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guide Outbound mail format.

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Hi All,

I have received various request regarding format for outbound pitch/follow up mail so i am sharing the basics of the same.

Email format varies from case to case basis. In case of normal scenario where we are pitching a normal domain to an end user , one liner works the best.

Ex:-

"Hello Rob Ponting,

We are selling domain name “ Oaklandlawnmaintenance.com “ Would you be interested in acquiring it?"



If the person would be interested in the domain name than we would reply back enquiring about the price. When we recieve a reply than we can provide all the details such as asking price , monthly searches , cpc , related sales etc. It does not make sense to provide long detailed mail in case of outbound as if the person would be interested in the domain name than he would reply back with one liner mailed also.

Alternatively we can send detailed mail with all the details as well.

Ex:-

"Hello,

I am contacting you because your website name "aima.in" appear for the search term “Pg Courses"

I thought that you might be interested in knowing that we are selling our domain name " Pgcourses.Com", since this no longer fits into our business model for development.

Pgcourses.Com is very well suited for your industry and owning such a name will attract relevant customers through offline and online medium while giving you an advantage over competitors in the field.

The google searches for the exact term is 1k-10k per month and CPC is $0.6

We are offering “ Pgcourses.Com" at mutually accepted reasonable price. Please let us know if you’d like more information or to buy it right away.

Some of the related sales are as follow:-

Example 1

Example 2

Example 3

Thank you for your consideration and look forward to hearing back from you."



Now second part of the mail is your signature. We basically have 3 options for the same.

Option 1:- Providing all the details about yourself so that you look genuine along with your contact number and social media handle.

" Regards,
Rohit Goyal
RASP Sme Services Pvt Ltd.
Ph:- +91-9593080650
Linkedin: https://www.linkedin.com/in/rohitgoyal-7a754810/"

Option 2:- Just one liner signature with unsubscribe option and keep your identity hidden.



" Thanks and Regards,

RK

If you do not want to receive emails from us please reply asking unsubscribe."



Option 3:- One liner mail pitching other services as well for cross selling purpose.

"

Please Note:- We also do Custom Web Design and Development, eCommerce websites, Web Application, SEO and Social Media Marketing.



Thanks and Regards,

RK

If you do not want to receive emails from us please reply asking unsubscribe."



Now when we approach a corporate for a premium domain than the strategy would be completely different. We would have to send a well searched and professional looking mail. Our mail should contain detail about the domain , its benefit as well as some information about that company and how its gonna be useful for them. I am sharing an example for the same.




"Dear ,
First of all heartiest congratulations for the successful launch of xxx IPO which is a great news for the entire online fraternity in our country.
xxx is among the selected few Indian companies which realized the importance and benefit of having premium domain name in very early stage hence acquired xxx in the year 2011 for $500k from Marchex.
Presently xxx has amazing collection of over 250 region and caste based matrimonial domains like marwadimatrimony.com , bangalimatrimony.com which has resulted in acquiring top spot in Indian online matrimonial niche.
However one particular domain xxx is missing from your amazing list of domains which can cover entire spectrum of matrimonial market. As we are aware that matrimonial service for NRI audience is a multi million dollar market and acquiring the same domain would help your company in further strengthening your position in that niche.
xxx has been registered since 2001 and we had plans to develop the same however we decided to offer the same to conglomerate like yours which can do proper justice with the domain.
We are offering xxx at a mutually acceptable price , kindly let us know if you would be willing to acquire the same. "




Lastly follow up mail should also be simple one liner mail and should not be send more than twice per month. An example of the same is given below:-

"Hi Aleksei,


We just wanted to follow up regarding your interest for the domain name "Autorepairshopsandiego.com" for $299 (negotiable).

Kindly let us know if you need any assistance or clarification to complete the transaction."


Alternatively we can also send below mentioned mail directly asking about their registrar account details to complete the transaction.

"Hi Aleksei,

We just wanted to follow up regarding your interest for the domain name "Autorepairshopsandiego.com" for $299 (negotiable).

Kindly share your Godaddy customer id and email id so that we can instantly push the domain to your account."


