information $94,888 Buyer of LightRock.com Revealed

[James Iles]

Last week, I wrote about Mike Mann’s $94,888 sale of LightRock.com, a sale that Mann announced on social media, as he does with many other five-figure deals.

At the time of publishing, the identity of the two-word .COM domain’s buyer was unknown, with LightRock.com in the process of transferring to its new owner. I speculated on the possible purchaser, but I was wrong...

Read more on my blog

 

[Mytz.com]

He is my idol, he is my goal

 

[Reyginus]

Does this fall under brandable names or what exactly? Sometimes you think of names like this but it doesn't even sound good to the ear or seem like something that can sell. Maybe is to the ears of a newbie though. I need answers, please!

 

[Alop]

Does this fall under brandable names or what exactly? Sometimes you think of names like this but it doesn't even sound good to the ear or seem like something that can sell. Maybe is to the ears of a newbie though. I need answers, please!

The buyer was willing to pay this much so he is the one who made the domain as valuable ...Pleasing to the ear or not, brandable or not...If he/she didn't buy it only God knows if this domain would ever get such CRAZY value...That is why I say any and all my appraisals that I give on a domain are just guesstimates ...

 

[Reyginus]

The buyer was willing to pay this much so he is the one who made the domain as valuable ...Pleasing to the ear or not, brandable or not...If he/she didn't buy it only God knows if this domain would ever get such CRAZY value...That is why I say any and all my appraisals that I give on a domain are just guesstimates ...

Okay.

 

[DomainRecap]

Does this fall under brandable names or what exactly?

It falls under the category of "Lucky-Ass Sale", but because Mann has so many domains in his inventory, all manner of weird and wonderful sales happen to him.

 

[Barry Healy]

Does this fall under brandable names or what exactly? Sometimes you think of names like this but it doesn't even sound good to the ear or seem like something that can sell. Maybe is to the ears of a newbie though. I need answers, please!

A domain is worth what somebody is willing to pay for it. It's as simple as that.

 

[Barry Healy]

It falls under the category of "Lucky-Ass Sale", but because Mann has so many domains in his inventory, all manner of weird and wonderful sales happen to him.

It's not luck. That's his business model.

 

[DomainRecap]

It's not luck. That's his business model.

Huh? How in the world could your business model be to "sell LightRock.com for $94,888". No one is that good at predicting the end user price on all his hundreds of thousands of domains.

Mann's true business model is based on volume sales, and when you hold hundreds of thousands of domains, some lucky-ass transactions are bound to float in. It's just the nature of the business when you are working with those kinds of numbers.

The new owner could relist LightRock.com today and probably never get his money back for decades.

 

[Reyginus]

A domain is worth what somebody is willing to pay for it. It's as simple as that.

Does that domain reviews are not as important as we make them appear?

 

[King]

I thought the purchaser would be Lightrock Power