sales Brandable Daily Sales Analysis

[Dnbolt]

Started a series called Brandable Daily Sales Analysis and would like to share some useful discoveries.
Lets now dive in.

First would be Fitalytics (dot) com

Note the following.

Registration Date: 2010-06-02

Month of Sale: 2016-05

Domain Length: 10 Characters

Domain History:

As you can see the current nameserver from the image suggests that the domain was recently added to brandbucket marketplace. Also that the domain was first registered back in 2008 although the current registration date is 2010-06-02 We can also see that it’s very likely that the domain has changed hands prior its sale on brandbucket.

Other Extensions : 1 other extensions has been taken

Google Popularity: On Google first page results it has 9 similar mentions excluding where domain is brandbucket. The most interesting part is that the name “Fitalytic” was mentioned on CrunchBase. We can conclude that it’s Google Popularity is strong.

Social Handles: It’sTwitter has been taking since 2012. The Facebook handle has also been taken.

Dictionary Keywords: Fit, and Italy.

Brandbucket Sold Keyword: Aly Example of sold domain that contain such keyword dailydealy.com .

Other Keywords: Taly, Alytic, Aly

Similar End User Domain currently in use: talytics.com This simply suggests some trends from the word Alytic.

Read More

 

[equity78]

Jetse is mine. I received an email this morning that it sold.

I did not know it was yours Doron but liked it when I first saw it. Congrats.

 

[equity78]

We all know why this is...

Meanwhile stupid desperate domainers still use their platform and allow BB to feature their domains on other peoples listings.

This industry needs more people with cojones, instead of being lazy and sending their domains to BB for a fraction of profit - while they just make Krell and Margot richer.

Joe, I know where some of your thoughts are coming from and agree with you on certain things, but I don't think it is fair to call everyone that uses BrandBucket stupid. @Doron Vermaat @Keith DeBoer @JimJammy @Domainzy and plenty of other members here are not stupid or desperate.

Not everyone spends or can spend as much time on their portfolio. To be fair some people have no idea how to sell, to take the initiative and do outbound. BrandBucket is going to work for them.

Look I agree and have said for the last 3 years that 30% is too high of a commission along with getting exclusivity. I think there are some comprises that need to be made.

I just think stupid and desperate are over the top. BrandBucket has established itself as a venue for Brandable sales and some would rather them do everything.

 

[Abdullah Abdullah]

Thanks again to Abdullah for telling me about this thread today.

Interesting that Avonto was a software company 5 years ago and again was bought by a software company this time around. Curious to see if it will be the name for another software company.

Very interesting. I didnt know about this cause I made no research and just registered it.

 

[Abdullah Abdullah]

Joe, I know where some of your thoughts are coming from and agree with you on certain things, but I don't think it is fair to call everyone that uses BrandBucket stupid. @Doron Vermaat @Keith DeBoer @JimJammy @Domainzy and plenty of other members here are not stupid or desperate.

Not everyone spends or can spend as much time on their portfolio. To be fair some people have no idea how to sell, to take the initiative and do outbound. BrandBucket is going to work for them.

Look I agree and have said for the last 3 years that 30% is too high of a commission along with getting exclusivity. I think there are some comprises that need to be made.

I just think stupid and desperate are over the top. BrandBucket has established itself as a venue for Brandable sales and some would rather them do everything.

I second your thoughts and I was about to reply when I refreshed and saw yours. Well said.

 

[Chris Hydrick]

Joe, I know where some of your thoughts are coming from and agree with you on certain things, but I don't think it is fair to call everyone that uses BrandBucket stupid. @Doron Vermaat @Keith DeBoer @JimJammy @Domainzy and plenty of other members here are not stupid or desperate.

Not everyone spends or can spend as much time on their portfolio. To be fair some people have no idea how to sell, to take the initiative and do outbound. BrandBucket is going to work for them.

I agree, stupid might have been a little harsh, but to the point of @DomainVP , bb ignored our concerns when we, or atleast I, tried a civil QA approach by reporting my concerns privately.

