Ex-Barclays CEO, Antony Jenkins is launching a new core digital banking platform and decides it’s a good idea to call it 10x Future Technologies.
So what domain name did 10x Future Technologies use? A hand registered one from June 2016, 10xBanking.com.
Read MoreEven though this is a B2B product, it still needs to be promoted, marketed and communicated. This is ten times harder to do when you brand as something you are not online. 10x is cool and all but not owning 10x.com to go with your brand leaves you as something else! Do not brand yourself as something you are not fully covered to be!..