What should GoDaddy change its name to!

[oldtimer]

We are taking Confederate statues out of public areas in most places and we have made some Nazis materials illegal because they are offensive to some people and belong to an era that is best to be left behind, but amazingly some people still want to keep the Daddy name even though it might be politically incorrect and offensive to a lot of people.

Before the over 700 GoDaddy employees who are active members here go on the offensive I would like to ask them how long they think they can keep up with this double standard and what better time to think of a new name for one of the leading companies in the domain Industry to change its name to than right now that we are at the start of a whole new era of empowering people as domain and website owners.

So as a community of domaining and branding experts what do you all think is the best name for Godaddy to switch to.

Thread Rules: Keep all comments and suggestions professional, respectful, constructive, and on the politically correct side. This thread is not meant for the purpose of making fun of, attacking, or demeaning any person or company and as such there is zero tolerance for any rude, insulting, and unprofessional language and behavior or underhanded tactics to undermine the integrity of this thread and its value to the NamePros community and the domain Industry at large.

IMO

 

[JB Lions]

I like Godaddy as a registrar and have used them for many years now, it's the name that I find that has come to the end of its use as we are entering a new era of tolerance and understanding in the World.

I recommend switching to a name that shows enlightenment and that emphasis on equal opportunity and respect for all.

IMO

They have been doing that. Look at the home page. Look how their advertising has changed over the years, used to be pretty raunchy back in the day. There are plenty of women that use GoDaddy for a variety of business purposes.

Just checking out their guide page, probably some of the most diverse advertising:

hit refresh, 5 or 6 different people, tell me what you see
https://www.godaddy.com/help

All their advertising is exactly what you want. Diverse, equal opportunity, worldly etc. Click around the site. I have no idea about their employees but at least in the advertising aspect, you can't show me another registrar that matches it. From the people they use, the logo, the colors etc.

 

[Samer]

It's disappointing that the Mods whom I am very sure are monitoring this thread every second are allowing personal attacks and off topic posts and references to continue.

I guess we can never have a professional discussion on NsmePros.

PS: Oldtimer is a personal name that I have the right to choose as my username and it refers to wisdom and experience.

IMO

hope i was one of the more respectful ones. yours was one of more polarizing opinions, but your intentions were pure.

i assume @oldtimer is symbolic of ur age,
no personal shots, oldtimer, saddens me, but i would never call out; hope not intended at me

Keep on empowering name’s not offensive, but we can respectfully disagree

 

[DomainBarracksRob]

I like Godaddy as a registrar and have used them for many years now, it's the name that I find that has come to the end of its use as we are entering a new era of tolerance and understanding in the World.

I recommend switching to a name that shows enlightenment and that emphasis on equal opportunity and respect for all.

IMO

“ new era of tolerance “ is the rest of the world constantly having to hed and cater at the barrage of complaints of “ self opinionated “ matters and have to decide which side to pamper.


I recommend not taking offense to everything little thing and get on with life. Not everyone is going to see things the same or agree and that doesn’t mean we as a population should just cater to those that “complain” more”.

“In life you’re either going somewhere, or you’re in the way of someone whom is”- Les Brown

This kind of stuff complaining is useless time consuming at its best. Really just emotionally draining for you.

That fact This name /Pharse GoDaddy causes you so much fragile emotional upset is concernining...THAT is the root issue that needs looked at, and not the name itself.

I wish you luck,health, and happiness in your journey. Your issue is within.

 

[7363824]

Two things I always try to do that are applicable here...

1. Don't take offense.
2. Don't cause offense.

Taking offense has become more popular and common sadly. But I don't view that as any sort of progress that should be encouraged.

 

[Windoms]

Two things I always try to do that are applicable here...

1. Don't take offense.
2. Don't cause offense.

Yes and please don't take it personal (dont be sad), the situation made me laugh so I was being funny.

@oldtimer is in trouble

I guess they're having popcorn and koolaid lol.


You started it being gloomy about nazis and godaddy lol

 

[MadAboutDomains]

Luckily brands and companies can evolve despite their past misgivings because they are fluid and not operated by a single person.

What was once presented in one form can transform into another thing under the same name. Interpreting a brand by what once was presented in one way that could now be deemed to be not inclusive is unwise especially when it is interpreted without wider context.

A name doesn't make the company inherently non-inclusive, however the way they conduct business could. It's clear to me that as a business they are inclusive, they aren't how they used to portray themselves - it isn't a gender centric brand despite having the word Daddy in the name. I guage this from those at the company that I have had dealings with having been a customer for years and other culture related pages on their site like https://careers.godaddy.com/culture

There's no use insisting that a name that stood for something still stands for something that it doesn't. You're also taking something arguably positive and insisting that it's negative instead of interpreting it positively.

Imho

 

[Internet.Domains]

It's clear to me that as a business they are inclusive

I would argue that when GD tried to turn around from the sexist stereotype that they took it too far, enough to where they seemed anti-Male. They tried to spread equality, but it was too excessive to be true equality.

They have changed their message since being very anti-Male in most recent times. Previously everything was about being female. Now it's more balanced.

 

[branding]

Just my 2 cents and then I'm out, I respect @oldtimer because he's one of the sanest people around, trying to make the world a better place. Respect!

Still I prefer my daughter to refer to me as daddy instead of person, parent , provider or whatever. There will always be gender inequality. In the end of the day,we are not equal. Anybody disagreeing should study biology a bit more.

 

[.X.]

ExpensiveRegister.com

 

[Internet.Domains]

Just my 2 cents and then I'm out, I respect @oldtimer because he's one of the sanest people around, trying to make the world a better place. Respect!

