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What are your thoughts about a company using a relatively "benign" swear word as their company name as a marketing gimmick? Specifically the word "ass" or "arse", particularly if the company sells products to a specific niche of people (ie: teens / young adults etc.)
Example: ProductAss.com, ProductAssWord.com etc..
In this day and age, would there be any likely drawbacks or setbacks from using this word in your company name?
Example: ProductAss.com, ProductAssWord.com etc..
In this day and age, would there be any likely drawbacks or setbacks from using this word in your company name?