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discuss What makes for a good brandable domain ? Showcase your brandables here

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With thousands of startups needing a name for their new company and many more existing businesses also branching out all the time and needing names for their new line of products and services it seems that brandable domains is one of the areas that could be very beneficial to domainers both old and new and deserves to be explored further.

Below are a few points of discussion to get this thread started, if I have left something important out please let me know so that it can be added to them. If you have any tips or advice about brandable domains please feel free to share them with the rest of us.


1-What is a brandable domain.

2-How many different types of brandable domains are there and is one type better than the others.

3-What makes a brandable domain stand out amongst thousands of others.

4-What is the optimum length for a brandable domain, how long can a brandable domain be and still qualify as being a good choice.

5-What types of brandable domains are most desired by startups and existing businesses.

6-What is the best way to find brandable domains.

7-What is the best way to sell brandable domains.


Attention Newbies: It's probably best to first hear what some of the more experienced domainers have to say about this subject before you consider getting any domains, and even then it's probably best to experiment with just a few domains at a time. You should be able to sell one domain and then use the proceeds from that sale to get more domains, if you cannot even sell one domain then you are doing something wrong and need to adjust your strategy. IMO
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
brandbucket released some basic info on what brandables sell best;

2 keywords vs 1 or more

.com's sell best of course. people know it well

totally made up invented words dont do that well. 3/4 of the sales were keyword vs invented.people like words they already know its harder to recall invented words!

2+ years avge to sell a domain from bb site

some good info to know
Artstar...i've been naming businesses since college in 1968 (fifty one years ago). Like someone said earlier in this thread, there are thousands of good names that never sell, mostly due to lack of exposure:xf.frown: End users have never heard of names like BrandBucket, Brandpa, Flippa, Uniregistry, Afternic, Affilias or Sedo. Before I learned about this industry just 18 months ago, I'd only heard of Network Solutions and Go Daddy. I know for a FACT, the "average" business person doesn't know this industry exists, thus the reason I see a HUGE opportunity:xf.wink:

Just a few minutes ago I hand registered the domain StealthLegal(.)com and according to GD it's valued at $1,778...and as a comparison GD shows RocketLegal sold for $17,000(y) "Stealth" and "Legal" are both considered keywords with "stealth" valued at $1,874 and "Legal" valued at $1,845. I wonder if Brand Bucket would try to hawk my domain to graduate students at Harvard or Princeton law schools...duh:xf.rolleyes:

I also just registered, StealthAeronautics(.)com...that GD values at $1,209. Stealth and Aeronautics go together like "fish and chips" or "salt and pepper", and they're both key words. Other than this domain being a little long-18 letters, what aerospace contractor or aerospace engineer wouldn't like to own a business named Stealth Aeronautics. Anyone suppose companies like Uniregistry or Sedo would take a name like this to NASA or Purdue that has the most prestigious aeronautical school in the world? (Neil Armstrong the first man on the moon went to Purdue).

That's all I got...Cheers!



..
 
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Just a few minutes ago I hand registered the domain StealthLegal(.)com and according to GD it's valued at $1,778...and as a comparison GD shows RocketLegal sold for $17,000(y) "Stealth" and "Legal" are both considered keywords with "stealth" valued at $1,874 and "Legal" valued at $1,845. I wonder if Brand Bucket would try to hawk my domain to graduate students at Harvard or Princeton law schools...duh:xf.rolleyes:

I kind of like Stealth Legal. It is a pretty memorable domain and the terms fit well together.
It is one I could see an end user being interested in. (StealthLaw is developed)

I would consider Rocket Legal a better brand, but it sold for a high price for a reason.

Brad
 
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I kind of like Stealth Legal. It is a pretty memorable domain and the terms fit well together.
It is one I could see an end user being interested in. (StealthLaw is developed)

I would consider Rocket Legal a better brand, but it sold for a high price for a reason.

Brad
Well thank you Brad...RocketMortgage is probably the biggest brand using the keyword "Rocket", but what's interesting is that it only sold for $1,500 according to GD while RocketLoan sold for $4500....go figure? Interesting too, RocketMortgage is owned by Quicken.
 
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I like it...is 9-28 a poker game like 7-27? If it is...i see where 727Casino and Casino727 are available. I own HarborFrontCasino for when a Casino comes to my area, but while I'm here, this is my latest reg;

GlobalBKS
"Best Kept Secret"

 
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Where there is beauty in the eyes of the beholder, there is also brand interest in the eyes of a new start-up.

