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discuss Why new gTLDs rule in usability!

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MarekTop Member
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Dealing exclusively with new gTLD names, I noticed several facts, which are maybe obvious for gTLD enthusiasts, but not so much for the rest of domain community. Here is what will happen, when we consider possible modes of use on different platforms.

As example, lets take new gTLD name enjoying.life, and its .TLD counterpart, enjoyinglife.TLD, where TLD can be .com, .net, .org, .us, .co.uk, etc..hundreds of different names possible as we have hundreds of TLDs.

Here is what can we do with these domains:

1. Use the domain name for a website: you can create websites www.enjoying.life, and www.enjoyinglife.TLD

.TLD names are more known to people at the moment, .life name is shorter, but some people can at first glance at it in surprise as it is something new to them. If company or business will be named "Enjoying life", enjoying.life would be shorter possible version (exact mirror) of the company name, while enjoyinglife dot TLD (which can be .com .net, .org, .us, .co.uk, .de, .be, .fr, etc) will be usually geo versions of the company name (with .be meaning the site is meant for Belgium, for example). Thus enjoying.life is most universal point of access to internet available to the particular company named "Enjoying Life"

2. Use of the name for email address: with .life name, you can create email addresses like [email protected], or [email protected]. With .TLD version, your email will look like Iam@enjoyinglife dot TLD ..not bad, but from semantic point of view, .TLD is redundant there.

3. Twitter use : limited to 140 characters, shorter domains are better for tweets, which make gTLD names rule on the platform.

4. Facebook - we can create subdomains pointing to individual people's facebook pages, like Robert.is.enjoying.life or Sara.is.enjoying.life...We can do that also with enjoying.TLD names, it will be Robert.is.enjoying.life.TLD...which is worse, as .TLD is redundant there.

5. Instagram: unmarketed phrase enjoying.life has over 1.7 million tags on Instagram. Nothing similar exists for its .TLD couterparts, as tags at Instagram are phrases describing content of the photo. Sees like lot of potential to use new gTLD names in connection to Instagram.

6.Billboards and stylized logos/slogans : enjoying.life can be displayed at billboards in form of stylized logos/slogans, which is not possible for .TLD version of the name.

So just few points to prove, that new gTLD names can be very useful for media agencies/brands/marketing/viral campaings, with potential modes of use, which can be only partly achieved by names with suffixes, like .com, .co.uk, .de, etc.

What are your thoughts ? Does that make more clear why so many of us start to like new gTLDs?
:)
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
N JUST 3 YEARS .COM HAS LOST 33% OF THE START-UP CROWD

That sounds like BS. Do you have a source for that? .com never had 100% of the startup market...

ccTLDs were usually first choice for non-US startups.
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Also the 33% are not nGTLDs since they have only 2% of the market.. you can't cönclude that .com is losing to nGTLDs. I would be more worried about this if you are a nGTLD investor since that would mean that startups prefer non-nGTLDs if they don't go with .com
 
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"guess if you're just looking for a little personal type site where most visitors are friends and family, ok. But real business, not so much. Evidenced by startups pretty much staying away from them".
NOT.
Start-ups are not staying away. Just a few years ago, there were none. The New "G"s are being adopted much faster than the cctld's
How long did it take for start-ups to adopt them ?
There are plenty of lists on NP, so ignore them. Real business not using New "G"s is a straight up false, misleading, statement.
Do your homework dude.
Here's another fact catching up to ya Wineclub.com 25k didn't meet reserve. Wine.club 140k same venue 12 months apart.
Bye-Bye ROI's. Hello New Growth.
Happy Hunting
 
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That sounds like BS. Do you have a source for that? .com never had 100% of the startup market...

ccTLDs were usually first choice for non-US startups.
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Also the 33% are not nGTLDs since they have only 2% of the market.. you can't cönclude that .com is losing to nGTLDs. I would be more worried about this if you are a nGTLD investor since that would mean that startups prefer non-nGTLDs if they don't go with .com
Good luck with your outlook.
Happy Hunting
 
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Lets go back to topic of the thread - usability and advantages of new gTLDs..and interesting ways of their uses :)
 
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Keyword + gTLD has to form a functional pair to have an advantage over .com.

Otherwise, Keyword1 + Keyword2 .com is preferred.