Once the client agrees with the price than we can send below mentioned mail.

"Ok will do $1000



Here is the Transfer Process



Domain Restorationservices.org is Registered through Godaddy, Please Provide me your Godaddy Customer Number and Email Address Associated with Godaddy Account, I will transfer domain to your Account.

If you don’t have Godaddy Account, you can create it free at www.godaddy.com , it won’t take more than 2-4 mins. And the whole process will not take more than 5-7 mins and domain will be in your Account.

I would like to get payment through Paypal or Credit Card, our paypal id is – r[email protected] ( you can make payment after the domain Transfer)




I hope this will be fine to you


Please Advise"


You can also send transfer or push procedure in your mail so that client do not face any issue in the same.




"You might have received email from Godaddy with regards the transfer. Kindly approve Contact Update through Godaddy email Link then



You just need to follow simple instruction mentioned in godaddy email and the domain will be in your Account in just 1 min (please see below the instructions)



  1. Login to your Godaddy Account
  2. Next to Domains– Click Manage
  3. From the Domains tab, click Pending Account Changes.
  4. Please click – Incoming Account changes
  5. You will be able to see the domain “Restorationservices.org” check the checkbox and click “Accept” ( on top left)
  6. Domain will be in your Account


My Paypal id is – r[email protected]





In case of any queries please let me know."


Hopefully above mentioned details would be useful for those who wishes to explore outbound marketing for domain names. All the best
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
My domain was sold on 23/09/2018 after I accepted offer from one of the buyers. But payment was pending for days.So I sent email to Godaddy team regarding the issue. They replied that the buyer had some time to make payment. Till today it's still pending. I don't have any idea what to do now.

Honestly, you cant do anything.

Godaddy gives 4 weeks to buyer to make payment. Thereafter, they will send you a mail stating that you may now relist the domain again.
 
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But if I don't know name of who I send email but send to company's email then HOW to write?

In Title of email to write domain I want to sell, right?
 
0
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But if I don't know name of who I send email but send to company's email then HOW to write?

In Title of email to write domain I want to sell, right?

Just write "Hi"
 
0
•••
Hi All,

I have received various request regarding format for outbound pitch/follow up mail so i am sharing the basics of the same.

Email format varies from case to case basis. In case of normal scenario where we are pitching a normal domain to an end user , one liner works the best.

Ex:-

"Hello Rob Ponting,

We are selling domain name “ Oaklandlawnmaintenance.com “ Would you be interested in acquiring it?"



If the person would be interested in the domain name than we would reply back enquiring about the price. When we recieve a reply than we can provide all the details such as asking price , monthly searches , cpc , related sales etc. It does not make sense to provide long detailed mail in case of outbound as if the person would be interested in the domain name than he would reply back with one liner mailed also.

Alternatively we can send detailed mail with all the details as well.

Ex:-

"Hello,

I am contacting you because your website name "aima.in" appear for the search term “Pg Courses"

I thought that you might be interested in knowing that we are selling our domain name " Pgcourses.Com", since this no longer fits into our business model for development.

Pgcourses.Com is very well suited for your industry and owning such a name will attract relevant customers through offline and online medium while giving you an advantage over competitors in the field.

The google searches for the exact term is 1k-10k per month and CPC is $0.6

We are offering “ Pgcourses.Com" at mutually accepted reasonable price. Please let us know if you’d like more information or to buy it right away.

Some of the related sales are as follow:-

Example 1

Example 2

Example 3

Thank you for your consideration and look forward to hearing back from you."



Now second part of the mail is your signature. We basically have 3 options for the same.

Option 1:- Providing all the details about yourself so that you look genuine along with your contact number and social media handle.

" Regards,
Rohit Goyal
RASP Sme Services Pvt Ltd.
Ph:- +91-9593080650
Linkedin: https://www.linkedin.com/in/rohitgoyal-7a754810/"

Option 2:- Just one liner signature with unsubscribe option and keep your identity hidden.



" Thanks and Regards,

RK

If you do not want to receive emails from us please reply asking unsubscribe."



