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Using a "swear word" in a company name / domain

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What are your thoughts about a company using a relatively "benign" swear word as their company name as a marketing gimmick? Specifically the word "ass" or "arse", particularly if the company sells products to a specific niche of people (ie: teens / young adults etc.)

Example: ProductAss.com, ProductAssWord.com etc..

In this day and age, would there be any likely drawbacks or setbacks from using this word in your company name?
 
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Depends very much on the business.

Smack My Ass... is a well known hot sauce with target audience of college kids.

Wouldn't use it for youngsters/parents.
 
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If your selling whoopie cushions to college kids maybe, but if you want the parents to purchase the item for the kids no.

ProductAssWord.com word = h@le forget about it lol
 
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mudass.com is available to reg.
Sell some cleaner to dirty asses...

Sell some mud....
assmud.com is available to reg.

I don't know, but good domain name should do well in the serps.
And with the right products, do decent.

Just session storm the names out.
Then list them and check a registrar.
 
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Personally, I think it's a dumb(ass) idea.
 
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AHHH F__K I should have though of it. Well it depends on the nature of your niche and your client base and demo. If your clients will get insulted by it, not a smart idea.

But if you think they can handle it, well I say it can be memorable and remember, that is what we want, for customer to remember our names.

Good Fing luck lol
 
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A member here registered Sh*ttyDomains dot com from my availables list recently. Might ask if he's having any luck, maybe creating a reseller account with it? Go reg your names there.

And I'm currently the high bidder for F--ked.com (yes, with those two hyphens) in the auctions here. Though I have no idea what I would use it for, certainly not a company. Fun blog name for some immature adult (hey, an oxymoron!) content, maybe...

Agree with above posters. Using blue language as part of a domain name/business depends entirely on the market you're targeting. You don't want cuss words in any domain that caters to kids, family in any way, the conservative demographic. Even if you're doing it as a goof, it generally don't go over well with such groups.

Usually if you've got a cussin' word in the domain/biz name, the demographic you're targeting is guys who read Maxim, and emo girls.

But GoodF--kingLuck.com!
 
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I view it as unprofessional for a companies name.
 
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Unprofessional, I think, even if your target group is college age.

If nothing else, cuss words would likely limit company growth because the truth of the matter: business tends to be conservative.

There's a website called "I Love F*****g Science"; it looks interesting, but I don't click on it. I just think the name is in bad taste and shows a bad example for young people who might be interested in science.

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There's a website called "I Love F*****g Science"; it looks interesting, but I don't click on it. I just think the name is in bad taste and shows a bad example for young people who might be interested in science.

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Ironically it is the source of many funny science jokes that removes the "boring" tag that science often gets labeled with.

You miss classics like (I understand that this didn't originate at their page but was merely posted - but they do collect them) :
60666553.png
 
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There is a proxy service ran by Jack Cator over at Zymic called hidemyass.com - has been around for years and is probably the most well known proxy. Other than that use I really do not see a need for it.
 
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I think, if u use those words in product/company, then u'll need to add this words to your ads

"caution : Our products is not for polite and educated people" :)
 
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For me personally, a domain name and business name has to pass the grandparents' test.

Would I want my grandchildren to go to a page with the f-bomb in its name? Absolutely not. Am I naive enough to think that my 8-year-old grandchild has never seen the f-bomb? Of course not. In fact, I had to set up a cuss jar. :)

Every time I swear in front of her, I have to donate to the cuss jar.

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if you cant say the name on the radio it is a fail ......
 
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Ass could mean Associates. Perfectly legitimate :)
 
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so you think it's a good idea ?

I think it has its place and time.

The radio test has not harmed Smack My Ass hot sauce as I mentioned previously. It also hasn't hurt Dickens Cider.

NOW the one caveat is that you should check the rules behind company names. I just checked and ASIC will actually NOT ALLOW companies to be registered with offensive names.

I think COMPANIES should ALWAYS be serious name. I think you can be creative with products within that company (if that makes sense).
 
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