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BrandPa.com Experience (Brandable Domain Marketplace)

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Chris Hydrick

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BrandPa.com has announced their presence on NamePros...
Hi there! I'm sorry your experience with BB wasn't pleasant :/ If you'd like to try our marketplace please don't hesitate to do so :) We're new in the domaining industry but very eager to learn! Let me know what you think or if you have any questions :) This is us: https://brandpa.com/ (or if you'd like to read about the sellers' rules visit this page: https://brandpa.com/start-selling)

Look forward to hearing from you!
Granted, the above post is from the BrandBucket experience thread, and will likely be deleted for being off topic / wrong thread, it was the first time I heard of them. The founder, @Jowita Emberton, had introduced herself in an earlier thread:

Hi guys! NamePros is a great website to get invaluable information about the domaining industry. As a reader, I'm here pretty much every day. As a writer, I'm starting today :)

I'm the founder of Brandpa (brandpa.com), a domain name marketplace similar to BB, BR or Namerific. We use AI and human knowledge to create and judge the names’ value according to how easy to pronounce and catchy they are.

I'm here to learn, get to know you and your recent experiences with other brandable name marketplaces :) We're still developing the business so any insight on our site (brandpa.com) or anything you're missing from other marketplaces will be very useful :)

Thanks!

I'm creating this thread to discuss their marketplace, and for those who have experiences with them.

Here's what I know so far:

The founder, @Jowita Emberton, runs two other online businesses according to her LinkedIn page.

Delighten.co.uk - Web / brand design firm.

Weddination.com - Polish wedding services

According to her LinkedIn, she has been operating BrandPa since August 2016. Though, the last cached Archive.org screenshot is a server error on October 4, 2016 HERE

BrandPa.com (2006) is registered to Oliver Emberton, founder and managing director of SilkTide.com.

Currently, there are 562 domains published / listed on BrandPa. It appears most domains listed are handregged by the owners. Not 100% on this; I will run a check when my program is working again.

After reviewing their listings, I found two errors.

upload_2017-2-20_14-26-8.png The domain regged is MonoRaptor.com, but the text reads ManoRaptor.com

upload_2017-2-20_14-27-32.png The domain regged is UnknownVenues.com, but the text reads UnknownVenus.com

At first look:


Pros
  • No Listing Fee
  • FREE Logos
  • Domain Owner sets price ($1,000+)
  • Forwards all offers for sellers consideration
  • Brandpa is a pretty memorable / catchy brandable domain.
  • Select 'On-Sale' marketing section
upload_2017-2-20_14-34-49.png

Cons
  • Low Alexa Ranking (4,557,819)
upload_2017-2-20_14-36-32.png
  • New site. Assuming low organic traffic, and low type-in traffic due to quality and quantity of inventory.
  • Piggy-back branding off BrandBucket in site footer see below
upload_2017-2-20_14-45-31.png

upload_2017-2-20_14-41-42.pngupload_2017-2-20_14-42-20.pngupload_2017-2-20_14-43-14.png upload_2017-2-20_14-43-54.png

  • Reviews are all from .co.uk domains, yet BrandPa doesn't sell any .co.uk domains. A quick glance at other domains owned by the reviewers and I wasn't able to verify any brandable .com's with history tracing back to BrandPa.
upload_2017-2-20_15-10-41.png

Personal thoughts: I respect that they "allow the seller to submit more domain names" by not charging a listing fee. To me this shows they are willing to work for your exclusivity. Should they gain popularity, I wonder if they'll sustain this business model and/or if their logo / listing quality will decrease over time when resources are spread across the masses.

@Jowita Emberton = Feel free to comment / fill in any of the blanks. :penguin:
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
I have about 35 listed, 1 sold, 5 underway. 19.5% approved.
 
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I just made it on BrandPa's homepage as a HOT domain! I wonder if that will make a difference. Does anyone know if sales are increased by being on the homepage?
 