Your example sellers:

@Doron Vermaat - this guy is a "master of brandables" the coFounder of Efty, an industry blogger, aka a professional seller and smarter than the average Joe. IMO, this is a connected member in the industry. The crem dela crem.

@Keith DeBoer - a former bb blog writer, and somebody who benefited a lot from building their portfolio when bb offered FREE listing fee's. They have a vested interest to ensure bb maintains a solid public perception in the eyes of resellers. I respect Keith more than others, because he tries to keep things respectful, though, sometimes I wish to see more critical thinking from Keith's posts.

@JimJammy - a calculated domainer. She is quick to respond to anything negative about bb, report posts, and anything else that will is better PR for bb. JJ would make a better ambassador than some of the current one's. However, she is quick to talk publicly about her sales, 500 domains, and 1.1 millions dollars of suggested bb value. Yet, she won't answer, publicly, how many of her 500 bb domains were listed without a $10 listing fee.

@Domainzy - is a 4L domainer / bb ambassador. He, like the managing director, seem one sided most of the times, and word things in such a privileged way that insults my intelligence. I thought ambassadors were supposed to be a bridge between marketplace and seller, so everybody can benefit equally. I think the ambassador program is a joke.

Look, if we're going to give examples, we need to question where the information is coming from. @Abdullah Abdullah subtly questioned that I was hired by br for PR purposes last month.. I'm not, though when I read it, I understood why he might have thought that, and expected others to follow in a similar line of questioning.

I owe @equity78 an apology, because at a time when my posts were being reported / deleted, he, a mod, had disliked one of my posts, that I didn't understand how it could have warranted a dislike. At first, I was very suspicious or everything he said, then over time, I learned my crusade for a better industry wouldn't have as much of an impact unless long time domain investors like @equity78 and others speak up, and join the discussion. The point being, some of my best domain friends today, started as forum 'enemies'. Debates can get heated on NP, but as long as we stay somewhat civil, heated debates can yield some impressive long lasting results and/or result in life long domainer connections.

Look I agree and have said for the last 3 years that 30% is too high of a commission along with getting exclusivity. I think there are some comprises that need to be made.

I just think stupid and desperate are over the top. BrandBucket has established itself as a venue for Brandable sales and some would rather them do everything.

Well said.

This industry needs more people with cojones, instead of being lazy and sending their domains to BB for a fraction of profit - while they just make Krell and Margot richer.

Also, well said.

 

[DomainVP]

Joe, I know where some of your thoughts are coming from and agree with you on certain things, but I don't think it is fair to call everyone that uses BrandBucket stupid. @Doron Vermaat @Keith DeBoer @JimJammy @Domainzy and plenty of other members here are not stupid or desperate.

I agree... and not all wealthy lawyers are smart.
https://en.wikipedia.org/wiki/Death_of_Garry_Hoy

I generalized, and made a logical fallacy.

Every one of the aforementioned people are knowledgeable and deserver better than the Brand Bucket bamboozle.

I wonder how many names have been sold via the landing pages of their listed domains, or if the BB rigid price structure cost them thousands that an interested buyer would have paid.

It's hard for me not to use the word 'stupid' When someone uses BB and is fully aware of the practices that pinch the pockets of domainers, and how they leverage the platform to use your listings to promote their other domain options.

I believe in the tenet, "united we stand divided we fall."

When you list with BB, you are saying that everything is okay with their practices.

I think every domain investor deserves better than the current state of their marketplace.

 

[equity78]

I agree... and not all wealthy lawyers are smart.
https://en.wikipedia.org/wiki/Death_of_Garry_Hoy

I generalized, and made a logical fallacy.

Every one of the aforementioned people are knowledgeable and deserver better than the Brand Bucket bamboozle.

I wonder how many names have been sold via the landing pages of their listed domains, or if the BB rigid price structure cost them thousands that an interested buyer would have paid.

It's hard for me not to use the word 'stupid' When someone uses BB and is fully aware of the practices that pinch the pockets of domainers, and how they leverage the platform to use your listings to promote their other domain options.

