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advice Be The Master Of Your Domains With Your Own Landing Pages

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Bram C.

AlmightyDomains.com + HeroForYou.comTop Member
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In 2010, when I started out with domaining, I didn’t have my own landing pages. All the domains that I purchased back then I would simply park at Sedo. The sales were slowly pouring in after my first few months of domaining but I was sure that I could do a lot better. So I decided I would build my own landing pages for my domains and I would do it for 3 important reasons:

  1. I wanted to be in control. I wanted to build a smooth user experience. To be able to use my own sales pitch and decide how my landing page would look like.
  2. I wanted to get rid of the middle man. I didn’t like that I had to pay commissions. Just like anyone I wanted to make as much profit as possible.
  3. I wanted to be able to optimize my landing pages by doing A/B split testing and I wanted to have detailed stats about my visitors. Where are they coming from, what website are they going to after they leave my landing page, are they returning to my landing page at a later date.

READ MORE: http://domainative.com/be-the-master-of-your-domains-with-your-own-landing-pages/
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
Love this Bram. Awesome. Your landing page had stuck out to me in the past. It's in my bookmarks.
 
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Love this Bram. Awesome. Your landing page had stuck out to me in the past. It's in my bookmarks.
Thanks!
 
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is this like a showcase of landers or a one man show? cheers.
 
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is this like a showcase of landers or a one man show? cheers.
Well I wanted to show the evolution of my landers over the years. And tell what I did good and wrong in the past. So other domain investors who are planning to create their own landing pages won't make some of the mistakes I made in the beginning.

Most importantly:

1. Make sure your landing pages are responsive.

2. Make sure that if you have a business website and created your own landing pages that your landing pages have a similar design compared to your business website so people will easily understand the landing pages are created by the same business (looks more professional imo).

3. Don't distract the visitor away from your main goal, to sell the domain.
 
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I'm jealous of your web design skills. :-D

Very nice work.
 
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cool.. a day ago i just switched to something simple I made with wordpress.. with just couple input lines and no graphics.. though the previous bodis sale lander worked fine, I still found it too much.. words, text etc..

its always the eternal quest of trying to put yourself in shoes of visitor/buyer, most of whom have no clue about fancy domaining concepts.. I am all for getting straigh to point with fewest words possible.

www.lyz.co
 
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cool.. a day ago i just switched to something simple I made with wordpress.. with just couple input lines and no graphics.. though the previous bodis sale lander worked fine, I still found it too much.. words, text etc..

its always the eternal quest of trying to put yourself in shoes of visitor/buyer, most of whom have no clue about fancy domaining concepts.. I am all for getting straigh to point with fewest words possible.

www.lyz.co

You cannot get much shorter than that :) Is it responsive?
 
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You cannot get much shorter than that :) Is it responsive?

yes sir. a fully responsive wordpress theme! :)

in the end, the only thing you want out of the buyer is his email and a lead. yes you can argue that the only thing a buyer may want out of you is a buynow price.. but.. I stil prefer working on negotiation basis versus presenting a price which may be too high for some.. and risk not getting a lead out of it. I think getting an email and then talking is the best way.
 
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I'm all for minimalism :)

yes I noticed hehe
above.com does great job redirecting with masking to each domain from all registrars combined.. to this wordpress lander. so I'm alright with that.. now if only I knew a way to pass this masked domain name to wordpress page as parameter.. so I can skip one other step and minimize even more snd not ask buyer to type in domain name.. that'd be ultra minimalist.. now it's just.. minimalist :)
maybe there is no way hwheh.. Im not that good with html and just joined wordpress for this 3 days ago.. this page took 10 second to create lol. its real easy to redirect all registrars to single page like this from above.com .. real useful stuff! love it. cheers.
 
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thank you for the deailed information,

why do you think a landing page can sell your domain / versus a bad landing page can't ?

if a visitor doesn't come to your site in order to look for the availability of the domain
do you think you can convice somebody to to buy the domain??

versus
why should a bad landing page keep someone from buying,
if they were looking to buy the domain?
 
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thank you for thanking me for the detailed infrormation.

however i never talked about landers selling domains.
just about making things as easy as possible for those who want to buy, to contact, negotiate.. and hopefully agree on price in the end and sell.

but its okay if you want to use the worst landeers in the world.
it is yoru birthright to do as you will. and mine.. and his.. and everyone else's heh.
cheers.
 
