HappyBirthday.COM at a low price of

Great name worth every penny IMO.

HappyBirthday.com would work perfectly on all forms of advertising, especially TV. Now this would be a good example of how a domain name could make you an Instant major player. (flower delivery, gift baskets, telegram service, cake delivery, etc)

A few TV commercials = instant brand, where competitors have to advertise for years to gain that type of brand recognition. Just can't see a None.com doing that.

DomainVP said:

Only $2 million dollars.
Can't you feel it coming?

Click to expand...

The only thing I feel coming is why would anyone spend 2 million for HappyBirthday when they can grab it in a new gTLD for penny's compared to that.

Clear indication as to why Holiday.com didn't sell...

mad409 said:

The only thing I feel coming is why would anyone spend 2 million for HappyBirthday when they can grab it in a new gTLD for penny's compared to that.

Clear indication as to why Holiday.com didn't sell...

Click to expand...

Two totally different markets. I knew Holiday.com wouldn't sell. Not because it's not a good domain name (which it really isn't all that great, we say Vacation in the US and many other parts of the world), it's because the hotel booking/vacation/travel industry is overly saturated by major big budget brands: Priceline, Trivago, Orbitz, Expedia, Kayak, Travelocity, CheapTickets, Booking.com, HotWire..... that is insane, daily-tv-commercial competition right there that No domain name in the world is going to chip at. It's a unique situation. A new company is not going to come along and think they can buy Soda.com and put Coca-Cola and Pepsi out of business or compete with them without major advertising, the Seller of Holiday.com thought this was the case. The industry grew so large that your name is irrelevant, you can call yourself sKazool.com and have a better chance with 15M worth of plain advertising.

For that particular industry that $15M is better off spent elsewhere. All of your competitors are already using Brandables anyway and that industry is going to need to invest every penny it can into getting the word out. 15M was ridiculous, what were they thinking?

That's not the case with HappyBirthday.com... Competitors: 1800Flowers? Markets: Flowers, Gift Baskets, Greeting Cards, Cake Delivery, Catering, ECards, Gift Cards. What a clever way this brand can be used to gain customers in all of these industries and keep them year-round with the proper monetization. 6 Months of TV commercials using HappyBirthday.com = years worth of trying to brainwash people into remembering who you were and what you did on another name. Major savings, and Mike knows this which is why he set it at that price. The author wrote the entire article in such a negative and pessimistic light, maybe because Mike Mann went out of his way to ask for an interview and was honest about his intentions and some people just plainly hate to see others being successful and making money. Wtf does him being divorced 2 times have to do anything?

I'm not going to get into the whole gTLD argument for the 38472993th time, but the fact is, Today as we stand, not 5 years from now, 10 years from now, etc. Today - .COM is King and HappyBirthday.com has no better alternative to broadly compete in all of these viral industries. I don't even think 'HappyBirthday' would work on anything else because the brand needs to stay broad and generic to conquer all markets. Can't do that on HappyBirthday.gifts, HappyBirthday.web, HappyBirthday.ninja - Even if gTLDs were all the rage, a brand like this belongs on a .COM (Commercial) if we are talking strictly categories.

If I had the financial capacity, I'd personally and confidently buy this name in a minute. I see a lot of legitimate opportunities that can come from it with the right vision put forward.

I see HappyBirthday.gifts working, but pretty much every new gTLD wouldn't really work. And hello? Are you asking why someone wouldn't rather buy a POS that'll never take off opposed to the established .com? I agree slightly with the price: make it $1.5mil & it'd be a great investment

mad409 said:

The only thing I feel coming is why would anyone spend 2 million for HappyBirthday when they can grab it in a new gTLD for penny's compared to that.

Clear indication as to why Holiday.com didn't sell...

Click to expand...

This one has been sitting in the Mann's vault a while. It was $1m a year or so ago. Looks like his prices are increasing.

https://web.archive.org/web/20130708063718/http://www.happybirthday.com/ - 2013

He should be increasing his prices. With all the new gtlds, the price of .com should just go up. Another thing to consider is the huge flow of chinese money which is buying up many great .com names.

David Walker said:

This one has been sitting in the Mann's vault a while. It was $1m a year or so ago. Looks like his prices are increasing.

https://web.archive.org/web/20130708063718/http://www.happybirthday.com/ - 2013

Click to expand...

might not sell at that vague price tbh.. 6 figures and there'd be line-up of takers.. but that's just my opinion!

It looks like it's a 2x on some of his names from 2013 to 2014. I don't know if that's the best move for seven figure names (second one I've seen).

However, it did get him a nice article in the Washington Post to sell his $$$$-$$$$$ names like hotcakes for a while.

Check his Twitter feed, he always posts how many names he sells each time he does. I'm sure after this it'll increase.

Mike Mann @mikemanndotcom · Nov 11
I Mike am a domain hustler, sold http://imike.com $7000, purchased 2/21/05 $350

Click to expand...

Mike Mann @mikemanndotcom · Nov 7
Snow thanks, prefer a warm beach. Sold http://SnowHomes.com $17,500, purchased 3/12/07 $1150

Click to expand...

David Walker said:

It looks like it's a 2x on some of his names from 2013 to 2014. I don't know if that's the best move for seven figure names (second one I've seen).

However, it did get him a nice article in the Washington Post to sell his $$$$-$$$$$ names like hotcakes for a while.

Check his Twitter feed, he always posts how many names he sells each time he does. I'm sure after this it'll increase.

Click to expand...

With a portfolio of over 200k-300k domain names with Mike Mann, selling 10-15 names daily isnt much to be honest, but interestingly his prices are worth to be noted :D They are not tooo steep like Mike Berkens, however still notable enough

Soofi said:

With a portfolio of over 200k-300k domain names with Mike Mann, selling 10-15 names daily isnt much to be honest, but interestingly his prices are worth to be noted :D They are not tooo steep like Mike Berkens, however still notable enough

Click to expand...

I "speculate" he sells more than 10-15 domains a day. Those are only the names that he brags about. The other names I "speculate" about go unreported because they aren't crazy ROI's. :P

David Walker said:

I "speculate" he sells more than 10-15 domains a day. Those are only the names that he brags about. The other names I "speculate" about go unreported because they aren't crazy ROI's. :P

Click to expand...

possible :D

mad409 said:

The only thing I feel coming is why would anyone spend 2 million for HappyBirthday when they can grab it in a new gTLD for penny's compared to that.

Clear indication as to why Holiday.com didn't sell...

Click to expand...

Seriously... Ugh.

mad409 said:

The only thing I feel coming is why would anyone spend 2 million for HappyBirthday when they can grab it in a new gTLD for penny's compared to that.

Click to expand...

Come on guy. Im beginning to think you are just pranking us.

mad409 said:

Clear indication as to why Holiday.com didn't sell...

Click to expand...

The highest bid Holiday received was for £4.7 million, just under the £5 million starting price.

So 7.35 Million USD is just under the 10 mil asking for happy birthday.

The reason holiday didn't sell for their expected price is that 'Holiday' is a .COM and means a totally different thing in the U.S. versus what it means in the U.K. If you are buying .COM's you want it to have relevance within the U.S.