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Hot doesn't mean much of you shared Url here, which you did. Clicks from NP can make the difference from my experience. Favorites will be a better indicator.
 
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Hot doesn't mean much of you shared Url here, which you did. Clicks from NP can make the difference from my experience. Favorites will be a better indicator.
I have 24 listed and 3 underway. 0 sales. 3 of my names have favourite for more than a week now. Hoping they sell soon
 
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My accepted domain is "HOT" in BrandPa! $6,995

shopsia.com
 
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I tend to notice, all newly listed names are hot for a couple of days then its levels out. Maybe there plugged more or homepage ect.
 
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Probably this is due to other BP sellers are checking new domains (just listed dns) ;)
 
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whether the domain has a list in Brandpa which has a Favorite title already exist buyers?
 
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Hi, I’m curious as to if you will allow .io or other extensions to be submitted in the future. Thanks
I saw in your newsletter that you actually just suspended extensions other than .com.
 
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For people who have domains on Brandpa, What is their average "seen" and "clicked" status and ratio for domains? And what has been the seen and clicked ratio for sold domains.

I have a domain with around 2400 seen and 450 clicked status (i.e out of every 5 people who see the domain, 1 clicks), but it is not selling.

It would also have been great if the Brandpa platform allows updating the selling price of domains.
 
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For people who have domains on Brandpa, What is their average "seen" and "clicked" status and ratio for domains? And what has been the seen and clicked ratio for sold domains.

I have a domain with around 2400 seen and 450 clicked status (i.e out of every 5 people who see the domain, 1 clicks), but it is not selling.

It would also have been great if the Brandpa platform allows updating the selling price of domains.

I think there's little connection between sales and high seen&click ratio.
 
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In my experience (5 sold domains) I haven't seen any reasonable correlation btw sales and clicks too
 
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Also, what you see as "click" is just a sale page visit. If you have traffic domain all your visits are presented as clicks, but it can be only random direct traffic.
 
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In my experience (5 sold domains) I haven't seen any reasonable correlation btw sales and clicks too
What about" favourites" in relation to sales?
 
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I registered 160 domain names in Brandpa. 4 approved names, 156 names are rejected.

Here's the list of names that are received:

imobox.com HOT
shopsia.com HOT
mindlets.com
koika.com
I’m at 2 out of 16 so far. I’ve noticed they pick the names I don’t feel strongly about and reject names that are, IMO, the best. I’m ok with it, as I’m still learning. I wish there was a way to “appeal”.
 
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as I can see from my experience, Clicks and Favorites are good to have but absolutely not a must to get the sale.
I had domains sold with 0 favorites and 1-2 favorites.
 
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I submitted my first 5 domains, and one is accepted @ 36500, in couple of days i will be on there
 
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Wow... What's the domain?
MetroService.com

This domain is damn good, as already taken in about 15 categories, 15 odd years old and has a wide scope,
What I believe, it can even hit xxx,xxx if properly brokered (its only my appraisal, I do not know what you or other think), as I am not very good marketer so going to put on brandpa and will see if can hit BIN with in some months. btw I can only hope.

There is chance on branded domain platform for this domain to be sold quickly. I also own the .net version of this domain
 
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MetroService.com

This domain is damn good, as already taken in about 15 categories, 15 odd years old and has a wide scope,
What I believe, it can even hit xxx,xxx if properly brokered (its only my appraisal, I do not know what you or other think), as I am not very good marketer so going to put on brandpa and will see if can hit BIN with in some months. btw I can only hope.

There is chance on branded domain platform for this domain to be sold quickly. I also own the .net version of this domain

Wonderful domain, best of luck with its sale (y)
 
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I’m at 2 out of 16 so far. I’ve noticed they pick the names I don’t feel strongly about and reject names that are, IMO, the best. I’m ok with it, as I’m still learning. I wish there was a way to “appeal”.

That makes sense though. If you don't think it's great, they definitely won't think it's great. Likewise if you believe you have a home-run, they will see that as well. They are a solid organization.
 
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