Dynadot

discuss Brand name testing for Anonymous Smart Search aggregator

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Which names do you prefer for an Anonymous Smart Search engine?

  • 1st

    SearchIt.com

    60 
    votes
    40.8%
  • 2nd

    Toki.com

    38 
    votes
    25.9%
  • 3rd

    Decrawl.com

    27 
    votes
    18.4%
  • 4th

    Searchful.com

    votes
    5.4%
  • 5th (tie)

    Incogne.com

    votes
    4.8%
  • 5th (tie)

    Vesh.com

    votes
    4.8%
  • 5th (tie)

    Unicrawl.com

    votes
    4.8%
  • 6th

    AskSite.com

    votes
    4.1%
  • 7th

    Brung.com

    votes
    3.4%
  • 8th (tie)

    Searchcow.com

    votes
    2.7%
  • 8th (tie)

    NetNut.com

    votes
    2.7%
  • 9th (tie)

    Updig.com

    votes
    2.0%
  • 9th (tie)

    Jaroo.com

    votes
    2.0%
  • 9th (tie)

    Yoxt.com

    votes
    2.0%
  • 9th (tie)

    Lookue.com

    votes
    2.0%
  • 10th

    Qhain.com

    votes
    1.4%
  • 11th

    Zuwk.com

    vote
    0.7%

Rob Monster

Founder of EpikTop Member
Epik Founder
Impact
18,389
Epik has been developing a series of new platforms including Anonymize.com, Armored.net, Us.Tv, Watchmask.com, and more on the way.

Recently, Epik has been developing an Anonymous Smart Search aggregator. This new brand is intended to power an alternative to Google.com, Bing.com and DuckDuckGo as a domainer-friendly and censorship-light search engine. You can see a preview here. We have also been inviting name suggestions here.

This is a poll of a reduced set of submitted candidates to screen for the top-4 to be poll-tested outside of NamePros to select the finalist.
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
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Don’t cows move slow, and mosey around, that is the image I get? A leisurely search engine.

Yes, Exactly! It invokes a nice relaxing image. Very innocuous, friendly even.
 
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Show attachment 127056 Show attachment 127057 Show attachment 127055 Show attachment 127054

Yes, Exactly! It invokes a nice relaxing image. Very innocuous, friendly even.
Maybe cowcowgo

Some interesting choices, but we all know who owns the search engine market,
Obviously the money here is going to be on the anonymous etc... features within the search, the name should identify that aspect of it.

So many search engines have come, and gone, it’s really hard to gain traction in the space. You have to bring something that others can’t offer, or do something better.
 
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Maybe cowcowgo

Some interesting choices, but we all know who owns the search engine market,
Obviously the money here is going to be on the anonymous etc... features within the search, the name should identify that aspect of it.

So many search engines have come, and gone, it’s really hard to gain traction in the space. You have to bring something that others can’t offer, or do something better.

upload_2019-8-22_10-9-29.png upload_2019-8-22_10-28-24.png
Almost the same font as duck duck go ^^ :whistle::xf.grin:
(Edit : new logo, you can click on it to see it bigger)
 
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No.1 Toki
No.2 Searchit
No.3 Searchful
 
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I voted for SearchIt.com , seems to be the obvious choice imo...
 
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A very important question is who is the target end user market?

Is it just the small sub-set of people who are heavily into Alt-Tech? Or do you want to reach out to the much larger global audience where the majority of people don't know and don't care about terms such as decentralisation etc?

If it's the later (which I think ultimately should be if you want the most possible users), then that really disqualifies DeCrawl and Incogne, which I unfortunately would say aren't the best of brands to begin with,

While it's fun to have animal imagery, SearchCow will end up sharing namespace with internet heavyweight Tucows.

I really like Toki as a brand. Seems a bit of a shame it doesn't already have a home in the crypto space (Tokens) .. seems like the absolutely perfect name for a crypto mascot! Some could argue that it doesn't quite pass the radio test (Toky, Tokie, Tockie, Tokey, etc), but the brevity of 4 characters really offsets that a lot and it is quite memorable and phonetically strong

Without listing them all, the phonetics of many of the brandables just aren't very strong enough to ever get viral traction in a niche that's already very established with huge brands.

Jaroo is one of the exceptions to that and actually is nice and clear. I have several 5L brandables with double "oo" as I like the logo potential of using eyes or a smiley.

I really liked your requirement of having the brand sound like a verb .. I thought it was extremely smart and forward looking ... unfortunately almost all of the candidates fail that test.

One of the few that doesn't is Vesh .. although unfortunately the phonetics of that make it something to reconsider .. lol .. "Vesh it" > "Veshit" > "Veh-Sh*t"

That bring us to "Search It" .. a very strong choice IMO. Although one big factor to consider is that it will never be trademarkable in the context of a search engine. Meaning that you will never be able to stop Google or anyone else from advertising "Search-It on Google". However, owning the trademark isn't an absolute must depending on the context and your business objectives. Almost all "Keyword Domains" have that same issue, but that doesn't stop many from doing extremely well. Also, because it is overly generic and so exact on what you're doing, as a brand, you'd pretty much always need to use the full "SearchIt.com", making it a little longer than you were hoping for. Again though, the domain is so specific that the overall benefits could outshine the little issues against it.


Overall I'd say by far the 2 best choices (in no particular order) are SearchIt and Toki. I'm really sorry to everyone else, but the rest really don't come anywhere close. Forced to choose a 3rd would actually be Jaroo mainly because the other choices really aren't strong phonetically or for other important reasons. If your target audience is exclusively those deeply into Alt-Tech then I suppose DeCrawl could be something to consider, but to someone even middle ground in Alt-Tech awareness, the "De" is a negative and at first I really didn't even get the significance of the name until I saw someone talk about it above.
 