Keep in mind the general population - consumers - aren't aware of new gTLDs and that's an issue with both ICANN and the Registries.
 
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Keep in mind the general population - consumers - aren't aware of new gTLDs

Agreed. While domainers like cute hacks...it means nothing for the general population. Go ahead and put 'Expert.Plumbing' on the side of your truck...98% of the population will just assume you mean you are great at plumbing...not that it refers to a website. And even if you verbally told someone that was your website...they would just go to expertplumbing.com ...so for the foreseeable future, .com will be tops for businesses actually want to attract the general public.
 
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Well, you'd have to convince Bob (the plumber) first :) I've seen plenty of new gTLDs in the wild and wasn't really looking for them.
 
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Keyword + gTLD has to form a functional pair to have an advantage over .com.

Otherwise, Keyword1 + Keyword2 .com is preferred.

Keep in mind the general population - consumers - aren't aware of new gTLDs and that's an issue with both ICANN and the Registries.
Definitely I agree that keyword + gTLD has to form a functional pair...hopefully times when people were registering names like pizza.diamonds" just because both words pizza and diamonds are valuable in .com, are behind us :)
 
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Definitely I agree that keyword + gTLD has to form a functional pair...hopefully times when people were registering names like pizza.diamonds" just because both words pizza and diamonds are valuable in .com, are behind us :)

This was probably a bot from a big company registering all kinds of domain combination.

Thanks,
Brandon
 
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Start-ups are not staying away. Just a few years ago, there were none. The New "G"s are being adopted much faster than the cctld's
How long did it take for start-ups to adopt them ?

I do not know but i think they were used from the beginning..
 
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Agreed. Some of the points the OP makes are ridiculous. Please, do tell your friends to visit your Facebook page at: 'Robert.is.enjoying.life'...see how many of your friends actually ever make it there. And stylized logos? Who said you can't have a cool logo just because you have a .com? If these names sold themselves, there would be no need to come up with a list of half-baked 'advantages'.
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Robert.Is.EnjoyingLife.com works exactly the same...EnjoyingLife.com is not much different from Enjoying.Life. The difference is that one is recognized as URL the other is not.
 
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Robert.Is.EnjoyingLife.com works exactly the same...EnjoyingLife.com is not much different from Enjoying.Life. The difference is that one is recognized as URL the other is not.

The idea that one is recognized and one is not is of huge importance. It's like saying there are two shops, both the same size and with the same layout...but one is next to the mall in a major city...the other is 2 hours from the nearest town on some back road...yes, they may both be shops (domains), but obviously one is going to be a heck of a lot easier for people to get to (the .com). Which would a business (or individual) choose is this case? Hmmm.
 
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The new gTLDs can create countless possibilities for a very specific niche/s. On the another hand there is quite limited space remaining opened for general use. For example; http://pizza.shop or shop.pizza is an easy way to confuse framed mindset - meaning of words factor. Shop is a shop and customer just think - what do i get from them?, ready to go or frozen pizza? etc.

Once the world's largest advertising agencies start to use (push) new gTLDs and trust and loyalty come into play with the beliefs and goals of a targeted audience, the pizza.shop and shop.pizza can lead to the valuable position.

Still, pizza.shop and shop.pizza facing one issue; association+loyalty.

The names that are meaningful or associated (play), trusted (beliefs) and relevant (goals) become brands (loyalty) in themselves and are names people use.

If pizza.shop or shop.pizza became baseline for franchise, from the marketing point of view this will be valuable way to use domain name.

Even if you do manage to get such a domain name, you're probably going to sell it for $xxx (those days). Irony is that the new gTLDs are prepared for "target" or "local community" only.

pizzashop.com vs pizza.shop / association = loyalty

Kind regards
 
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why did google get .How and why don't they push to promote it...

I just don't understand it.
any insight to this.?
 
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why did google get .How and why don't they push to promote it...

I just don't understand it.
any insight to this.?
No idea..just reading your post it is first time I realised this extension is even live...only approx 2k registrations so far, and it is more then a year old..
 
