tips Five things you should know about end-users

[infosec3]

Potential buyers or those evasive creatures we call end-users, tend to show certain behavior that, in my opinion, is usually predictable. After hundreds of successful transactions and a few hundred of failed transactions, these are five things I remind myself of when dealing with them.

1. Never get too excited if they say, "I'm interested". The sale has not taken place until you have received the money.

2. If the end-user tells you, "I'll sleep on it and discuss it with my Web person", that end-user is most likely gone forever.

3. If you are asking $900 for the name and the end-user offers you $300 and you accept immediately, without asking him to meet you at $700 or $600, but just accepting his very low offer automatically, he might never again respond to your messages.

4. Most purchases (especially low value names under $1000) are impulsive or emotional. If an end-user responds interested in buying your name for the price you quoted on your communication with him, respond immediately. If you wait until tomorrow, he may change his mind.

5. The more questions an end-user asks, the less probability there is he will buy your domain. Really interested parties rarely ask questions. Up to date, I have never sold a domain name to an end-user who responded asking me for the domain traffic or links.

 

[xynames]

Nice!

But, <3.> and <4.> seem to contradict each other?

 

[infosec3]

Nice!

But, <3.> and <4.> seem to contradict each other?

Explain...

 

[ecomslice]

Greatly appreciated, you get gold star on fridge

 

[Jadenstate]

Thanks, very helpful for the noobs

 

[Argentum]

This rules mostly applies to cheap and mid level domains.

 

[Fancy.domains]

Thanks! Great points made...

 

[DOMAIN ILLUMINATI]

The better you know yourself, the better you know the enduser and so it can be easy or not...
...at least he "became" a top keyword in domaining.

 

[maksimfa]

A for effort but as a sales professional I can tell you the majority of those are plain wrong. I am on the phone right now but will reply with a full response from a computer.

 

[MapleDots]

Potential buyers or those evasive creatures we call end-users

I would rephrase that to...

Potential buyers are evasive creatures

In other words, most of them are pure tire kickers and it does not matter how you respond they will never buy your domain.

A very small percentage will buy, but it is a hell of a skill to try and figure out who they are. So the only thing people with less sales skills can do is to treat everyone as a potential customer.

PS. I enjoyed reading @infosec3 's post, I always appreciate getting another perspective on sales.

 

[singhhooda]

Up to date, I have never sold a domain name to an end-user who responded asking me for the domain traffic or links.

This is what I was asked recently when doing out-bounding for a domain.

Buyer's web developer asked this :

Are you able to provide the following info to see if it's worth exploring further?

3-year historical data
* Website analytics
* Traffic
* Traffic sources
* Demographics: country / state / city
* Previous websites that used the domain
* List of backlinks pointing to the domain

It appears this domain was JUST created this month for the first time.

Help us understand how this can drive traffic and the value of using it.

Such situation makes it difficult to sell the domain.

 

[autobot]

Potential buyers or those evasive creatures we call end-users, tend to show certain behavior that, in my opinion, is usually predictable. After hundreds of successful transactions and a few hundred of failed transactions, these are five things I remind myself of when dealing with them.

1. Never get too excited if they say, "I'm interested". The sale has not taken place until you have received the money.

2. If the end-user tells you, "I'll sleep on it and discuss it with my Web person", that end-user is most likely gone forever.

3. If you are asking $900 for the name and the end-user offers you $300 and you accept immediately, without asking him to meet you at $700 or $600, but just accepting his very low offer automatically, he might never again respond to your messages.

4. Most purchases (especially low value names under $1000) are impulsive or emotional. If an end-user responds interested in buying your name for the price you quoted on your communication with him, respond immediately. If you wait until tomorrow, he may change his mind.

5. The more questions an end-user asks, the less probability there is he will buy your domain. Really interested parties rarely ask questions. Up to date, I have never sold a domain name to an end-user who responded asking me for the domain traffic or links.

Wish I read this post yesterday. Got too excited at #1, hopefully one of the interests still picks the name

 

[oldtimer]

Potential buyers or those evasive creatures we call end-users, tend to show certain behavior that, in my opinion, is usually predictable. After hundreds of successful transactions and a few hundred of failed transactions, these are five things I remind myself of when dealing with them.

1. Never get too excited if they say, "I'm interested". The sale has not taken place until you have received the money.

2. If the end-user tells you, "I'll sleep on it and discuss it with my Web person", that end-user is most likely gone forever.