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Voted for SearchIt.com but I like Toki and Searchful as well!
 
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Koadle

Would of been great name
 
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Vesh.com in our opinion.
 
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The name I vote got the maximum number of votes.😁
 
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Incogne .... sounds best for incognito mode, which is the main purpose for forming anonymous search engine :)
 
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Ategy .. Like the response
What I think everyone forgets..This is a bunch of domain people and the reasoning behind all of this is a selection of the easiest and most likely to be branded in all aspects.. Google and Bing are easy to remember and have a ring to them..Cool names to use, easy for a logo etc etc., there for while searchit.com is the keyword favorite it will not in any way be cool sounding and is so generic that the other search engines will always dominate it, no matter what you do.

Ategy brings up another very important item in trademark..There is no way searchit.com will be a trademark and if you dont protect your brand, whats the point. Because whether you like it or not, it must be a brand and trademarked...Thats not even including the advertising aspect and the cool factor when using or describing it. In todays world that really matters for a name.

Toki and Jaroo meet those expectation, hands down

Good luck to everyone
 
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A very important question is who is the target end user market?

Is it just the small sub-set of people who are heavily into Alt-Tech? Or do you want to reach out to the much larger global audience where the majority of people don't know and don't care about terms such as decentralisation etc?

If it's the later (which I think ultimately should be if you want the most possible users), then that really disqualifies DeCrawl and Incogne, which I unfortunately would say aren't the best of brands to begin with,

While it's fun to have animal imagery, SearchCow will end up sharing namespace with internet heavyweight Tucows.

I really like Toki as a brand. Seems a bit of a shame it doesn't already have a home in the crypto space (Tokens) .. seems like the absolutely perfect name for a crypto mascot! Some could argue that it doesn't quite pass the radio test (Toky, Tokie, Tockie, Tokey, etc), but the brevity of 4 characters really offsets that a lot and it is quite memorable and phonetically strong

Without listing them all, the phonetics of many of the brandables just aren't very strong enough to ever get viral traction in a niche that's already very established with huge brands.

Jaroo is one of the exceptions to that and actually is nice and clear. I have several 5L brandables with double "oo" as I like the logo potential of using eyes or a smiley.

I really liked your requirement of having the brand sound like a verb .. I thought it was extremely smart and forward looking ... unfortunately almost all of the candidates fail that test.

One of the few that doesn't is Vesh .. although unfortunately the phonetics of that make it something to reconsider .. lol .. "Vesh it" > "Vesh*t" > "Veh-Sh*t"

That bring us to "Search It" .. a very strong choice IMO. Although one big factor to consider is that it will never be trademarkable in the context of a search engine. Meaning that you will never be able to stop Google or anyone else from advertising "Search-It on Google". However, owning the trademark isn't an absolute must depending on the context and your business objectives. Almost all "Keyword Domains" have that same issue, but that doesn't stop many from doing extremely well. Also, because it is overly generic and so exact on what you're doing, as a brand, you'd pretty much always need to use the full "SearchIt.com", making it a little longer than you were hoping for. Again though, the domain is so specific that the overall benefits could outshine the little issues against it.


Overall I'd say by far the 2 best choices (in no particular order) are SearchIt and Toki. I'm really sorry to everyone else, but the rest really don't come anywhere close. Forced to choose a 3rd would actually be Jaroo mainly because the other choices really aren't strong phonetically or for other important reasons. If your target audience is exclusively those deeply into Alt-Tech then I suppose DeCrawl could be something to consider, but to someone even middle ground in Alt-Tech awareness, the "De" is a negative and at first I really didn't even get the significance of the name until I saw someone talk about it above.

Nice analysis @Ategy.com

Good points to think about..

I also sent Querch.com
(Query+Search) as one of names... I thought it sounds well to say ''Querch it..."

Other names..
Incogne
Incognod
Incognode

Hope best one wins !!

Thanks,
Ravi
 
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With a good marketing push, Toki could become known - but there are others already using the name, from Japanese whiskey and restaurants to a game on Nintendo Switch.
toki.jpg
 
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Can we get back to telling people "How about you Search It" instead of "How about you Google It" :xf.smile:

I like searchit

Imo
 
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This is a poll of a reduced set of submitted candidates to screen for the top-4 to be poll-tested outside of NamePros to select the finalist.

I assume submission time is over?

Had I know the finalists would not be posted here I would have submitted a name or two.
 
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Some could argue that it doesn't quite pass the radio test (Toky, Tokie, Tockie, Tokey, etc), but the brevity of 4 characters really offsets that a lot and it is quite memorable and phonetically strong

I like toki com, but also was thinking along similar train
depending on how it's pronounced, initially that may open door to traffic loss, due to typos.

searchit com seems like a good option, as it's the most commonly used phase, describing the action of enquiry thru a search engine.

though, trying to tell someone to "search it at searchit.com"... they may ask. "go where to search it"? :)
that's if, they don't get it, that search it.com is the domain name of the search engine

imo...
 
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Not wanting to be classified as a negative nelly, I will not list why I don't like a particular name (unnecessary to cast aspersions on another persons selection/name). I will simply say, of the names offered, SearchIt is the best.
 
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If passing the radio test is important - and I don't think any domain 100% passes this test - toki could easily be confused with toky, tokey, tokie, tokee, and any similar name that has a Q in place of the K.

Of course, "google" doesn't pass the radio test either and they've done alright with it.
 
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Searchit. It's a no-brainer. The brandables are nice but all come with issues of their own.
 
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