Option 3:- One liner mail pitching other services as well for cross selling purpose.

"

Please Note:- We also do Custom Web Design and Development, eCommerce websites, Web Application, SEO and Social Media Marketing.



Thanks and Regards,

RK

If you do not want to receive emails from us please reply asking unsubscribe."



Now when we approach a corporate for a premium domain than the strategy would be completely different. We would have to send a well searched and professional looking mail. Our mail should contain detail about the domain , its benefit as well as some information about that company and how its gonna be useful for them. I am sharing an example for the same.




"Dear ,
First of all heartiest congratulations for the successful launch of xxx IPO which is a great news for the entire online fraternity in our country.
xxx is among the selected few Indian companies which realized the importance and benefit of having premium domain name in very early stage hence acquired xxx in the year 2011 for $500k from Marchex.
Presently xxx has amazing collection of over 250 region and caste based matrimonial domains like marwadimatrimony.com , bangalimatrimony.com which has resulted in acquiring top spot in Indian online matrimonial niche.
However one particular domain xxx is missing from your amazing list of domains which can cover entire spectrum of matrimonial market. As we are aware that matrimonial service for NRI audience is a multi million dollar market and acquiring the same domain would help your company in further strengthening your position in that niche.
xxx has been registered since 2001 and we had plans to develop the same however we decided to offer the same to conglomerate like yours which can do proper justice with the domain.
We are offering xxx at a mutually acceptable price , kindly let us know if you would be willing to acquire the same. "




Lastly follow up mail should also be simple one liner mail and should not be send more than twice per month. An example of the same is given below:-

"Hi Aleksei,


We just wanted to follow up regarding your interest for the domain name "Autorepairshopsandiego.com" for $299 (negotiable).

Kindly let us know if you need any assistance or clarification to complete the transaction."


Alternatively we can also send below mentioned mail directly asking about their registrar account details to complete the transaction.

"Hi Aleksei,

We just wanted to follow up regarding your interest for the domain name "Autorepairshopsandiego.com" for $299 (negotiable).

Kindly share your Godaddy customer id and email id so that we can instantly push the domain to your account."


Once the client agrees with the price than we can send below mentioned mail.

"Ok will do $1000



Here is the Transfer Process



Domain Restorationservices.org is Registered through Godaddy, Please Provide me your Godaddy Customer Number and Email Address Associated with Godaddy Account, I will transfer domain to your Account.

If you don’t have Godaddy Account, you can create it free at www.godaddy.com , it won’t take more than 2-4 mins. And the whole process will not take more than 5-7 mins and domain will be in your Account.

I would like to get payment through Paypal or Credit Card, our paypal id is – r[email protected] ( you can make payment after the domain Transfer)




I hope this will be fine to you


Please Advise"


You can also send transfer or push procedure in your mail so that client do not face any issue in the same.




"You might have received email from Godaddy with regards the transfer. Kindly approve Contact Update through Godaddy email Link then



You just need to follow simple instruction mentioned in godaddy email and the domain will be in your Account in just 1 min (please see below the instructions)



  1. Login to your Godaddy Account
  2. Next to Domains– Click Manage
  3. From the Domains tab, click Pending Account Changes.
  4. Please click – Incoming Account changes
  5. You will be able to see the domain “Restorationservices.org” check the checkbox and click “Accept” ( on top left)
  6. Domain will be in your Account


My Paypal id is – r[email protected]





In case of any queries please let me know."


Hopefully above mentioned details would be useful for those who wishes to explore outbound marketing for domain names. All the best

Yesterday I sent some emails "short" and today 1 email "detailed"

"Short":
Hello.
I am selling domain names SouthernUkraine.com, Nikolaev.co,
Kherson.today, NikolaevPhotos.com. Would you be interested in
acquiring them?

"Detailed":
Hello.

I live in Ukraine and write you for the following:
Ukraine geographically locates between Asia and Europe and connects them. In Ukraine the most fertile lands in the world especially in southern regions of Ukraine. That's why I am selling my domain SouthernUkraine.com for $3000. Ukrainian fertile lands determine the value of the domain.