Still I prefer my daughter to refer to me as daddy instead of person, parent , provider or whatever. There will always be gender inequality. In the end of the day,we are not equal. Anybody disagreeing should study biology a bit more.

Most women want to be valued for their character, values, personality, etc., not their anatomy. The media and the leftist society would like you to think it's all about the anatomy.

 

[oldtimer]

Anyways thanks to all those who have contributed to this discussion in a professional manner and I have much respect for them even if they have opposing views from me, but I have zero respect for those who want to attack me personally because I have brought up a legitimate concern about Go + Daddy being outdated and belonging to an era that is best be left behind.

And once more I emphasis on the fact that it's a mistake to compare the politically incorrect Go + Daddy in the context of empowering all the People with using the words Mommy or Daddy at home by themselves.

IMO

 

[Internet.Domains]

I have zero respect for those who want to attack me personally because I have brought up a legitimate concern about Go + Daddy being outdated and belonging to an era that is best to be left behind.

Fair enough. As a Daddy I suppose I could take it personally when you say, "outdated and belonging to an era that is best to be left behind."

 

[oldtimer]

Fair enough. As a Daddy I suppose I could take it personally when you say, "outdated and belonging to an era that is best to be left behind."

You seem to have ignored what I just said as far as emphasising on the fact that it's a mistake to compare the politically incorrect Go + Daddy in the context of empowering all the People with using the words Mommy or Daddy at home by themselves.

IMO

 

[MadAboutDomains]

You seem to have ignored what I just said as far as emphasising on the fact that it's a mistake to compare the politically incorrect Go + Daddy in the context of empowering all the People with using the words Mommy or Daddy at home by themselves.

IMO

I'm sorry but Go + Daddy isn't politically incorrect. In fact it's pretty meaningless and ambiguous.

 

[Internet.Domains]

You seem to have ignored what I just said as far as emphasising on the fact that it's a mistake to compare the politically incorrect Go + Daddy in the context of empowering all the People with using the words Mommy or Daddy at home by themselves.

IMO

I didn't ignore anything. In fact you seem to be ignoring the fact that you are attempting to redefine "Daddy" as a word that can be used offensively.

 

[branding]

Most women want to be valued for their character, values, personality, etc., not their anatomy. The media and the leftist society would like you to think it's all about the anatomy.

My wife definitely agrees so do I actually but the difference between man and woman remain. I could (most probably) never have gone through all the hardships and complications my wife has gone through being in labour and giving birth to our daughter.

Both sexes have their upsides and downsides. There's no point in denying that yet one doesn't make either superior to the other.

 

[JB Lions]

You seem to have ignored what I just said as far as emphasising on the fact that it's a mistake to compare the politically incorrect Go + Daddy in the context of empowering all the People with using the words Mommy or Daddy at home by themselves.

IMO

The name doesn't disadvantage women. I can't recall even 1 woman on these forums or elsewhere saying the name is causing them a disadvantage, they won't use GoDaddy because of the name etc.

Maybe we should change NamePros since it causes a disadvantage to newbies.

 

[Internet.Domains]

My wife definitely agrees so do I actually but the difference between man and woman remain. I could (most probably) never have gone through all the hardships and complications my wife has gone through being in labour and giving birth to our daughter.

Both sexes have their upsides and downsides. There's no point in denying that yet one doesn't make the either superior to the other.

Bingo! We should celebrate and honor the differences. We should not make one more inferior.

 

[Internet.Domains]

The name doesn't disadvantage women. I can't recall even 1 woman on these forums or elsewhere saying the name is causing them a disadvantage, they won't use GoDaddy because of the name etc.

Maybe we should change NamePros since it causes a disadvantage to newbies.

I will celebrate that JB and I agree!

 

[oldtimer]

I didn't ignore anything. In fact you seem to be ignoring the fact that you are attempting to redefine "Daddy" as a word that can be used offensively.

Now you are twisting my words,

I have been saying all along that when you combine the word Daddy with Go you are leaving a lot of people out if the goal is to empower everyone through owning domain names and websites. I have explained to you on several occasions now that I have no objection if you want to be referred to as Mommy or Daddy in your home.

IMO

 

[Internet.Domains]

Now you are twisting my words,

No. You are twisting the word "Daddy" to mean something it's not.

 

[oldtimer]

No. You are twisting the word "Daddy" to mean something it's not.

Again I have nothing against the word Daddy or Mommy being used in the proper context at home, it's when you add the word Go which is supposed to be a motivational and a call to action word to the word Daddy which then leaves a big portion of the population out when it comes to empowering all the people through owning domain names and websites.

IMO

 

[Internet.Domains]

I have nothing against the word Daddy or Mommy being used in the proper context at home,

Theres nothing offensive about the term, it shouldn't be held to only being used in the home. It should be used outside of the home with no prejudice.

it's when you add the word Go which is supposed to be a motivational and a call to action word

So if the word "Go" is a call to action, what's wrong with the innocence of the word "Daddy"?

when it comes to empowering all the people

There are many businesses named after female names, should those be changed? Are those fair?

 

[frank-germany]

There are many businesses named after female names, should those be changed? Are those fair?

how about "Alice in Wonderland"
no boys allowed in Wonderland?

unfair advantage of girls?

come on

 

[Internet.Domains]

how about "Alie in Wonderland"
no boys allowed in Wonderland?

unfair advantage of girls?

come on

I bought some furniture from Ashley Furniture. Am I supposed to be left out and offended? Maybe not use it?