I believe in the tenet, "united we stand divided we fall."

When you list with BB, you are saying that everything is okay with their practices.

I think every domain investor deserves better than the current state of their marketplace.

Look there will always be things that need to be fixed, plenty of people don't understand why Go Daddy or Sedo get the commission that they get as well.

I agree on the landing page and would like to see transparency on how a sale gets done. For instance I sold 3 domains at Sedo to start the year, it was really odd, had not had a sale for months there and then one a day for three days, but they break it down 10% commission on HOapp.com you had it parked with us and buy it now, 5TV.net 20% because it came from the MLS so you had it parked here and buy it now but it is 10% more because the sale did not originate on Sedo.

I wish the brandable boutiques would adopt the same, if someone called in as a result of your marketing and advertising one commission, someone typed in PinkScarf.com and clicked buy it now a lower commission.

 

[Abdullah Abdullah]

I agree, stupid might have been a little harsh, but to the point of @DomainVP , bb ignored our concerns when we, or atleast I, tried a civil QA approach by reporting my concerns privately.

Your example sellers:

@Doron Vermaat - this guy is a "master of brandables" the coFounder of Efty, an industry blogger, aka a professional seller and smarter than the average Joe. IMO, this is a connected member in the industry. The crem dela crem.

@Keith DeBoer - a former bb blog writer, and somebody who benefited a lot from building their portfolio when bb offered FREE listing fee's. They have a vested interest to ensure bb maintains a solid public perception in the eyes of resellers. I respect Keith more than others, because he tries to keep things respectful, though, sometimes I wish to see more critical thinking from Keith's posts.

@JimJammy - a calculated domainer. She is quick to respond to anything negative about bb, report posts, and anything else that will is better PR for bb. JJ would make a better ambassador than some of the current one's. However, she is quick to talk publicly about her sales, 500 domains, and 1.1 millions dollars of suggested bb value. Yet, she won't answer, publicly, how many of her 500 bb domains were listed without a $10 listing fee.

@Domainzy - is a 4L domainer / bb ambassador. He, like the managing director, seem one sided most of the times, and word things in such a privileged way that insults my intelligence. I thought ambassadors were supposed to be a bridge between marketplace and seller, so everybody can benefit equally. I think the ambassador program is a joke.

Look, if we're going to give examples, we need to question where the information is coming from. @Abdullah Abdullah subtly questioned that I was hired by br for PR purposes last month.. I'm not, though when I read it, I understood why he might have thought that, and expected others to follow in a similar line of questioning.

I owe @equity78 an apology, because at a time when my posts were being reported / deleted, he, a mod, had disliked one of my posts, that I didn't understand how it could have warranted a dislike. At first, I was very suspicious or everything he said, then over time, I learned my crusade for a better industry wouldn't have as much of an impact unless long time domain investors like @equity78 and others speak up, and join the discussion. The point being, some of my best domain friends today, started as forum 'enemies'. Debates can get heated on NP, but as long as we stay somewhat civil, heated debates can yield some impressive long lasting results and/or result in life long domainer connections.



Well said.



Also, well said.

To be honest , I said BR would be better if they hired you as their PR since the owner of BR was focusing on BB only. I never said you ar hired

 

[Chris Hydrick]

To be honest , I said BR would be better if they hired you as their PR since the owner of BR was focusing on BB only. I never said you ar hired

Gotcha, thank you for clarifying :D

One more thing, I would recruit @Grilled as your marketing vocal point ( if you haven't done so already ) cause HE would do much much better job than every time diverting all the attention to BB:P

I mistakenly assumed ( if you haven't done so already ) was you questioning the possibility that I could be a BR employee

**Red font emphasis in @Abdullah Abdullah quoted post is mine.**

 

[Doron Vermaat]

As some of you know i'm pretty transparant about my acquisitions, sales and strategy. I stopped listing new names on BB (and BR) around November last year but decided to keep the majority of my listings that are already on these sites up.