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thank you for thanking me for the detailed infrormation.

however i never talked about landers selling domains.
just about making things as easy as possible for those who want to buy, to contact, negotiate.. and hopefully agree on price in the end and sell.

but its okay if you want to use the worst landeers in the world.
it is yoru birthright to do as you will. and mine.. and his.. and everyone else's heh.
cheers.


I was not referring to you @alcy but to the orignal poster @Bram C.

and its not about birth rights but about strategies to sell domains


and its a serious question
 
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if a visitor doesn't come to your site in order to look for the availability of the domain
do you think you can convice somebody to to buy the domain??

Evidently is nobody is visiting your landing page then it doesn't matter how your landing page looks like and what content you put there since it won't be seen.

But if an interested party contacts you and asks if your domain is for sale ( and they didn't look at the landing page, but for example found your contact information through a WHOIS search) you can always say that the domain is for sale and give your landing page as a reference link prior to negotiations.


versus
why should a bad landing page keep someone from buying,
if they were looking to buy the domain?

I never said a bad landing page won't sell your domain. I sold domains that I parked on Sedo (and I would dare to say that those are bad landing pages ;) ) before I was using my own landers. I just sold a lot less domains on Sedo (and had to pay commissions on top of it).

In any case, yes you're right: if the visitor really wants your domain and they can afford the price they will buy it, regardless of the quality of your lander.

But in a lot of cases it's not as clear-cut as this. A few pointers why I think you need to have a good lander:

- A lot of times a potential buyer has some interest in your domain but it's not their only choice so they are not desperate to own it. That's when a good landing page will give you better results compared to a poor landing page. Why do you think so many marketers use great (and not poor) landing pages when trying to sell a product or service? Because those landers convert better.

- A good landing page makes your business look legit as well so it comes with instant trust.

- You know what they say about first impressions right? I believe that concept works for domain landers as well.

- Part of the negotiation (for example "explaining why your domain is valuable") can already be integrated in the landing page as well (aka the sales pitch) so you no longer need to convince your buyer during actual negotiations that your domain is worth more than the $100 USD he's offering.

- I strongly believe that a great landing page can make your domain name look more valuable that it really is. Just like a great website and logo can make your business look more valuable that it really is.
 
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Thanks Bram for Sharing the nice tips.

I m thinking to do same stuff the way you did , but one point is why you losing on parking revenue?

Just two month ago I have moved most of my name at Parkingcrew.com , before it was just sitting with godaddy and no revenue on parking and no sales form click or inquiry. After moving to parkingcrew.com some of my name earn really high and socking to me one name got $80 for single click and the name was .net not even .com, so far the parking revenue is in $$$ every month which is not high but good thing is i got domain sales inquiry which was zero with godaddy.

Check this name deluxspa.com they have orange tab which take you to custom pop up form.

What you or other experts think , should i loose on revenue and earn back by having good landing pages rather then parked pages.

Do parking companies advertising our domain name to buyer or what, why godaddy was not able to bring any buyer vs parking crew got many? I like godaddy because they bring buyer for their auction names but if the name is not in auction then look like they are dead to bring buyer.

Appreciate your time in advance.
 
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After moving to parkingcrew.com some of my name earn really high and socking to me one name got $80 for single click and the name was .net not even .com, so far the parking revenue is in $$$ every month which is not high but good thing is i got domain sales inquiry which was zero with godaddy.

Check this name deluxspa.com they have orange tab which take you to custom pop up form.

What you or other experts think , should i loose on revenue and earn back by having good landing pages rather then parked pages.

I have around 750 domains. Around 700 of those domains are using my own landers, the other 50 are currently parked at DomainNameSales. The reason I parked those 50 at DomainNameSales is because those domains were originally using my landers and when I was looking at my visitor stats it seemed that they received a lot of traffic but that traffic would never result in an enquiry nor would the visitors click for example on any of the "buy" or "lease" buttons. Domains like that I usually end up parking for one month at DNS to test drive to see how much money they will make parked. If a domain make more than $2-$3 during that testing month (so potentially that would mean around $30 per year) I let it stay at DNS. Of course regular follow-ups are needed because traffic can drop and earnings can slow down or disappear. A domain that loses its parking revenue will return to using my lander.

In the end it's all about optimizing your domains.
If it seems that your domain has the potential to make $XX or $XXX (or more) per year parked then you should test this potential. In my case $30 per year per domain doesn't seem like a lot but with 50 domains parked that's around $1,500/year in parking revenue. The parking revenue of those 50 domains pays for the renewal of around 180 of my domain names.
 