In translation, where one may find LoveLife.com the perfect Generic-Dictionary-Statement-Brand that works perfectly for their keyword targeted campaign online, another may find LuvLife.com the perfect Creative+Word-Statement-Brand that works perfectly for their brick-n-mortar and online campaigns (Both).

The psychology behind both brand directions is the same and will resonate in it's development and rich content to express it clearly to the consumer.

Sometimes a new brand can come down to a simple choice of whether or not a start-up wants to go the more unique branding route or the more digestible and translatable generic branding route.

If you look at established brands running campaign spin-off's or product/service geared generic campaigns that feed their primary brand leads (Online anyways) it usually translates to a generic word or phrase asset, whereas, the more creative spins end up primary umbrella brands down the road in the long run game.

Ironically, down the road, those creative brands, start investing in generic brands too, to run similar campaigns they witnessed big primary brands using in the past, when they were just starting out.

So, I suppose, the moral of the story here is that a creative brand, while maintaining the same psychological make-up as a generic brand once fleshed out with a clear message, is that the advantage of authority, sits better with the creative brand than the generic brand, unless it has clear association to the creative brand in the generic message.

This is just considering the psychology of a brand in the subconscious of the consumer.

Ask yourself, Does one find more authority In "Nike" or "GoodShoes"? Does one find more instant trust in "DeliciousPizza" or "PizzaHut"?

Now, ask yourself, if GoodShoes had the Nike umbrella brand backing it and had clear association on GoodShoes.com that Nike owned it, would you trust GoodShoes more than if Nike didn't clearly back it? Same question for DeliciousPizza. If it clearly showed PizzaHut owned/operated/backed it, would you feel safer using your credit card on the site?

It's nice to see the message of what we desire generically, but does that really translate to authority, evoking enough trust that you use your credit card in their shopping cart, online?

At the end of the day, one has about 6 seconds once a visitor hits your website to peak their interest and a total of 14 seconds to gain enough trust that they may want to consider buying something from you. The brand itself, may end up being the deciding factor as to whether or not a visitor orders their shoes from GoodShoes or goes back to Nike to buy them.

The twist here, is that if you have enough capital, you can make any brand authoritative (Generic or creative). For a start-up, this may also be a big deciding factor in their budget.

At any rate, that's just my opinion. Everyone has a different opinion and you're right, the opinion of what is beautiful and brandable is truly in the eyes of the beholder/start-up them self, coupled with the available capital they have to back their vision and push through with it.

Eric....your post just inspired;

BrandWik

i plan for this name to be a compliment to DomainGourmet, however for a marketplace I see Brand
Wik being the better "Go to" site. Somewhere along the way I think you compared my creative genes to yours, or was that yours to mine:xf.wink: The graphic gene in me see's the "i" in Wik being dotted with a "flame" like from a candle wick..

Eric...looking at BrandBucket and Brandpa, I'm not sure BrandWik needs a "tagline". What do you think?
Thanks,
 
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Eric....your post just inspired;

BrandWik

i plan for this name to be a compliment to DomainGourmet, however for a marketplace I see Brand
Wik being the better "Go to" site. Somewhere along the way I think you compared my creative genes to yours, or was that yours to mine:xf.wink: The graphic gene in me see's the "i" in Wik being dotted with a "flame" like from a candle wick..

Eric...looking at BrandBucket and Brandpa, I'm not sure BrandWik needs a "tagline". What do you think?
Thanks,
A tagline/slogan is not always needed but is a great asset to have for your PR/Marketing message that helps the consumer translate, relate, or digest the purpose/usage of the brand.

The tagline/slogan will depend on the direction you take it.

For example:
  • BrandWik - Igniting your creative desires - A brand consulting agency building brands from the ground up
  • BrandWik - Branding Strategies Defined - A Wikipedia of brands, why they chose them, how they marketed them, and the strategies they used to make them successful.
There are many other creative ways the brand can go, but that should give an idea.

Good luck with it. ;)
 
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S M E E Z O . C O M.jpg
 
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BrandWik - Branding Strategies Defined - A Wikipedia of brands, why they chose them, how they marketed them, and the strategies they used to make them successful.

Sounds like a winner!
 
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Sounds like a winner!

not sure if you or Eric are golfers, but while watching the US Open at Pebble Beach I saw where the PGA is seriously promoting playing just nine holes of golf. I play in a nine hole league every Tuesday night. It appears that the PGA may own Play9.com and someone else owns Playnine.com, however I was able to reg Play9ine.com and 9ineHole.com.