3. If you are asking $900 for the name and the end-user offers you $300 and you accept immediately, without asking him to meet you at $700 or $600, but just accepting his very low offer automatically, he might never again respond to your messages.

4. Most purchases (especially low value names under $1000) are impulsive or emotional. If an end-user responds interested in buying your name for the price you quoted on your communication with him, respond immediately. If you wait until tomorrow, he may change his mind.

5. The more questions an end-user asks, the less probability there is he will buy your domain. Really interested parties rarely ask questions. Up to date, I have never sold a domain name to an end-user who responded asking me for the domain traffic or links.

Good points,

In my opinion the best way to figure out those “evasive creatures” that we call end users is to think about all the different situations that you might have been the end user yourself in other non domain related areas. For example how many times have you yourself checked on the price of a car that had caught your eyes, were you really serious about buying it or were you just curious and wanted to learn more about it, or perhaps you were just bored and wanted to kill some time, even if you were serious and ready to buy the car was it a well thought of decision or were you just acting on an impulse and lost interest on it the next day.

There are those end users who know what domain they want and why they want it and are serious about making a deal and then there are those tire kickers who are probably just curious or want to learn more about domains in general, to be a good salesperson you need to make sure first that you don't make any mistakes that can cause you to lose a serious end user in regards to pricing, negotiating, timing, and attitude, and second you need to learn how to educate those tire kickers and convert them in to end users by create a need for the domains that you are selling. IMO

 

[infosec3]

to learn more about domains in general, to be a good salesperson you need to make sure first that you don't make any mistakes that can cause you to lose a serious end user in regards to pricing, negotiating, timing, and attitude

I fully agree. And it takes time and effort to develop those skills, but they are essential to become good at domaining.

In addition to the points I made when I started the thread, I can say that something that pays off is not to improvise, but to be ready to answer any possible question.

For instance, I have a prewritten response for most of the possible scenarios I can find, based no previous situations. It is helpful to develop a system. Here are some of the prewritten messages I have:

When the end-user states he is interested.
When the end-user offers a lower amount.
When the end-user asks about the benefit of owning the name.
When the end-user doubts whether the transaction is safe.

And a few more...

 

[autobot]

I fully agree. And it takes time and effort to develop those skills, but they are essential to become good at domaining.

In addition to the points I made when I started the thread, I can say that something that pays off is not to improvise, but to be ready to answer any possible question.

For instance, I have a prewritten response for most of the possible scenarios I can find, based no previous situations. It is helpful to develop a system. Here are some of the prewritten messages I have:

When the end-user states he is interested.
When the end-user offers a lower amount.
When the end-user asks about the benefit of owning the name.
When the end-user doubts whether the transaction is safe.

And a few more...

Nice tip. Any luck you can share some of the responses?

 

[ecomslice]

This is what I was asked recently when doing out-bounding for a domain.

Buyer's web developer asked this :

Are you able to provide the following info to see if it's worth exploring further?

3-year historical data
* Website analytics
* Traffic
* Traffic sources
* Demographics: country / state / city
* Previous websites that used the domain
* List of backlinks pointing to the domain

It appears this domain was JUST created this month for the first time.

Help us understand how this can drive traffic and the value of using it.

Such situation makes it difficult to sell the domain.

I recently received the following, and below is my response, I did not get it sold, but I am clear on admission to new reg date.

---- On Tue, 18 Dec 2018

Cool domain - you registered it 2 months ago.

-----------------
Hi ******,

Yes thank you for the compliment, your domain is awesome also, ******* is a massively popular keyword.

We do the research, and have a % of conversions for all our efforts, the price reflects a fair rate for ROI , and providing unique marketing opportunities for businesses that otherwise may not have created it themselves, so we welcome you to take a chance on our services, new ideas come without age.

Kind Regards

 

[Domainuu]

I fully agree. And it takes time and effort to develop those skills, but they are essential to become good at domaining.

In addition to the points I made when I started the thread, I can say that something that pays off is not to improvise, but to be ready to answer any possible question.

For instance, I have a prewritten response for most of the possible scenarios I can find, based no previous situations. It is helpful to develop a system. Here are some of the prewritten messages I have:

When the end-user states he is interested.
When the end-user offers a lower amount.
When the end-user asks about the benefit of owning the name.
When the end-user doubts whether the transaction is safe.

And a few more...

it would be so helpful, if you share those replies. Thanks