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news Afternic to Increase Commission to 25% for Those Not Using The GD-Related Landers, But Decrease Commission to 15% for those using them.

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Ok, so the announcement has been made, and the 25% commission increase is coming.
That's a 20% increase in their current commission. The good news is that for those using their landers ( or GoDaddy Brand related ones including Uniregistry or Dan's) it's going down 20%, to only 15%!
So, folks, hold onto your hats. Some major changes are about to happen. What will you do?
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
I will point all my domains to Afternic.
 
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The beginning of something fearful - monopoly
 
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I will point all my domains to Afternic.
This may make the most sense, for that 15% commission. If they continue to be the industry leader in domain sales, in many respects the news may be welcomed.

Have you seen any formal announcment yet of these changes on the Afternic website or through emails? It may be important to see more details about their proposed changes in fees, including transaction costs.
 
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I think I'll eventually put all my domains into two categories:

Category-1: Will use DAN with DAN landers for some domains. I don't see any benefit of Afternic over DAN at this point. Please let me know if there is one. DAN has the same network, better landers with more template options including custom seller message and logo, better listing options, better UI and more granular control over pricing.

Category-2: Will not use any of the GoDaddy marketplaces at all for all other domains. These are the domains where I don't want to use available landers for whatever reason. May be these will have custom landers or will have content or will have nothing at all. Perhaps I'll use escrow.com service for these domains.

In any case, it simply doesn't make sense at all to me to pay 25% to the marketplaces. That's just too much IMHO.
 
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In any case, it simply doesn't make sense at all to me to pay 25% to the marketplaces. That's just too much IMHO.
That's why I'm pointing all my domains to Afternic to get the 15% commission.

95% of my domain sales are already through Afternic paying 20% commission, so it's makes perfect sense for me to make the change.
 
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Have you seen any formal announcment yet of these changes on the Afternic website or through emails? It may be important to see more details about their proposed changes in fees, including transaction costs.
Yes, I've received an email.
 
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Yes, I've received an email.
Great. I didn't. One wonders if the emails were sent out to everyone?
The beginning of something fearful - monopoly
Definitely this is becoming a concern.
In any case, it simply doesn't make sense at all to me to pay 25% to the marketplaces. That's just too much IMHO.
Already, 20% was a bit much. The 15% commission would be welcomed, but wouldn't it be nice if they could do that without requiring the landers?
 
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The beginning of something fearful - monopoly
Probably aimed at hurting Sedo.

I already pointed all landers to Afternic and killed off Dan. Only weirdos that Afternic wont list get landed at Sedo. I have all names listed at Sedo too, just not landing there.
 
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Only weirdos that Afternic wont list get landed at Sedo. I have all names listed at Sedo too, just not landing there.

This is exactly what they want all domaineers to do. Controlling the marketplace by twisting our arms ☹
 
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Great. I didn't. One wonders if the emails were sent out to everyone?

Definitely this is becoming a concern.

Already, 20% was a bit much.
Last night I got an email from Dan explaining the changes. Today I got one from Afternic and GoDaddy with the same basic message.

All of my domains are already pointed to Dan or Afternic, so this is pure bonus for me.

"The 15% commission would be welcomed, but wouldn't it be nice if they could do that without requiring the landers?" Why stop there? It would be nice if they offered a massage coupon for every domain listed and sold through them along with a nice buffet too.:xf.grin:
 
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Just means I have to increase my afternic prices another 5%. People that go directly to my landers seem to like that they get a 20% discount, they’ll like a 25% discount even more.
 
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Just means I have to increase my afternic prices another 5%. People that go directly to my landers seem to like that they get a 20% discount, they’ll like a 25% discount even more.
This, indeed could be a plus! Have you ever wondered how much that extra 20% markup makes a difference in sales going through? So will you be using Escrow.com for the transactions through your landers? It would not be surprising if their business starts ramping up significantly. More domain owners may very well use their own landers and the various lower cost escrow options.
 
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This, indeed could be a plus! Have you ever wondered how much that extra 20% markup makes a difference in sales going through? So will you be using Escrow.com for the transactions through your landers? It would not be surprising if their business starts ramping up significantly. More domain owners may very well use their own landers and the various lower cost escrow options.
I always wonder about every single aspect of the checkout process. Which is why I will never understand why people would use landers that give zero facts like afternic . Having your own landers let’s to see important facts like how people got to your domain , how many times they visited the same domain. From which country they came , so you can see if there is anything new going on in the cc domain. And more important than anything get repeat business instead of giving the repeat business away.
 
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Having your own landers let’s to see important facts like how people got to your domain , how many times they visited the same domain. From which country they came , so you can see if there is anything new going on in the cc domain. And more important than anything get repeat business instead of giving the repeat business away.
I used to get that with Dan. 99% of the info is worthless. Most of my sales end up from Afternic, regardless of lander. Likewise, most of the data from the visits shows bots faking human traffic. I no longer care about the traffic data, it rarely shows me which domains are really "hotter" or clues me in to a pending sale.
 