If you happen to shoot nine ball in the game of pool...i also just reg'd 9ineBall.com

Good Brandables? I don't know, but I luv this game:xf.wink:
 
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I know its a few years old and jokey but the 5 core values mentioned still hold true in what makes a good brandable domain.....
TITO LOVELOGO.png
 
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I know its a few years old and jokey but the 5 core values mentioned still hold true in what makes a good brandable domain.....
Tito...that's "good stuff", or should I say "good sh*t":xf.wink: They're both short, pronounceable, memorable, good word(s), and catchy...the only thing better might be "good catch" ....now there's a brand that's both good and catchy. What do you stink Tito? You do come from a family of thinkers stinkers, right?

A serious question Tito, is "short" relative?
 
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With thousands of startups needing a name for their new company and many more existing businesses also branching out all the time and needing names for their new line of products and services it seems that brandable domains is one of the areas that could be very beneficial to domainers both old and new and deserves to be explored further.

Below are a few points of discussion to get this thread started, if I have left something important out please let me know so that it can be added to them. If you have any tips or advice about brandable domains please feel free to share them with the rest of us.


1-What is a brandable domain.

2-How many different types of brandable domains are there and is one type better than the others.

3-What makes a brandable domain stand out amongst thousands of others.

4-What is the optimum length for a brandable domain, how long can a brandable domain be and still qualify as being a good choice.

5-What types of brandable domains are most desired by startups and existing businesses.

6-What is the best way to find brandable domains.

7-What is the best way to sell brandable domains.


Attention Newbies: It's probably best to first hear what some of the more experienced domainers have to say about this subject before you consider getting any domains, and even then it's probably best to experiment with just a few domains at a time. You should be able to sell one domain and then use the proceeds from that sale to get more domains, if you cannot even sell one domain then you are doing something wrong and need to adjust your strategy. IMO
Hey oldtimer...this is so much fun I can hardly stand it. Brandables to me are domains that can be used for business and monetization. I reg'd these two today that have unlimited potential for business:

Heavenly9.com

and

BrandPlusPlus.com

Heavenly9 can be used as an amateur nine hole membership to public and private golf clubs around the globe. With golf worldwide being a hundred billion dollar industry, why wouldn't one in a thousand want to "Just Play Nine?

Moving on to BrandPlusPlus.com....after almost 11 years of continuous registration why do you suppose someone let this lapse? Realizing the keyword "plus" is valued at $1,950, how could one resist?
 
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This is such a subjective market and risky. You could hold a name for years without any offers and never sell it or you pick one up and sell it for a huge profit weeks later. So if you don't have patience or the money to wait it out this market is not the right one. Resellers barely touch them (unless they are clear gems) because of the low liquidity potential. So most resellers would only buy if they can grab a deal, usually pennies on the dollar.
Usually there is no parking revenue so holding 100's of these names could get expensive.

Here are some things to look for when buying brandables;

- Does it make sense, is there a partial word or meaning in it, like a bido, fiverr, digg, etc.

- "Radio test" some buyers want to be able to say the name without spelling it (note: only some, not all want this)

- Shorter the better

- pronounceable is a must

- random 5 and 6 letter combinations don't constitute a brandable name

- There is no expert in this game as the only expert is the end user who likes your name. So if someone gives you their opinion its just their opinion and how they see the value in names. one mans treasure is another mans junk.

- best acid test; before buying a name, think to yourself "would I personally use this name myself to build a site" if the answer is no then don't buy it.

- trying to hand reg a few letter combinations thinking they would make a good brandable name will leave you poor.

- if you want quality names be prepared to pay more for them.

- look at the past sales and see what people want.

- the bulk of goodbrandable names will sell in the $x,xxx range. crap one's will never sell and awesome names could fetch any price.

- if you are starting out its always good to find a few peers you can bounce the name ideas off of to see if they have potential. Its always good to get more than one opinion within and outside the domain industry.

First, i don't buy brandables, I create brandables. How so? Generally I create a brandable for a business model I have in mind. Take for instance; BrandAbs.com that I just created last week following Heavenly9.com. I created BrandAbs after meeting Greg Plitt's father at the gym last week. You may ask yourself who the heck is Greg Plitt? Unfortunately Greg Plitt Jr was killed tragically at the age of 37 by a train while shooting a commercial in Hollywood in 2015. Greg wrestled at West Point, went on to become an Army Ranger and a Captain in the Army, and led 180 soldiers. And this was just the beginning of his extraordinary life. The fact that he probably had the most fabulous Abs of any man anywhere in the world was just one of the many reasons I created BrandAbs.com Go to his website GregPlitt.com to learn more about Greg and how he was a pretty special guy.