You can quickly purchase this domain by following this link and click Buy now near this domain:

https://sedo.com/search/?member=5c1d5f678d21c9912e8520d993da87bdeb1a78b9

Get it now while somebody else not purchased this domain!

And "Short" and "Detailed" emails I sent to companies who works with Ukraine. I am owner of the domain SouthernUkraine.com and some other GEO ukrainian domains. "Detailed" emails I sent to agriculture company who work with Ukraine.

On the now no responses.

What I wrote wrong?
 
0
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Yesterday I sent some emails "short" and today 1 email "detailed"

"Short":
Hello.
I am selling domain names SouthernUkraine.com, Nikolaev.co,
Kherson.today, NikolaevPhotos.com. Would you be interested in
acquiring them?

"Detailed":
Hello.

I live in Ukraine and write you for the following:
Ukraine geographically locates between Asia and Europe and connects them. In Ukraine the most fertile lands in the world especially in southern regions of Ukraine. That's why I am selling my domain SouthernUkraine.com for $3000. Ukrainian fertile lands determine the value of the domain.

You can quickly purchase this domain by following this link and click Buy now near this domain:

https://sedo.com/search/?member=5c1d5f678d21c9912e8520d993da87bdeb1a78b9

Get it now while somebody else not purchased this domain!

And "Short" and "Detailed" emails I sent to companies who works with Ukraine. I am owner of the domain SouthernUkraine.com and some other GEO ukrainian domains. "Detailed" emails I sent to agriculture company who work with Ukraine.

On the now no responses.

What I wrote wrong?

I'm not sure if this domain worth $3000. For what purpose could anyone use this domain? I don't see any value here.
 
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What I wrote wrong?

The name is the main problem. No offense Igor but as Kaposzta says above it's basically useless. For example SouthernAmerica.com is for sale with a BIN of $1500, it's been registered in 2000, held for 18 years, no other extension regged. Meaning, noone needs it whatsoever. So why would anyone buy SouthernUkraine.com for 3k?
 
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Is it a good idea to put link to domain offer page with BIN button? I think this may lead to impulse purchase and increase the success rate of outbound emails.
 
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Is it a good idea to put link to domain offer page with BIN button? I think this may lead to impulse purchase and increase the success rate of outbound emails.
Yeah you can surely do so...
 
0
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Noob questions:

Do you send your messages from an ordinary email like gmail, or use a custom one?

What care do you have with the subject so that it is not identified as spam?

Thanks!
 
Last edited:
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Noob questions:

Do you send your messages from an ordinary email like gmail, or use a custom one?

What care do you have with the subject so that it is not identified as spam?

Thanks!
I use my email Gmail.
In Title i Write domain name I offer.
 
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So informative.Thanks @rohitgoyal and all who contributed to this thread.
 
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HI Rohit,
Thanks for wonderful post. Very helpful.
I have a question, what if buyers don't pay after pushing domain before payment.
I mean does this ever happened with you, if so then what is the solution?
Guys would love to hear feedbacks if the above post was helpful...
Kindly let me know if any further clarification is required..
ThAnks
 
0
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HI Rohit,
Thanks for wonderful post. Very helpful.
I have a question, what if buyers don't pay after pushing domain before payment.
I mean does this ever happened with you, if so then what is the solution?
First buyer need pay pyment for a domain but not vice versa.
 
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Old but gold, nice thread, thanks for this info @rohitgoyal
 
1
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I have .NET domain with first word [My]
I contact owners of other My... .NET domains but silence, no reply.
What I wrote in emails below:

Hello.

You are owner of My.....net and I am owner of My.....net and I'm selling it.

If you want to buy this domain, please let me know.

Hello.

My name is Igor; I owner of My....net. I email you as you have My.....net

So I want to sell you domain My.....net and if you want to buy, please reply.

WHAT I DO WRONG?
 
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Nice thread....

Just started doing some outbound for a .org :xf.eek:

Will see how it goes....
 