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That's why when DAN was acquired, I was the first to leave there.
The change in commission rates is not the worst part, the worst part is that your options will become less and less. If you choose to accept it, then you should expect that in a few years they will raise the commissions even more as a result.
I chose to build my own landing page and use escrow to close the deal to make my position clear.

But I have to admit that I acknowledged the absolute dominance of Daddy a long time ago🤪
 
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I used to get that with Dan. 99% of the info is worthless. Most of my sales end up from Afternic, regardless of lander. Likewise, most of the data from the visits shows bots faking human traffic. I no longer care about the traffic data, it rarely shows me which domains are really "hotter" or clues me in to a pending sale.
I have no idea what Dan stats look like, I just know my own helped me many times see a lot of interest in certain domains where I realized they were underpriced and I would increase the price a large percent and get a larger sale in the following days
 
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Great. I didn't. One wonders if the emails were sent out to everyone?

Definitely this is becoming a concern.

Already, 20% was a bit much. The 15% commission would be welcomed, but wouldn't it be nice if they could do that without requiring the landers?
Mine landed in Spam folder, so check there
 
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Mine landed in Spam folder, so check there
Thanks for mentioning that point. It did show up that day. Certainly, this is interesting news. I noticed that the address now listed for Afternic is in Arizona, not Massachusetts. So, I'm not sure that my New England loyalty to them is going to be as strong a factor now. Now I am considering other options more actively.
 
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Received today email

Hello, 

We are writing today because you have been identified as having one or more domains listed for sale with GoDaddy auctions.

Over the last few years, it has been exciting to be a part of and help drive the growth of the domain aftermarket. As we invested in our platform and integrated Dan and Uniregistry Market, we delivered positive changes, like a redesigned domain management interface, higher converting buy-it-now landers and an expanded distribution network that helps drive more sales for you.

Currently, each GoDaddy owned marketplace uses a different commission structure, causing confusion for sellers and adding unnecessary friction. There is a need for us to align the various commission structures to a single plan. Doing so makes pricing simpler for you, as you can be confident you will receive the same amount, net of commission charged, across all marketplaces.

On February 1, 2023, the following commission structure will go into effect.

New Commission Model:

  • 15% of sales price for domains sold pointed to nameservers at Afternic, Dan, or Uniregistry Market; regardless of where it sells on the network or through landers directly.
  • 25% of sales price for domains sold that are not pointed to nameservers at Afternic, Dan or Uniregistry Market.
This new commission model rewards those choosing to do more of their business with GoDaddy auctions using Afternic.com, Dan.com or Uniregistry.com through any of our For Sale Lander options with a reduced commission on their sales, regardless of where it is sold. For those already using our For Sale Landers with Afternic, this will be a significant reduction in commissions versus the current 20% commission rate for the average sale.

To ensure that your domains will receive the reduced commission of 15% please take the time to review your nameservers and update them accordingly.

For a list of our approved nameservers, and to learn more about how pointing your nameservers to Afternic can help maximize the revenue of your domain investments, please visit our help article page.

end of email

If you have the domain wanted then just move name servers as they still need the domain to make it happen. I am sure that it needs to already be pointing but nothing is going to happen without the domain.
 
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Received today email

Hello, 

We are writing today because you have been identified as having one or more domains listed for sale with GoDaddy auctions.

15% of sales price for domains sold pointed to nameservers at Afternic, Dan, or Uniregistry Market; regardless of where it sells on the network or through landers directly.
  • 25% of sales price for domains sold that are not pointed to nameservers at Afternic, Dan or Uniregistry Market.
Thanks for pointing this out for the GD Auctions. You wonder how many folks using the Auctions bother to even use landers. That site was always simple for a more passive seller with domains registered through GD.

Do you think GD 25% commission to use the auctions might be a dealbreaker for many? That rather than encouraging more of their members to use their landers, it will simply drive them away from this registrar?
 
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Do you think GD 25% commission to use the auctions might be a dealbreaker for many? That rather than encouraging more of their members to use their landers, it will simply drive them away from this registrar?
It will certainly encourage people to explore options but also miss out on the huge audience. I am going to assume it will make them more money. Since gtld premium releases we have been seeing the domainer pushed out of the equation.
 
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i use my dns...
Nice commissions, eh?
Did you previously compare the marketplace performance to using your own DNS? Or did you simply find that this was just outright the simplest, most cost-effective thing to do?
 
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Nice commissions, eh?
Did you previously compare the marketplace performance to using your own DNS? Or did you simply find that this was just outright the simplest, most cost-effective thing to do?
Depends on if there is content to go with it eg some domain parked get their natural clicks then with some relevant content get many times more. So a click a day could be 100 clicks this might be the difference. As far as simple pointing dns is the simplest method. Building a bit of content isn't always the vision but it certainly will offer more traffic. There is still nothing to stop the negotiation being moved to a marketplace for commitment and security should you want to give the commission. I have moved buyer to a marketplace in past.
 
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