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Bob Hawkes

Why is the .IO Extension So Popular?

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By Bob Hawkes, Jun 4, 2020
  1. jim h

    jim h Upgraded Member Gold Account

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    This is a great article. Thank you.
     
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  2. Mytz.com

    Mytz.com Upgraded Member Gold Account

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    Is there any example of IO domain name selling at a high price?
     
  3. Goorga

    Goorga Established Member

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    And what if when Mauritius get back his sovereignty and would use there .mu extension🤔
     
  4. Cypherpunk

    Cypherpunk Domain.Network

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    Excellent report! I really like .io for tech related projects.
     
  5. Andrew Knox

    Andrew Knox Top Contributor VIP

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  6. Haroon Basha

    Haroon Basha IZUQ.COM VIP Gold Account

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    Hats off to you @Bob Hawkes, you are really awesome with your research on .io
    Thank you very much for your great efforts.
    I am curiously waiting for your second installment, as I am accumulating a lot of .io names since one and half year.
     
  7. Haroon Basha

    Haroon Basha IZUQ.COM VIP Gold Account

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    I sold decisive.io for $3495 USD
     
  8. manpreet

    manpreet Top Contributor VIP ★★★★★★★★★★

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    Thanks for sharing Bob. I still think the .io got overnight success because of some very good Tech startups using it and building their whole business around it. Apart from that, the .io (input output factor) I don't think the normal businessmen even care about the full forms as such. Most of them might not even know that its made around the British Indian Ocean Territory. Its people like us with Domaining knowledge that can regard that input-output as a factor. Mostly, to an end user its like "seeing and following" as far as I believe. Nothing succeeds like success. There are several other ccTLD extensions lying out there, with the best names still available. These are just my two cents on "why is the .io extension so popular".
     
  9. Josh R

    Josh R Josh.co PRO VIP ICA Member

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    Reading comments that .io struggles in the resell market is simply not true.

    .io has been continually rising in the wholesale market but you need to know which SLD's are desirable in the extension.

    I just paid over $3k for a .io expired auction at DynaDot. In fact I spend 4 figures on .io and .co frequently.

    It's all about the SLD!
     
  10. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    Thanks to all who took the time to comment. Clearly some diversity in opinion, and great to have the discussion. A few brief comments...
    I don't know percentage, but undoubtedly that is true. A number of startups, no matter the TLD, do start on a hand reg. That said, clearly some are paying top dollar in aftermarket too.

    Interesting, I had not seen that prior to the link you sent.

    I agree entirely that this (#11 on my list) is indeed a significant factor. Part 2 will show how dominant this venue is in .io sales. I think the fact that there was one simple to use place that just concentrated on .io, and a few other TLDs, helped it gain traction. The new extensions, and other country code, could benefit from following this I think.

    Yes to considerable degree the best sell for a lot, and many don't seem to sell at all.

    Thanks for your thoughts. As an outsider I have trouble seeing evidence that it is running out of steam, but always hard to be sure. @Josh R expressed opinion the aftermarket is strong, and I have heard other investors say the same.
    I gave the highest sales in NameBio so far, or did you mean at higher prices?
    The second part will be looking entirely at the types of names that sell for much, where most sales happen, and a small selection of major end use examples. So no, don't plan more on the history or possible political and legal threats. A number have already written on these, as linked in article.

    With such established use of the .io extension, I think it is possible that even if Mauritius win their case .io would continue in some sense, but yes, a worry at some level.

    Yes, I agree. A lesson that other registries could learn is the importance of early on getting highly regarded, major use.

    Thanks again for the reflections, everyone.

    Bob
     
    Last edited: Jun 7, 2020
  11. noonoo1

    noonoo1 Top Contributor VIP ★★★★★★★★★★

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  12. kemjika11

    kemjika11 Top Contributor VIP ★★★★★★★★★★

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    When i say .io's reseller market is weak, well, i just went to look AGAIN, to see if i was wrong, but i'm worried i'm still not wrong. here are you receipts:
    upload_2020-6-8_8-58-8.png

    TNP.io for $32???
    aic for $126?

    these are very weak prices for the quality of those names. i didnt even click the 2nd or 3rd page of sales. just sayin!

    .io has a decent/good end user market though...for now at least...
     
  13. Save Breach

    Save Breach Established Member

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    Dictionary words do really well in .IO, good luck!

    Thanks for sharing!
     
    Last edited: Jun 8, 2020
  14. NonHipster

    NonHipster Established Member

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    The cctld .io has been promoted and perpetuated by top domainer's who have invested in this extension and the myth keeps going. In our humble opinion, it's all insider hype. Most end user's will not want to use the .io extension which is actually a country code extension that stands for Indian Ocean.
     
    Last edited: Jun 8, 2020
  15. Seyikp

    Seyikp Established Member

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    It's Bob again. Thanks sir for this, more grace.
     
  16. NonHipster

    NonHipster Established Member

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    End users rule the market and they are smart, unlike so many BS domainer's out there!
     
  17. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    Can someone tell me if it is possible to list domain names (.io or other) at Park.io, or is it exclusively expired/expiring domain names? It seems like the latter from their site, but I wanted to check. I am asking this to make sure I give valid information in Part 2 of this series. Clearly a good fraction of reported .io sales are there, and am trying to figure out whether some of thee are domainer sales.

    Thanks for any help.

    Bob
     
  18. WhoaDomain.com

    WhoaDomain.com WhoaDomain.com VIP Gold Account

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  19. Levi Zheng

    Levi Zheng Established Member

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    Great stuff! Thanks Bob!
     
  20. WatchDogue

    WatchDogue Top Contributor VIP

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    Another well written and well presented article Bob.

    The 11 reasons cited for .io 's popularity made for intriguing reading.

    A well done overview of the .io extension.
     
  21. ArielT

    ArielT Top Contributor VIP

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    What about "premium" domains? Do they have many "premium" taged domains?
     
    Last edited: Jun 10, 2020
  22. aoxborrow

    aoxborrow Twitter: @aoxborrow Gold Account

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    .IO doesn't do "premium" domain pricing.

    .IO sites and startups have been a constant on Hacker News for years. Any code library or shiny new framework probably has a site using an .IO domain. Many hugely successful startups have been built on .IO domains, even if they eventually acquired the .COM. Dofo had a nice blog about Y Combinator startup domains:
    https://dofo.com/blog/y-combinator-domains/
     
  23. BrandBoogie

    BrandBoogie Upgraded Member Gold Account

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    Before I started investing into IO domains I poured through Many articles online and NONE were as informative as this one. Thanks @Bob Hawkes
     
  24. shaky

    shaky Established Member ★★★★★★★★★★

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    Excellent well written article. How much would you value daddy.io ?
     
  25. Bob Hawkes

    Bob Hawkes Top Member NameTalent VIP Gold Account Trusted Blogger

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    Just in case anyone missed it, I have now posted part 2. It provides evidence to help answer questions like...
    1. What types of names are most of the high-value reported sales?
    2. What length of .io domain names are most popular?
    3. How does the price vary with length of the domain name?
    4. At what venues are most .io domain names acquired?
    5. Do plurals sell often in .io? What about hyphenated names?
    6. So the names that sold for a lot, are they all in use?
    Here is the link.

    Bob
     
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