new gtlds Google Makes Over $1.7 Million In On The New Domain Extension .App in Just Early Access Fees Through

[equity78]

.App is a new gTLD domain extension which Google (GOOG) paid $25 Million for in a ICANN auction. .APP closed the Sunrise period that was open to trademark holders with over 3,000 registration. .App went into day 1 of the Early Access Program (EAP) on Tuesday allowing early registration of domains for a one time extra fee. Fees as always very by registrar but day 1 pricing was around $12,000 … [Read more...]

 

[DOMAIN ILLUMINATI]

The "EAP" is a very smart TLD - launch - businessmodel.
Yet I think it will take some time until Google recovers its invested sum for .app and gain profit with it.
But of course they have the power to advertise it well.

 

[Alessandro Couteau]

What is $1.7M to a company that spends that on their electricity bill

 

[DOMAIN ILLUMINATI]

What is $1.7M to a company that spends that on their electricity bill

It balances their electricity bill...

 

[Bob Hawkes]

I think that Google have demonstrated how ngTLDs should get launched.

• They chose an extension that is short and makes perfect sense for many companies, so there is good potential right from the start.
• They gave proper notice, not rushing things, and loads of app makers got on at the copyright stage. This means that even before landrush they had a lot of real users in place - they highlighted some of them at their well designed get.app site.
• Probably the right balance in declining values over the three landrush days to make good money but not be greedy enough that no interest.
• As I understand it, once in place there are no premium renewals (I think that is right) so pricing in long term is obvious.
• Start regular selling only a few days after land rush to build on momentum

Of course, they are Google, and that helps as well!

I wonder if there will be benefits to the wider ngTLD community. Will the public see that .app is a successful extension being used by a lot of reputable companies, and that will make them accept other ngTLDs?

 

[wot]

Perhaps it should read that Google have successfully found a way to part domainers from their money quicker than most gtld launches?

 

[MadAboutDomains]

As I understand it, once in place there are no premium renewals (I think that is right) so pricing in long term is obvious.

I'm not sure that that is correct, unless I've misunderstood you. You get told the renewal fee up front and that remains the same forever. If it's $19 now, or $1,500 now to renew, it will cost that each year to renew it forever.

 

[Bob Hawkes]

I'm not sure that that is correct, unless I've misunderstood you. You get told the renewal fee up front and that remains the same forever. If it's $19 now, or $1,500 now to renew, it will cost that each year to renew it forever.

Thank you for the correction @MadAboutDomains . So the 40 companies that paid $12,000 have to pay that each year? That is steep considering that in my opinion some of the day 2 and 3 landrush names were as good as day 1.

But am I correct that anything now registered in general availability carries the same renewal rate, supposedly order of $20?

 

[Mahmudul Hasan]

I was searching for .app domains and saw different names are at different prices. Different renewal prices. This is quiet smart decision from google. After selecting over 500 dictionary and short words to buy some I finally got none with 15$ renewal fees where most were still available. Google took smart decision that must help entrepreneurs to take decision. It's better to buy a domain and pay 500$ renewal fees yearly than buying from domain investors at 5-6 digit and pay 15$ renewal. If your company grow, keep it. Else drop it for serious entrepreneurs.

 

[MadAboutDomains]

Thank you for the correction @MadAboutDomains . So the 40 companies that paid $12,000 have to pay that each year? That is steep considering that in my opinion some of the day 2 and 3 landrush names were as good as day 1.

But am I correct that anything now registered in general availability carries the same renewal rate, supposedly order of $20?

No worries .

To clarify further, the purchase cost and the renewal cost is quoted separately when you purchase what they've classified as a 'Premium domain'. So you could well pay $12,000 USD to purchase the name in the first place and then $1,000 USD to renew it every year. It varies from domain to domain. That $1,000 USD renewal price that is quoted, I believe stays the same and is charged every year.

 

[Bob Hawkes]

Perhaps it should read that Google have successfully found a way to part domainers from their money quicker than most gtld launches?

Although i think most of the purchasers are end users, not domainers, for this stage of the Premium Sell Off. But your point is well taken!