end user) and shouldn't exist, and content is served by Javascript, which will mean no (or sometimes no) content for Google to index. It's not responsive (so mobile/tablet viewers have horizontal scroll).

The contact form allowed me to submit with just an email address and name - no message! Now while that could be end user's fault, it still means the system is failing the very users who need to use it - people with no web design experience.

They're ok, some of them, for some sites, but generally they're pants, hence why web designers can still charge from $500 to $x,xxx for site design and development.



If yours does not have these problems, then charge for it. But to be honest, if you've written a great web maker which is very robust, I wouldn't be aiming at domainers only, I'd be aiming at the bigger market, and have a specific layout section for domainers who instead of $xx for pages like "about" and "images/gallery" etc, have many simple one page to list their domains with pre-determined fields like "domain name" "price" "click here to bid/contact" etc), and a listing/portfolio page.

Good luck whatever you decide, of course :)
 
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If yours does not have these problems, then charge for it. But to be honest, if you've written a great web maker which is very robust, I wouldn't be aiming at domainers only, I'd be aiming at the bigger market, and have a specific layout section for domainers who instead of $xx for pages like "about" and "images/gallery" etc, have many simple one page to list their domains with pre-determined fields like "domain name" "price" "click here to bid/contact" etc), and a listing/portfolio page.

The software was not developed by us we will be using a 3rd party solution. It is being introduced for 3 main reasons:

-people will have more sales if they can sell domain+website than just domain
-"try the domain free for 3 months" as a sales pitch, the end user may well decide to try the domain out, no registrar push until the sale, he will maybe invest time in to making the site with the builder, the domain investor will just give him the access for the builder for that domain and website. When the end user invests time and work he is more likely to make a purchase 3 months later.
-Rebill hosting/builder on a yearly basis after the sale <--- we are working on this option

You made many valid points with the quality of the end product and cross platform compatibility. Our solution is not better than wix, but at 8$/site/month wix would be horribly expensive for somebody who has 100s of domain names. With ecommerce wix is around 14$/site/month.

Thanks in any case.
 
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