People really took the mom and pop car dealership and ran with it LOL
That was an example purely for the psychological side of buying.
When you know someone paid $50 for something and they want you to pay $500 for it a short time later, it starts a couple of things, a person gets a little pissed off inside, perhaps jealous and other shit.
Then the person feels like they are getting fucked on the deal.
You have to remember, an end user has no idea of the amount of time and knowledge a domainer spends on getting their inventory, they simply don’t know the process.
So the end user psychology is saying to themself, a domain name costs $10 at the register, so why would I pay someone 10k for it, it is very psychological.
I have had to explain over the phone to end users why I am asking a certain price for a name. Once they understand why, I have never had a problem. Trying to justify pricing by email is a tuff deal, so I always speak to them by phone.