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makes no sense to me why Google would go for .How and do nothing to promote it.
with their money and know how they could really do something with this..,,,2k reg I ask u
 
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I think it might actually have to do something with their future plans..people always asks "how" when they need to get some information, so maybe this extension will be utilized for domains which can be called out by voice commands, etc..

they have also TLDs like .here or .ing..also lot of possible applications for future, but we will know exactly only after they will reveal their plans, now we can only speculate :)
 
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Dot.How (+ more gTLDs); human intelligence task (HIT) + hidden voice command (HVC) - How Do I Get There = drive.how, walk.how fly.how etc.

The same rule goes for .ing. (broken) Extension for AI HVC. Fly.ing, Walk.ing

Artificial intelligence, no more keyboard and mouse. AI is going to essentially kill domain patterns as we know it.
 
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Another cult type thread for gtlds....please, if they were so good, you wouldn't need to post long winded posts like this every week.
this thread is about New "G" usability.
do you have something productive to contribute ?
 
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It’s also interesting to see that .NET is far less popular than .IO or .CO

This is almost certainly due to availability - despite the fact that IO has grown rapidly in recent years, its still small compared to NET - so there's still a ton of great names available.

If dot-AI can sort themselves out and get a decent registry system in with full EPP, I can see a lot of growth potential there.
 
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Dot.How (+ more gTLDs); human intelligence task (HIT) + hidden voice command (HVC) - How Do I Get There = drive.how, walk.how fly.how etc.

The same rule goes for .ing. (broken) Extension for AI HVC. Fly.ing, Walk.ing

Artificial intelligence, no more keyboard and mouse. AI is going to essentially kill domain patterns as we know it.

I think dot-ING is a waste of time. Fly.ING is meaningless unless you have a destination - flying.home

I do see the domain landscape changing - personally I like the idea of human readable domain names - like watches·for·sale - as a way of bridging old & new media - basically using a human readable domain name as a web shortener for TV / radio / billboard / post etc - this could lead to the wider adoption of human readable domain names for primary branding.
 
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Agreed. Some of the points the OP makes are ridiculous. Please, do tell your friends to visit your Facebook page at: 'Robert.is.enjoying.life'...see how many of your friends actually ever make it there. And stylized logos? Who said you can't have a cool logo just because you have a .com? If these names sold themselves, there would be no need to come up with a list of half-baked 'advantages'.

I don't see it so much as "half-baked advantages" as more chewing the fat over what new possibilities the nGTLDs open up

And "Robert.is.enjoying.life" may not get many visitors, but www·facebook·com/robert-montgomery9756 might not either. Personally, I'd stick to three words phrases - so drop the "is".
 
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And "Robert.is.enjoying.life" may not get many visitors, but www·facebook·com/robert-montgomery9756 might not either. Personally, I'd stick to three words phrases - so drop the "is".

You're comparing the wrong things there. Neither of those would get any visitors...but something like 'RobertSmith.com' is something your friends can remember. Even 'RobertSmith2017.com' or whatever would be far less confusing than a 4 word, 3 period domain name that ends in something other than .com.
 
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You're comparing the wrong things there. Neither of those would get any visitors...but something like 'RobertSmith.com' is something your friends can remember. Even 'RobertSmith2017.com' or whatever would be far less confusing than a 4 word, 3 period domain name that ends in something other than .com.

RobertSmith.com is fine, but you'd have to spend quite a bit to get that kind of domain name, unless you had a really obscure last name - and by the time you've had to concatenate three words and add a dot-COM on the end, personally, I'd prefer the nGTLD -

I'm not saying it would make a good investment or that the general public are ready for those kind of names, but if the target is some individual who just wants a cute webshortening for his f/b page, then personally I like the human readability you can get with some nGTLDs
 
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RobertSmith.com is fine, but you'd have to spend quite a bit to get that kind of domain name, unless you had a really obscure last name - and by the time you've had to concatenate three words and add a dot-COM on the end, personally, I'd prefer the nGTLD -

I'm not saying it would make a good investment or that the general public are ready for those kind of names, but if the target is some individual who just wants a cute webshortening for his f/b page, then personally I like the human readability you can get with some nGTLDs

Again, that was just an example. The vast majority of people will be able to register FirstLastYear.com...which is far more likely to get friends and family than some obscure extension that no one will remember or even understand is a domain name. If the actual goal is to get people to your Facebook page, then your name and year with .com is more likely to work.
 
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