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Thanks for your reply Bram

I have seen your portfolio a long ago and was feeling you got some best names , but now i m clear why you have not parked 700 names because you don't have parking revenue that make sense to go for landing page.

I will test couple more month with parkingcrew and see if some name continue bring atleast $10 each month if not i will start making landing page for that name and focus selling them as outbound marketing.
 
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Great read and gave me lots of food for thought.

Say you have a lot of domains, if you want your own custom lander, you'd need the domain hosted...how do you determine which domains would be best to create custom landers for? I'm assuming some keyword research but any other tips or info on determining the best/most likely domains to create landers for?

Thanks
 
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Great read and gave me lots of food for thought.

Say you have a lot of domains, if you want your own custom lander, you'd need the domain hosted...how do you determine which domains would be best to create custom landers for? I'm assuming some keyword research but any other tips or info on determining the best/most likely domains to create landers for?

Thanks

James
What i feel and will do is if my name is valuable and if i think it can sale for above 5k i will going to develop nice custom landing page because that look more professional and easy to convince high ticket buyer or marketing head of big corp.
But if the name is for sale under $500 i will just sale that by parking and doing outbound marketing and don't spend my money or time creating nice landing page.
If the name bring parking revenue i will for sure keep it as parked and it still has opportunity to sale even it parked with buy now link.
 
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James
What i feel and will do is if my name is valuable and if i think it can sale for above 5k i will going to develop nice custom landing page because that look more professional and easy to convince high ticket buyer or marketing head of big corp.
But if the name is for sale under $500 i will just sale that by parking and doing outbound marketing and don't spend my money or time creating nice landing page.
If the name bring parking revenue i will for sure keep it as parked and it still has opportunity to sale even it parked with buy now link.

Makes sense :)

However I would like to mention that if you created a landing page template then you just need to change a few parameters each time you use it for another domain name. So it's not like I spend a lot of time creating a nice landing page each time. When I buy a domain name and put my landing page on it it takes me around 30 seconds to do so.
 
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Got It Bram
But do you host all that 700 name or how you manage all that landing pages??
 
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Great read and gave me lots of food for thought.

Say you have a lot of domains, if you want your own custom lander, you'd need the domain hosted...how do you determine which domains would be best to create custom landers for? I'm assuming some keyword research but any other tips or info on determining the best/most likely domains to create landers for?

Thanks
By default I use my landing pages on all my domain names that I purchase. When stats become available on the domain name I then decide if the landing page is the right choice or if a parked page would be a potential better choice.
 
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Got It Bram
But do you host all that 700 name or how you manage all that landing pages??
My landing pages are all static html/css pages. My reseller hosting allows unlimited add-on domains (as most reseller and shared hostings do) and since static html/css pages take extremely little resources 700 domains on one hosting is perfectly possible. If those landing pages were wordpress pages that would be another story. No shared or reseller hosting would allow 700 wordpress installations on one account. It would eat too much resources.
As for managing: My CSS for example is centralized (and a lot of other files). So in other words, if I want for example to change some layout of my landing page I can easily do it from one location and all my 700 landing pages will immediately be changed.
 
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- A lot of times a potential buyer has some interest in your domain but it's not their only choice so they are not desperate to own it. That's when a good landing page will give you better results compared to a poor landing page. Why do you think so many marketers use great (and not poor) landing pages when trying to sell a product or service? Because those landers convert better.

yes but I think thats a different story as they really try to sell stuff to people the didn't intend to buy

I doubt that works with domains


- A lot of times a potential buyer has some interest in your domain but it's not their only choice so they are not desperate to own it. That's when a good landing page will give you better results compared to a poor landing page. Why do you think so many marketers use great (and not poor) landing pages when trying to sell a product or service? Because those landers convert better.

- A good landing page makes your business look legit as well so it comes with instant trust.

- You know what they say about first impressions right? I believe that concept works for domain landers as well.

- Part of the negotiation (for example "explaining why your domain is valuable") can already be integrated in the landing page as well (aka the sales pitch) so you no longer need to convince your buyer during actual negotiations that your domain is worth more than the $100 USD he's offering.

- I strongly believe that a great landing page can make your domain name look more valuable that it really is. Just like a great website and logo can make your business look more valuable that it really is.


those are valid points

a good content will make your domain more valuable
if it looks ike you make money from it
then the offer will increase

I just move away from parking as I have only 1/3 of what is was 1.5 years ago
I used mainly parkingcrew
I don't support them no more in terms of "they are the best"
I think that is an idea of the past

please let me know, what do you think of my landing page?
http://teruzo.com/

thanks
 
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