Today I would not have listed a name such as Jetse.com with BB as i'm confident a name of this type can ultimately pull in an offer on it's own with a decent For-Sale landing page.

During the last few month's I've sold an average of one brandable domain each month directly via their For-Sale landing pages for around $3000 each which is double or sometimes tripple the revenue I make on a BB or BR sale after commission, logo and Paypal fees. For me this is enough proof the strategy works for me personally. But as @equity78 already pointed out, not everyone has the time or the skills to do their own negotiations. I always find it extremely comfortable to sell a name via BB or BR because besides pushing or transfering your name out there's zero work to be done.

Frank Schilling once said that it's the industries "dirty little secret" that the fast majority of domains sell via direct navigation (aka landing pages) but I don't think it's fair to criticise BB for making a percentage of their sales this way when every other marketplace out there that is offering parked pages such as Sedo, Afternic and even Flippa is doing the exact same thing.

If BB (or BR) would offer transparity and a lower commission on sales completed via it's landing pages it would however be a real game changer and I might be tempted to list more of my names again.

My advice for (aspiring) BB sellers would be to only list lower value names such as handregs, GoDaddy closeouts or drops with BB because if they sell at BB pricing it's still an awesome ROI and BB does a terrific job packaging them with a great marketing pitch and logo which I do believe helps drive some sales and justify a asking price a lot of sellers wouldn't be able to negotiate on their own for these type of names.

For higher value names that you know will attract inquiries and offers on their own a good For-Sale landing page is all you need. Imo

 

[Sarik_Sid]

As some of you know i'm pretty transparant about my acquisitions, sales and strategy. I stopped listing new names on BB (and BR) around November last year but decided to keep the majority of my listings that are already on these sites up.

Today I would not have listed a name such as Jetse.com with BB as i'm confident a name of this type can ultimately pull in an offer on it's own with a decent For-Sale landing page.

During the last few month's I've sold an average of one brandable domain each month directly via their For-Sale landing pages for around $3000 each which is double or sometimes tripple the revenue I make on a BB or BR sale after commission, logo and Paypal fees. For me this is enough proof the strategy works for me personally. But as @equity78 already pointed out, not everyone has the time or the skills to do their own negotiations. I always find it extremely comfortable to sell a name via BB or BR because besides pushing or transfering your name out there's zero work to be done.

Frank Schilling once said that it's the industries "dirty little secret" that the fast majority of domains sell via direct navigation (aka landing pages) but I don't think it's fair to criticise BB for making a percentage of their sales this way when every other marketplace out there that is offering parked pages such as Sedo, Afternic and even Flippa is doing the exact same thing.

If BB (or BR) would offer transparity and a lower commission on sales completed via it's landing pages it would however be a real game changer and I might be tempted to list more of my names again.

My advice for (aspiring) BB sellers would be to only list lower value names such as handregs, GoDaddy closeouts or drops with BB because if they sell at BB pricing it's still an awesome ROI and BB does a terrific job packaging them with a great marketing pitch and logo which I do believe helps drive some sales and justify a asking price a lot of sellers wouldn't be able to negotiate on their own for these type of names.

For higher value names that you know will attract inquiries and offers on their own a good For-Sale landing page is all you need. Imo

Great info ,you made me curious now.
Can you tell some of the names which you sold via landing pages??What do you see while buying them??How much did you pay for them in the first place and was there no marketing involved??

Its cool if you dont wanna disclose.

 

[Doron Vermaat]

Great info ,you made me curious now.
Can you tell some of the names which you sold via landing pages??What do you see while buying them??How much did you pay for them in the first place and was there no marketing involved??

Its cool if you dont wanna disclose.

In the last 3 months:

Stagr.com - $3750
SneakerHero.com - $3,450
Gozer.com - $4,250

Most of the cost me $250 or less. I don't do any outbound marketing. Keep in mind I do have a portfolio of around 500+ brandables so I have to sell regularly to cover renewal fees.