While keying this I just drifted back to my GD search screen to see if GrandAbs.com was available, and it was...so voila! Actually I almost started a business five years ago called BeerBellyAbs.com, but it never got beyond the idea stage.

Cheers everyone!
 
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ShoeShac // com
(Pronounced shoeshack)

Crudica //com
(Pronounced crudika)

Botzila //com

KannaBliz //com

Moouv // com
( Obviously pronounced move. Short and memorable. Ideal for realestate)

Rankinz //com

ToyStox //com
 
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TokenFundy.com

TokenFund is for sale in Asia and no company named TokenFund/y
 
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TokenFundy.com
Blockchain.gripe
LibraAssociation.com.au
LibraAssiciationCouncil.com
Assetized.com
Equitizing.co.
Babblement.com
Colossalize.com
Rockmelons.com
Sexualised.com
ijoby.com
Super-Annuation.com
SuperannuationCenter.com
GrandDuchyofLuxembourg.com - Official country name

I guess these are pretty brandable. Some single English words in there too.

I guess mixing words/ compound names like SmartChain or BlockLink. Each one has two words in it.
I think this is pretty hot right now.
 
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There are millions of brandable style domains registered and few if any ever sell because they are never seen. Naming a company is very complex and a true art form and most in the business world are clueless how to come up with a great brand name so they seek out sites like Brandbucket. If you are new to this game don't waste your money regging a bunch of names because they will never ever be seen by anyone. Its a rarity to come up with a great 5, 6, or 7 letter domain and then for an end user to come up with that exact same name and seek you out to buy it. Not going to happen or very rare. If Brandbucket accepts your name you have a chance of selling it. A chance not a guarantee and first the name has to be accepted by them which is rare in itself. With around 12 million 5 letter combinations, 310 million 6 letter combinations and 8 billion 7 letter combinations you can see how easy it is for that fantastic name you just came up with to get lost in the sea of massive amounts of short domain names. There are easier ways to make money in this business.


How and what is brand bucket? Would TokenFundy be accepted?
 
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Q r e p a . c o m
i q i l y . c o m
c b d c l u e . c o m
d o l l a r i t y . c o m
i n s t a c y . c o m
i n s t a r e l a y . c o m
j o l l y m a x . c o m
e p r o n g . c o m
h e m p i n t a k e . c o m
 
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POTDOT.CO

Short , Sweet
 
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Getting back to the topic of this thread, What makes for a good brandable domain? Seriously, the answer to that question is "one that works". Recently I came up with BrandWik.com. and Eric Lyon, one of NP's "Super Moderator's" did me a huge favor by commenting on it. And to think, I didn't have to bribe pay him:xf.wink:

Since, i reg'd WikBrand and WikBrands due to the sex appeal of the non word Wik that can be associated with "igniting" something, or in association with Wiki that gets more exposure than most anything on the internet. Now it's up to me to make it work:xf.eek:
 
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Snolly.com

HdDating.com

Yeelf.com

Zolme.com

Fijack.com

Slimti.com

Subvy.com

Mobky.com
 
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Eubby.com - you be
Was planning on registering this for while but someone just beat me today :(
 
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Getting back to the topic of this thread, What makes for a good brandable domain? Seriously, the answer to that question is "one that works". Recently I came up with BrandWik.com. and Eric Lyon, one of NP's "Super Moderator's" did me a huge favor by commenting on it. And to think, I didn't have to bribe pay him:xf.wink:

Since, i reg'd WikBrand and WikBrands due to the sex appeal of the non word Wik that can be associated with "igniting" something, or in association with Wiki that gets more exposure than most anything on the internet. Now it's up to me to make it work:xf.eek:

Hi
Seems you have meet a partner
I have paywik/com which is live on squaldhelp
I never saw your post before I reg that
Am amazed seeing a different approach to It
I was truly inspired from the word pay and week
Which can easily be pronounced as paywik
Funny enough I looked up paywik on the internet only to see something like this existed and the where even trying out an app
Then I got a mail from someone who also answers paywik after I sampled it on social media
The inquiry if am the owner
I said yes
sine then is been silento :xf.grin:

But now you brought another insight to the word (wik) which I never thought of actually.

I want to ask have you gotten any offer on brandwik since the purchase,
I see is parked at GoDaddy
Why not list it at squadhelp to expose it more
Just a suggestion.
 
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