0
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I have .NET domain with first word [My]
I contact owners of other My... .NET domains but silence, no reply.
What I wrote in emails below:

Hello.

You are owner of My.....net and I am owner of My.....net and I'm selling it.

If you want to buy this domain, please let me know.

Hello.

My name is Igor; I owner of My....net. I email you as you have My.....net

So I want to sell you domain My.....net and if you want to buy, please reply.

WHAT I DO WRONG?

looks like they own it already ....
 
0
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0
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[
I contact owners of other My... .NET domains but silence, no reply.
What I wrote in emails below:

Hello.

You are owner of My.....net and I am owner of My.....net and I'm selling it.

If you want to buy this domain, please let me know.

Hello.

My name is Igor; I owner of My....net. I email you as you have My.....net

So I want to sell you domain My.....net and if you want to buy, please reply.

WHAT I DO WRONG?

Your email looks kinda informal -- you should consider restructuring the email, maybe.

But the thing is, cold emails often get disregarded as SPAM or, ignored from my own marketing experience, that's almost 90% of the time. You can't really say if that email ended up some where in their SPAM section, or, they just ignored it -- if 100% sure they are interested, lookup their VP of marketing on linkedIn and ask them if they are interested in your domain. Be prepared for a BIG NOOO, or, a neutral response besides. You need to keep following up as well, if you sense their interest.


Btw, in the next couple months,

I am planning to do some serious outbound marketing, an A/B testing which will involve 2 types of outbound emails -- long & short body (w/ 2 different Subject lines). If I succeed will create a post, if not will still share my experience. Also, will try out common Bulk Leads tools. Feel free to suggest if you know any good bulk leads tools for marketing, will try them out :)
 
Last edited:
3
•••
I have .NET domain with first word [My]
I contact owners of other My... .NET domains but silence, no reply.
What I wrote in emails below:

Hello.

You are owner of My.....net and I am owner of My.....net and I'm selling it.

If you want to buy this domain, please let me know.

Hello.

My name is Igor; I owner of My....net. I email you as you have My.....net

So I want to sell you domain My.....net and if you want to buy, please reply.

WHAT I DO WRONG?
they also may not be interested, they may not trust you, they may neither have opened your email as they will receive tons of offers every day..
maybe with this covid emergency they prefer to spend their money in other things..
there could be lot of reasons.

i also see an email that is not written grammatically correct, I tend to discard those kind of emails as more often then not they come from spammy automatic systems..
 
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[


Your email looks kinda informal -- you should consider restructuring the email, maybe.

But the thing is, cold emails often get disregarded as SPAM or, ignored from my own marketing experience, that's almost 90% of the time. You can't really say if that email ended up some where in their SPAM section, or, they just ignored it -- if 100% sure they are interested, lookup their VP of marketing on linkedIn and ask them if they are interested in your domain. Be prepared for a BIG NOOO, or, a neutral response besides. You need to keep following up as well, if you sense their interest.


Btw, in the next couple months,

I am planning to do some serious outbound marketing, an A/B testing which will involve 2 types of outbound emails -- long & short body (w/ 2 different Subject lines). If I succeed will create a post, if not will still share my experience. Also, will try out common Bulk Leads tools. Feel free to suggest if you know any good bulk leads tools for marketing, will try them out :)
curious to know your test result also if from my experience the best factors are:

_domain name offered
_prospect savvy/educated enough to domain use/ branding
_price
_timing
 
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i also see an email that is not written grammatically correct,

English is not my first language so I may write maybe wrong in understanding my words. But should you provide an example? How you would write outbound email if you own and want to sell My.... net domain?
 
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English is not my first language so I may write maybe wrong in understanding my words. But should you provide an example? How you would write outbound email if you own and want to sell My.... net domain?

i would need to know who is the enduser to target the right decision maker.
i would need to understand why this domain name can be helpful for them... I prefer customized emails.

I have .NET domain with first word [My]
I contact owners of other My... .NET
taken from your post.. sorry but this sample says nothing to me.
I don't wanna be rude.. sorry if i appear like that
 
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