 

[Chris Hydrick]

I don't think it's fair to criticise BB for making a percentage of their sales this way when every other marketplace out there that is offering parked pages such as Sedo, Afternic and even Flippa is doing the exact same thing.

My longer response was deleted for being off topic.

Short Version: I don't think it's fair to to compare marketplaces who require landing page exclusivity to those who don't. Why doesn't NamePros charge a listing fee and/or small percentage of sales?

I'd also argue, that it's not fair to compare NamePros to other marketplaces, as brandable domains can sell on NamePros for $X - $XX,XXX+ I just asked NamePros why they don't charge listing fee's and/or commission, and am awaiting their response. I assume it's because they know their value is the community, and as a forum, they see the free marketplace as a additional service that promotes brand awareness and brand loyalty. Therefore, they make their money off of monthly memberships, advertising spots, and the company's value of being the current go to domain forum to a niche targeted community..

 

[Dnbolt]

Another brandable sales worth looking into:

youthgevity(.)com
fastpad(.)com
oodi(.)com
pulsetap(.)com
saveitup(.)com
xendoo(.)com
rentolio(.)com
curate(.)ly
tripspin(.)com
qashier(.)com
dwela(.)com
helpbase(.)com
verette(.)com
runwaylabs(.)com
littlebunny(.)com
madninja(.)com
fromafar(.)com
ecree(.)com
healthycause(.)com
milexa(.)com
xuria(.)com

As usual verify that these names sold for if you are uncertain. Brandable Domain Scholars are invited to share some valuable insights on this supposed sales.

 

[Doron Vermaat]

MadNinja was mine.

 

[Dnbolt]

MadNinja was mine.

Maybe I need to check all your resale names and see which is worth buying

brandroot.com/names/madcog => sold
brandbucket.com/streamninja =>sold
brandbucket.com/helpninja =>sold

Also from over 600K start-ups data collected 467 contains "mad"

example: madplay.com , madtivity.com ,madmagz.com

 

[Dnbolt]

Brandbucket comes again with new ways to stop bots with recaptcha services by google but again it will still be bypassed

 

[Dnbolt]

Krell's prediction on 4L opportunities on May 2016 newsletter seems to look true.

Here was his prophecy: With the steep decline in the liquid value of certain 4L names over the last 4 months, now is a great time to pick up brandable 4Ls at wholesale prices and sell them onBrandBucket. CVCVs are keeping their premium value, but other pronounceable 4Ls can be picked up at reasonable costs and listed on our marketplace for 5x-20x your acquisition cost.

Prophecy outcome: Several 4L did sale and the most significant was the sale of oodi(.)com for $7,390 it was initially purchased on namepros for $495 => Link

There are more 4L brandables that can be obtained at liquidation cost

 

[Johnywang]

Where to buy good brandable domains for resale?

 

[pablohc86]

Where to buy good brandable domains for resale?

Well you have a great example in the post previous yours.
oodi.com bought on NP at 495$ and sold for 7000+$
It is a cool ROI
maybe it change some hands before get sold for 7000 but with the right marketing the buyer at 495$ could have made a great purchase

 

[Chris Hydrick]

Where to buy good brandable domains for resale?

NamePros, NamePros, NamePros!

Lot's of sellers feature bargains in their signature

 

[Sarik_Sid]

On a different note,I think the seller of oodi.com on NP would be shocked at how low the bid reached(not even $500).Too low for a highly brandable word,easily could have crossed 1k at any other marketplace.IMHO

 

[Johnywang]

Well you have a great example in the post previous yours.
oodi.com bought on NP at 495$ and sold for 7000+$
It is a cool ROI
maybe it change some hands before get sold for 7000 but with the right marketing the buyer at 495$ could have made a great purchase

Thank you very much for the highlight But would like to spend less than $495.

 

[Johnywang]

I can somehow relate to the sell of oodi.com, just about when one gives up is the time when the unimaginable happens.

 

[Dnbolt]

Personally I feel domaining in general is more inclined towards quality business intelligence than mere luck. Example the seller of oodi.com also sold ooki.com for around $13,995 earlier this year.